Eric Droukas Email & Phone Number

Las Vegas, NV, US

North Ryde, NSW, AU

North Ryde, NSW, AU

Palm Coast, FL, US

Leading all Salesforce Marketing Solution efforts and prioritiesWe are the Salesforce Platinum Partner that you need to know.A proud woman owned and led businessSolution centers in Florida, Kentucky, and Colorado100% US resources135 Consultants with over 360 Salesforce certifications and growingOver 4,445 Salesforce Trailhead badges and growingWe have.

Las Vegas, NV, US

• Led a product management team that was accountable for delivering a portfolio of marketing capabilities for this casino entertainment company.
• Directed a team to deliver a $46M transformational Salesforce platform project within 12 months
• Defined and evangelized the product vision for the Maestro Marketing Engine
• Crafted and staffed the product operating model that included over 50 team members from marketing, development and Salesforce Professional Services
• Coached three scrum teams to develop 20,000 user story points of capabilities that included:− Dissolving cross organization data silos to build a single view of Caesars’ 29M guests − Creating a dynamic variable value.
• Created a user-centered feedback practice with Caesars’ team members to collect requirements, validate designs and make course corrections to the product roadmap

Las Vegas, NV, US

• Led the creation of product roadmaps for this casino entertainment company operating 15 gaming entertainment properties in 8 states. Identified, interpreted, and capitalized on marketing trends.
• Provided leadership to a team of 8 serving as a role model for the company culture.
• Directed the development of digital technologies including a loyalty program site/app, as well as property and market specific sites/mobile apps to create and foster customer engagement. − Apps were downloaded in.
• Increased site visits by 46%, site conversion rate by 76%, revenue by 23%, while decreasing costs by 124%.
• Delivered double-digit improvements to player value by introducing a modular responsive design framework to email, websites, and native apps.
• Introduced conversion rate optimization and tested heuristics to galvanize an inexperienced team conducting single-factor testing, resulting in a 30% improvement in conversions.

Las Vegas, Nevada, US

• Edvisors, a leader in college student marketing, manages a network of popular websites marketing products and services to undergraduates, graduate students, and their parents. These sites connect our community to.
• Streamlined internal and external processes, improving efficiencies between product management, interaction design, visual design, localization, development and quality assurance teams.
• Developed an onsite User Experience team of four contributors and two consultants to provide design services to the product management team, which produced substantial cost savings for the company.
• Strategically led the localization initiative with the Chief Marketing Officer to strengthen an internal translation practice and organize the creation of a preferred roster for contracted translation resources.
• Enhanced web development operations by reorganizing software engineering department into 3 functional teams and creating procedures to better connect development to design, QA, and release management.
• Delivered 3 major web applications, 15 marketing sites, and a set of reusable user interface components and interaction patterns under aggressive deadlines and limited resources.

Created, managed, coordinated, and executed all marketing strategies for this leader in college student marketing and education-related information and services such as college admissions advice, financial and credit products, scholarships, and career services. Generated 30M visits and 1.5M leads per year

Set challenging objectives and drove profitable customer acquisition through a team of search managers in this leader of European online poker and casino games. -- Aligned to Everest Gaming’s rigorous expectations in development of the annual search strategy; devised multi-million dollar sales forecasts and oversaw budget.-- Conceptualized and presented.

Responsible for Internet Marketing for 27 global websites, accounting for 88% of the lead generation of this leader in 3D CAD software.-- Developed global social marketing strategy to leverage the SolidWorks community to extend lead generation efforts with technologies like blogs, podcasts, video sharing sites, customer-generated content sites and wikis..

Minneapolis, Minnesota, US

Responsible for directing Internet marketing and ecommerce strategy and operations for 20 web properties that drove $70 million in annual sales for this direct marketer of products and services for small businesses. -- Developed global online eCommerce strategy for Deluxe Small Business Services (DSBS) and drove both tactical and strategic eCommerce.

US

Responsible for compiling, building and analyzing all database-related business reporting activity.

London, GB

Responsible for managing Addison-Wesley’s e-commerce and customer research initiatives, developing online vision and strategy, implementing online marketing programs, and improving the efficiency of website operations.

London, GB

Worked closely with senior partners from E&Y’s consulting practices to develop strategic messaging. Collaborated with industry analysts from Forrester Research, Gartner Group, and IDC to collect, analyze and present data on E&Y’s various consulting practices.

Boston, MA, US

Carried out high profile assignments for Fidelity Investments, Data General, and 3M Corporation. Responsibilities included developing websites, writing marketing communications programs, managing budgets of multiple client projects, presenting market sizing and competitive landscape research, and providing strategic counsel to clients concerning public.