Octup is a multichannel analytics platform with insights for e-commerce companies.The product integrateד with most of E-Commerce providers in order to gain 360 viewIt generates meaningful insights (based on ML) and sophisticated analytics data for our clientsOur Platform is based on both serverless components and micro-service components, ML components and uses Python, AriFlow, Lamda, SQS, React and SQL & NoSQL DatabasesWe use ML and Generative AI for complex operations like insights and natural languages analytics queries

Equalum is trusted by the world's leading companies to stream big data to the cloud in real-time, powering data warehouse modernization, real-time analytics, AI/ML, and more. Backed by industry-leading change data capture (CDC), our platform helps deliver critical business data across your organization with more speed, reliability and accuracy than ever before. • Build a strong R&D organization with off-shore extensions• Use Agile methodologies to improve the product capabilities and build automation for quality • Built a tech roadmap to lower tech debt while improving productivity and quality• The product used the following technologies: Spark, Scala, Java, Python, Angular, React, Kafka, Elasticsearch… • Reported to the CEO and was part of the startup Management

Cooladata is a big-data customer behavioral analytics platform for online web and mobile applications. It enables our customers to gain necessary insights using AI & ML to make business decisions.• Building and Leading a strong R&D which builds a High volume, Big Data, Complex SaaS product. • Built an agile development process with enable use to upgrade daily the production• Build a Distributed Scalable Message-Oriented architecture (Micro-services Architecture, Java, Kafka , Redis, Couchbase, Mongo … ) which process 200,000,000 events per second• Use both AWS and Google Cloud technologies (Kinnesis, DynamocDB, Lamda, BigQuery, Cloud ML...)• Reported to the CEO and was part of the startup ManagementThe product performance leads to the Cooladata acquisition by an American company called Medallia.

BIScience is a big-data powered AdTech competitive analytic company which become the global leader in cross-channel digital advertising marketing intelligenceDevelop Products which run on thousands of servers around the world that collect, categorize and enrich ads from Web, Mobile and VideoBuild a strong R&D organization which execute and deliver high quality features in an Agile/SCRUM way which enables our company too achieve it's goals in a fast changing world. Main technologies1. Distributed Scalable Message-Oriented architecture (Microservices Architecture, Java, C++, Spring)2. LAMP-Stack SaaS web application (PHP, node.js, AngularJS)3. Big-Data analytic4. Internet and Mobile AdTech5. Continues Integration with advance testing automation

Founder and manager of the WindRiver’s R&D center in Israel as an innovation startup within an international companyManaging groups of developers, architects and QA and managed additional teams in off-shore sites (China, Romania and Ukraine).Managed the development of multiple products with different technologies:• Internet Of Things - A cloud platform (PaaS) for monitoring, configuring and managing devices which allows customers to write their own application on top• Intelligent Network Platform – Virtualized Fast Data Path over Linux (Kernel Bypass) with linear multi-core optimization for the NFV/SDN markets • Test Management – Distributed testing platform with remote engines including integration with IBM, HP tools. The platform monitors the coverage code in the device under test. Represented WindRiver as a JEE & Cloud Expert in company technology evaluations Created and lead SCRUM-Scale based development methodologies Supported Sales in customer engagement, lectured in conferences and managed product adoptionTechnologies: JEE, HTML5, Python, REST, MQTT, NoSQL, Big-Data; ETL, MySql, Oracle and Networking technologies like TCP proxy, deep packet inspection, service chaining, Intel DPDK, vSwitchUS Patents:• “Decentralized Workload Optimization in a Software Packet Processing System using a Multicore CPU”• “Cached flow lookup for high-speed software based packet forwarding“

Product Manager of “BAC for SAP” and “BAC for Siebel” products (2005-2006) • Managed the development of 2 products for ERP/CRM vertical Market • Analyzed the client needs with Marketing and developed matching capabilities• Managed directly a group of developers and manage in-directly developers in other teams for the implementation of ERP/CRM features R&D Team Leader in Load Testing (2003-2005)• Responsible for development of a web product that enables remote load testing • Built a product with Enterprise Readiness (Performance, Scalability, 24*7)• Assessed future architecture of the product (J2EE vs. .NET)Product Manager responsible for developing ProTune (2002-2003)• Responsibility for development of ProTune (a tuning product identifying performance bottlenecks and security holes in computer systems)• Managed both the software developers and the tuning researchers • Supported customers and marketing requirements • Product was developed in VC++, ATL, COM and .NET Compact Framework

• Established and managed a team of C++ programmers• Developed monitoring tools for modules developed in Israel and the USA• Trained programmers in Israel as well as in the USA in broadcasting technologies (methods of transmission, MPEG structure, etc.)• Developed complex COM+ components (under ATL, C++)

• Started as a C++ developer and moved up to manage 2 development teams• Developed a system using Microsoft DNA/COM+ architecture on top of Oracle database (first such system developed in Israel)• Wrote articles about Technological aspects of Oracle and Microsoft which were published throughout all IDF’s computer units