Eric Droukas Email and Phone Number
Las Vegas, NV, US
Eric Droukas's Location
Las Vegas, Nevada, United States, United States
Eric Droukas's Contact Details
Eric Droukas work email
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Eric Droukas personal email
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Eric Droukas phone numbers
About Eric Droukas
As a servant leader with a strong background in marketing, I excel at creating and implementing data-driven strategies that drive significant business value.Areas of expertise:− Product Strategy & Development − Business Case Creation− Team Building & Staff Development − Product Roadmaps− Agile Product Ownership − User Interface & Experience− Project Management − Competitive Analysis− Product Ideation & Innovation − Budget & Costs Control
Eric Droukas's Current Company Details
The Annuity Man, Llc
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Chief Marketing Officer
Las Vegas, NV, US
- Website:
- theannuityman.com
- Employees:
- 6
Eric Droukas Work Experience Details
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Chief Marketing OfficerThe Annuity Man, LlcLas Vegas, Nv, Us
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Senior Director, Global Marketing Capabilities And InnovationAristocrat Oct 2022 - Nov 2024North Ryde, Nsw, Au -
Director, Marketing InnovationAristocrat Jul 2020 - Oct 2022North Ryde, Nsw, Au
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Director, Marketing SolutionsCoastal Cloud Jul 2018 - Apr 2020Palm Coast, Fl, UsLeading all Salesforce Marketing Solution efforts and prioritiesWe are the Salesforce Platinum Partner that you need to know.A proud woman owned and led businessSolution centers in Florida, Kentucky, and Colorado100% US resources135 Consultants with over 360 Salesforce certifications and growingOver 4,445 Salesforce Trailhead badges and growingWe have expertise in every Salesforce offering including Non-Profits -
Director, Marketing And Product StrategyCaesars Entertainment Corporation Feb 2017 - Jun 2018Las Vegas, Nv, UsLed a product management team that was accountable for delivering a portfolio of marketing capabilities for this casino entertainment company.• Directed a team to deliver a $46M transformational Salesforce platform project within 12 months• Defined and evangelized the product vision for the Maestro Marketing Engine• Crafted and staffed the product operating model that included over 50 team members from marketing, development and Salesforce Professional Services• Coached three scrum teams to develop 20,000 user story points of capabilities that included:− Dissolving cross organization data silos to build a single view of Caesars’ 29M guests − Creating a dynamic variable value engine to deliver true 1 to 1 messaging and offers to guests− Inspiring a team to implement an Internet of Things trigger engine to enable real time communications to guests while they are in-trip• Created a user-centered feedback practice with Caesars’ team members to collect requirements, validate designs and make course corrections to the product roadmap• Ensured the integrity of the design and integration of Salesforce Service Cloud, Heroku, Salesforce Internet of Things Cloud, Salesforce Marketing Cloud, Einstein Analytics and Caesars source data systems. -
Director Of Digital MarketingPinnacle Entertainment Jan 2015 - Oct 2016Las Vegas, Nv, UsLed the creation of product roadmaps for this casino entertainment company operating 15 gaming entertainment properties in 8 states. Identified, interpreted, and capitalized on marketing trends.• Provided leadership to a team of 8 serving as a role model for the company culture.• Directed the development of digital technologies including a loyalty program site/app, as well as property and market specific sites/mobile apps to create and foster customer engagement. − Apps were downloaded in excess of 320,000 and resulted in quantifiable increases in customer engagement, satisfaction, and per guest revenue dollars. • Increased site visits by 46%, site conversion rate by 76%, revenue by 23%, while decreasing costs by 124%.• Delivered double-digit improvements to player value by introducing a modular responsive design framework to email, websites, and native apps.• Introduced conversion rate optimization and tested heuristics to galvanize an inexperienced team conducting single-factor testing, resulting in a 30% improvement in conversions.• Negotiated and managed agency and vendor relationships to ensure optimum service and value.• Measured the effectiveness of the marketing department and implemented practice improvements as required. -
Vice President, MarketingEdvisors Jan 2011 - Sep 2014Las Vegas, Nevada, UsEdvisors, a leader in college student marketing, manages a network of popular websites marketing products and services to undergraduates, graduate students, and their parents. These sites connect our community to education-related information and services such as college admissions advice, financial and credit products, scholarships and career services.Reporting to the President/CEO, responsible for developing and executing a clearly defined marketing and communications strategy in a manner that supported consistent business growth and enhanced brand equity. Also responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve Edvisors objectives of profitability, traffic growth, and visibility.• Streamlined internal and external processes, improving efficiencies between product management, interaction design, visual design, localization, development and quality assurance teams.• Developed an onsite User Experience team of four contributors and two consultants to provide design services to the product management team, which produced substantial cost savings for the company.• Strategically led the localization initiative with the Chief Marketing Officer to strengthen an internal translation practice and organize the creation of a preferred roster for contracted translation resources. • Enhanced web development operations by reorganizing software engineering department into 3 functional teams and creating procedures to better connect development to design, QA, and release management.• Delivered 3 major web applications, 15 marketing sites, and a set of reusable user interface components and interaction patterns under aggressive deadlines and limited resources. -
Director Of Interactive Experience & Web OperationsEverest Gaming Dec 2007 - Oct 2010Created, managed, coordinated, and executed all marketing strategies for this leader in college student marketing and education-related information and services such as college admissions advice, financial and credit products, scholarships, and career services. Generated 30M visits and 1.5M leads per year -
Director Of Search Engine MarketingEverest Gaming Dec 2007 - Feb 2009Set challenging objectives and drove profitable customer acquisition through a team of search managers in this leader of European online poker and casino games. -- Aligned to Everest Gaming’s rigorous expectations in development of the annual search strategy; devised multi-million dollar sales forecasts and oversaw budget.-- Conceptualized and presented frameworks focusing on search levers, landing page test plans, and learning/best practices; educated cross-functional partners on search and drove synergies-- Realized 30x growth in unbranded search traffic across Europe by planning, launching, and directing a complex SEO project to increase organic search traffic and reach out to a targeted audience unaware of products.-- Delivered 15% year-over-year revenue growth and 35% search traffic growth with a 5% increase in spend by effectively managing projects and containing costs.-- Propelled organic search engine visibility for everestpoker.com by 200% in 2008; increased targeted keywords ranked in the “top four” positions from 4% to 28% in google.fr, google.de, and google.nl.-- Tested both A/B and multivariate landing pages to ensure delivery of relevant content for searchers and maximized campaign performance.
