I’m the owner and CEO of Currently Wine Co., with plans to use my skills in building tech brands to bring a disruptive wine brand to a slow moving industry ripe for change. Over the previous 11 years, I led the marketing function for 3 startup B2B tech companies. I help high growth (100% annual ARR growth) companies craft and deploy a strategic narrative and win a market leadership position in their category. I've been part of an executive team that has raised 5 rounds of VC/PE capital (up to round D). I have experience building the marketing (demand gen, PR, product marketing), BD and sales functions. In 2021, I co-authored "Experience is Everything," a book about the future of customer service in an increasingly digital world.I cut my teeth in finance and consulting and use that analytical rigor to build a high performance marketing and sales funnel. As a musician and songwriter I enjoy performing and use my lack of stage fright as a keynote speaker, podcast host and webinar speaker. I've published articles in Forbes, CMSWire and contribute as a guest blogger on multiple mar tech blogs.Because people buy with emotion, I believe in hero stories, content marketing and customer community. The thriving Sales Enablement community (thousands of members today) began in a windowless conference room at our first Seismic Shift annual event in 2014 with 19 people in the room. Everything starts small. I love analogies, especially related to wine, music and sports, and use them to relate marketing activities to other parts of the organization. I'm passionate about helping others build their careers. Along with mentoring, I teach a marketing workshop at a VC firm, Visible Hands, 3-4x per year.