InnovoPro is a leading FoodTech startup, committed to bringing unique plant-based protein ingredients to the global food market.My responsibilities included:• Responsible for the Go To Market strategy.• Manage the development of product innovation, working with cross teams: R&D, production, sales and QA team.• Implement the launches of initiatives in order to drive user acquisition, engagement and retention.• Develop and execute Marketing business plan including entering new markets.• Developing new markets globally - analyzing potential based on insights and data.• Digital management – social media activity – LinkedIn, Branded site. • Marketing support for strategic partners/ globally distributors.

After managing Wissotzky's marketing locally for 10 years, I was promoted to head the marketing for the new International Division.Starting the division from scratch, we built a new strategy for entering into new markets, implementing a start-up culture to gain market share in the designated territories.My responsibilities included:• Managing portfolio of brands (Wissotzky. Lachmi and Zeta)• Develop strategy and execute business plan, focusing on profitable growth and strengthening the brand• Leading initiatives and product development from concept, development, concept testing, to launch.• Participating in international exhibitions, creating concept, managing production and operating the booth.• Developing new markets globally - analyzing potential and managing launches.• Marketing support for strategic partners/ globally distributors: NPD, advertising, promotions• Digital management - extensive social media activity, Branded site, E-Commerce and Amazon activity.• Private label development for large retailers, such as Costco, Trader Joe's and ICA.• Optimize and manage hundreds of products in three categories in the FMCG world.• Build costing and pricing of a large variety of products according to geographical markets.• Recruitment, training and managing of brand managers and product managers.

As Marketing Manager for Wissotzky tea, I led the "green tea" revolution in Israel in 2011. We literally more than doubled sales in the green tea segment, making it a household brand.Responsibilities included:• Marketing strategy maverick, managing budgets of $M's.• Building and implementing yearly brand plans to significantly increase sales and profitability. • Digital Management - Responsible for building and managing sites, social media networking and campaigns.• Management interface with sales, trade and trade marketing departments.• Leading product development processes - identifying needs based on marketing analysis.• Market analysis - identifying opportunities, evaluating trends, market research and competitive analysis.• Leading product launches and entering new, targeted markets.

Started as category manager for the tea brand in the marketing team.The marketing strategy played on the health aspects of drinking tea and incorporating it into our daily routines. Grew from this position to head the company's marketing team, by proving the ability to generate results and add value to consumers as well as the company's bottom line.Duties included:* Marketing strategy and implementing yearly plans * Managing marketing budgets * Lead product launches* Responsible for market analysis and research* Communicating with management & sales

Responsibilities include:• Annual plans and marketing budget• Increase market share in strategic market segments• Blocking a leading international competitor with the potential to significantly bite market segment• Market research to examine insights, behavior, and target audience preferences• Planning and managing promotional activities - at the trade, sales, trade marketing and consumer levels• Manage advertising campaigns for the brands (TV, radio & press), production, media buying and monitoring