Dennis J Rounsley Email & Phone Number

Remote

I provide the research and insights for the Multi-Market Partnership team, Government Initiatives and Inside Sales, as well as work with National, Division and Regional Presidents and their sales teams providing critical audience insights and industry trends by leveraging expertise in areas such as audience, ad sales, media and digital research, analytics, operations, and programming.Provide timely and accurate availability of local and national market intelligence and trends to position iHeartMedia as the platform of choice with national, regional and local advertisers, with particular focus on regional opportunities.Directly work with Multi-Market Partnerships team and be a liaison between national and local research teams.Collaborate in customization efforts of high priority Marketing materials, packages and products for local markets and regions.Contribute to knowledge base of relevant market intelligence and trends, including research methodologies, evolving technologies, consumer behaviors, client expectations, shifting competitive landscape.Creating a sophisticated understanding and deep appreciation for iHeartMedia brand and how its audience consumes media at the national and local level.Understand the voice of the Consumer and Advertiser, and translate this knowledge into competitive advantages across all iHeartMedia properties.Provide MMP team and other key stakeholders with meaningful research, metrics and analytical insight into advertising effectiveness, consumer insights. Work closely with Ad Sales and Marketing Solutions teams to develop research strategies, plans, and solutions.

Remote

Remote

Provide insight & analysis to Nielsen Audio subscribers in the northeast and western United States.Gather, mine and analyze data, look for the best story to tell using the data, then build a presentation and present that story in a manner that is easy for the Sales Rep to understand and then further communicate to the client.Continue to use tools available to me to attack the hot topics and selling categories, such as, Digital, ROI, TV $ Shifting, Auto, Healthcare and Political...Finding and then telling the story to better ensure client & sales rep relationships end in partnerships.

Remote

Conducts research analysis and distributes presentations to executive and local management.Creates sales pieces to generate revenue for clients, mines the data to locate quality stories to best suit their situation or uncover pain points and provides solutions.Initiates sales research and insights for the eastern and western divisions, and cross border stations in Mexico and Canada.Trains internal and external partners on utilizing internal Nielsen software to access data.

Remote

Generated custom sales and programming research for all advertisers, national and local, for all radio stations nationwide.Provide insight and analysis of trends in the broadcast and digital audio space to internal personnel at all levels.Company liaison for all products related to Nielsen Audio, including taxes, auditing and account management.Point person for various vendors and other materials needed for day to day job functions for our Research team.Developed media systems and procedures to allow for greater maximization of resources, using the Nielsen product suite, including taxes, auditing, and account management.

Dallas/Fort Worth Area

Brought in to restructure and convert the Dallas radio cluster and their traffic department to a new system through a whole building upgrade and training.Other duties included: Auditing of daily inventory, processed orders, revisions and new contracts. Managed commercial inventory, reconciliation of broadcast logs and worked with sales management, account executives, business and programming departments.

Dallas/Fort Worth Area

Scheduled, placed, and reconciled commercial logs.Approved and processed contracts collaborating with sales managers to prioritize inventory.Developed and enlivened copy for live spots.