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Marketing ManagerSolidworks Jan 2006 - Dec 2007Responsible for Internet Marketing for 27 global websites, accounting for 88% of the lead generation of this leader in 3D CAD software.-- Developed global social marketing strategy to leverage the SolidWorks community to extend lead generation efforts with technologies like blogs, podcasts, video sharing sites, customer-generated content sites and wikis. -- Managed a team that increased Internet lead generation by 215% by enhancing marketing programs in Pay Per Click marketing, email, and banner advertising.-- Championed the incorporation of search engine optimization programs for key web sites to increase qualified traffic. Doubled traffic to SolidWorks web properties largely through organic traffic increases.-- Directed multivariate testing of key landing pages to optimize conversion rates. Tests typically resulted in double digit gains in conversion rate.
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Ecommerce ManagerDeluxe Corporation Jun 2003 - Dec 2005Minneapolis, Minnesota, UsResponsible for directing Internet marketing and ecommerce strategy and operations for 20 web properties that drove $70 million in annual sales for this direct marketer of products and services for small businesses. -- Developed global online eCommerce strategy for Deluxe Small Business Services (DSBS) and drove both tactical and strategic eCommerce decisions and investments in support of DSBS individual brands’ strategies that resulted in 21% sales growth in three consecutive years.-- Recruited, directed and developed a team of five eCommerce Marketing and Operations professionals.-- Managed the development, release, and maintenance of Web systems and services that support eCommerce business strategy.-- Responsible for overseeing online sales and marketing programs. Developed and supervised all eMarketing programs including search engine marketing, search engine optimization, e-mail, affiliate marketing, media partnerships, and co-marketing partnerships to drive visitor traffic to DSBS websites within budget and profitability goals. Increased visitor volume by 26% and consistently delivered positive ROI.-- Managed an eMetrics program that provided an understanding of customer behavior and preferences, measurement and validation of eCommerce Marketing programs, and feedback to optimize the interactive customer experience. Increased visit to order conversion rates by 37%.-- Collected and analyzed data to evaluate existing and potential online markets. Used traffic tracking applications to recognize user patterns and trends to help formulate effective marketing techniques.-- Created a multivariate and A/B testing program to optimize the selling experience that realized a 59% increase in visitor average order values. -
Senior Marketing AnalystGroove Networks 2002 - 2003UsResponsible for compiling, building and analyzing all database-related business reporting activity. -
Internet Market ManagerPearson Education 1999 - 2002London, GbResponsible for managing Addison-Wesley’s e-commerce and customer research initiatives, developing online vision and strategy, implementing online marketing programs, and improving the efficiency of website operations. -
Marketing ConsultantErnst And Young 1998 - 1999London, GbWorked closely with senior partners from E&Y’s consulting practices to develop strategic messaging. Collaborated with industry analysts from Forrester Research, Gartner Group, and IDC to collect, analyze and present data on E&Y’s various consulting practices. -
Account ExecutiveBrodeur Worldwide 1994 - 1998Boston, Ma, UsCarried out high profile assignments for Fidelity Investments, Data General, and 3M Corporation. Responsibilities included developing websites, writing marketing communications programs, managing budgets of multiple client projects, presenting market sizing and competitive landscape research, and providing strategic counsel to clients concerning public relations activities.
Eric Droukas Skills
Leadership
E Commerce
Social Media
Web Marketing
Online Marketing
Digital Strategy
User Experience
Web Development
Web Analytics
Digital Marketing
Lead Generation
Seo
Strategy
Online Advertising
Social Marketing
Affiliate Marketing
Content Strategy
Marketing
Search Engine Marketing
Product Management
Google Analytics
Social Media Marketing
Creative Direction
Sem
Email Marketing
Content Development
Management
Localization
Analytics
Marketing Strategy
Search Engine Optimization
Social Media Measurement
Ppc
Eric Droukas Education Details
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Tufts UniversityEnglish
Frequently Asked Questions about Eric Droukas
What company does Eric Droukas work for?
Eric Droukas works for The Annuity Man, Llc
What is Eric Droukas's role at the current company?
Eric Droukas's current role is Chief Marketing Officer.
What is Eric Droukas's email address?
Eric Droukas's email address is er****@****ing.com
What is Eric Droukas's direct phone number?
Eric Droukas's direct phone number is +170278*****
What schools did Eric Droukas attend?
Eric Droukas attended Tufts University.
What skills is Eric Droukas known for?
Eric Droukas has skills like Leadership, E Commerce, Social Media, Web Marketing, Online Marketing, Digital Strategy, User Experience, Web Development, Web Analytics, Digital Marketing, Lead Generation, Seo.
Who are Eric Droukas's colleagues?
Eric Droukas's colleagues are Toni Maccarone, Tanya C..
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