As Head of Media Services, D2C, and Innovation, led the company's efforts to deliver cutting-edge digital solutions and drive technological advancement in the media industry. Media Services: Overseeing the development and delivery of managed media services to third-party clients, ensuring high-quality, scalable solutions that meet the evolving needs of the media landscape.D2C (Direct-to-Consumer): Spearheading the company's D2C platforms, including strategy, development, and optimization of direct-to-consumer digital content delivery systems. This involves managing user experience, and content strategies, and leveraging data analytics to enhance customer engagement and retention.Innovation: Driving the adoption and integration of new technologies across the organization. This includes identifying emerging trends, evaluating potential technologies, and implementing innovative solutions to maintain the company's competitive edge in the rapidly evolving media and technology sectors.

LATTO delivers SaaS, end to end video solutions: media preparation, CRM & management console alongside to front-end applications. Operate as deputy CEO, reports to board of directors & member of the core management team.- Define & Execute on company’s plan. - Direct management of LATTO’s VP’s.- Develop the company strategy and business plan. - Manage strategic ecosystem partnerships with cloud vendor, HW, encoders, Billing systems, Advertisement and recommendation engines etc.

- Raised capital of total of $18.5M - Active role in the marketing and sales activities of the company - In charge of the company structuring - legal, finance, operation, HR & customer success.- Responsible for office administration & procurement & logistics- Process development, Procedures, KPI's to shorten delivery timelines- lead the cross company projects' a wide-ranging portfolio of projects and business change activities- Lead Vidmind's hardware offering from design to production.