Dror Shiloh Email & Phone Number

Israel

Central, Israel

• InnovoPro is a leading FoodTech startup, committed to bringing unique plant-based protein ingredients to the global food market.My responsibilities included:
• Responsible for the Go To Market strategy.
• Manage the development of product innovation, working with cross teams: R&D, production, sales and QA team.
• Implement the launches of initiatives in order to drive user acquisition, engagement and retention.
• Develop and execute Marketing business plan including entering new markets.
• Developing new markets globally - analyzing potential based on insights and data.

Tel Aviv Area, Israel

• After managing Wissotzky's marketing locally for 10 years, I was promoted to head the marketing for the new International Division.Starting the division from scratch, we built a new strategy for entering into new.
• Managing portfolio of brands (Wissotzky. Lachmi and Zeta)
• Develop strategy and execute business plan, focusing on profitable growth and strengthening the brand
• Leading initiatives and product development from concept, development, concept testing, to launch.
• Participating in international exhibitions, creating concept, managing production and operating the booth.
• Developing new markets globally - analyzing potential and managing launches.

Tel Aviv Area, Israel

• As Marketing Manager for Wissotzky tea, I led the "green tea" revolution in Israel in 2011. We literally more than doubled sales in the green tea segment, making it a household brand.Responsibilities included:
• Marketing strategy maverick, managing budgets of $M's.
• Building and implementing yearly brand plans to significantly increase sales and profitability.
• Digital Management - Responsible for building and managing sites, social media networking and campaigns.
• Management interface with sales, trade and trade marketing departments.
• Leading product development processes - identifying needs based on marketing analysis.

Tel Aviv Area, Israel

Started as category manager for the tea brand in the marketing team.The marketing strategy played on the health aspects of drinking tea and incorporating it into our daily routines. Grew from this position to head the company's marketing team, by proving the ability to generate results and add value to consumers as well as the company's bottom line.Duties.

Tel Aviv Area, Israel

• Responsibilities include:
• Annual plans and marketing budget
• Increase market share in strategic market segments
• Blocking a leading international competitor with the potential to significantly bite market segment
• Market research to examine insights, behavior, and target audience preferences
• Planning and managing promotional activities - at the trade, sales, trade marketing and consumer levels

Central, Israel