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Dan Rowland is a Healthcare Marketing & Brand Leader at Windsor House, Inc.. He possess expertise in market planning, press releases, management, newsletters, public relations and 38 more skills.
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Director Of MarketingWindsor House, Inc. Mar 2003 - PresentGirard, OhOversee the marketing, advertising and public relations for twelve long term care facilities, five assisted living communities and home health division in Northeast Ohio and Western Pennsylvania.•Report to the President and CEO; oversee the marketing for twelve skilled nursing facilities, five assisted living communities and a home health division in Northeast OH and Western PA.•Perform the traditional functions within strategic planning and marketing including market research, market planning, public relations, advertising, social media and Internet.•Manage both internal and external communication including media requests coordination; serve as spokesperson during scheduled media coverage and emergency.•Produce press releases and media alerts in order to promote Windsor House events and activities.•Formulate and oversee an annual marketing budget •Generate monthly admission and marketing reports and effectively present to C-Level executives.•Create and maintain the company’s website on a regular basis.•Produce monthly Windsor House e-newsletters, which are e-mailed to resident families and referral sources.•Generate newspaper ads and produce radio and television commercial copy to promote Windsor House facilities and events.•Negotiate marketing schedules and prices with outside account executives; Purchase all media including radio, television and newsprint.•Orientate new hires on customer service and its importance in long term care.•Familiar with Medicare, Medicaid and various insurance plans.•Negotiate contracts with various insurance plans and Windsor House skilled nursing homes.•Organize open houses, grand openings and grand re-openings.•Design and maintain marketing materials as needed.•Continue to achieve yearly assisted living and skilled nursing admission goals. -
Marketing DirectorThe Cafaro Company Dec 2000 - Mar 2003Designed and implement a marketing plan in order to promote the Eastwood Mall Complex, the largest shopping center in the state of Ohio.Developed and organize mall events and promotions to increase traffic and revenues for over 220 mall merchants; exceeded annual promotion income goal by 11 percent.Cultivated positive media and local business partnerships, which result in sponsorship and trade out value in excess of $75,000.Promoted the benefits of Eastwood Mall gift certificates; increased gift certificate sales 28 percent.Managed the Eastwood Mall marketing team, consisting of the Assistant Marketing Director, Marketing Secretary and 10 Promotional Assistants.Formulated and oversaw an annual marketing budget.Produced monthly and quarterly financial reports showing the sales comparisons and trends of mall merchants; information was analyzes and presented to the corporate office on a monthly basis.Produced press releases, media alerts, coupon sheets, and other correspondence for local media, mall merchants, and customers.Coordinated the development of the Eastwood Mall shopping guide, which was directly mailed to over 30,000 households on a monthly basis.Created and maintained the mall website, which had over 20,000 hits a month, and updated all pedestrian and overhead mall signage.Served on the Cafaro Stadium Company Planning Committee as a liaison between the shopping center and Cafaro Stadium for the summer concert series held at Cafaro field.
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Marketing ManagerThe Original Mattress Factory Jun 1998 - Dec 2000Marketing Manager•Created and allocated an annual advertising. budget •Developed ongoing marketing plans that reflected the monthly costs and benefits of advertising.•Negotiated marketing schedules and prices with outside account executives.•Presented monthly marketing reports to the Vice-President that analyzed customer growth based on advertising.Sales Representative•Stimulated sales and promoted products using creative selling techniques.•Educated customer on in-house product development, characteristics, and benefits compared to those of competitors.•Communicated clearly with factory and delivery personnel to ensure that the highest quality product was promptly delivered to the customer.•Contacted customer following purchase to strengthen the existing business relationship and ensure the product had met and exceeded their needs.Accounting Assistant•Analyzed profits and balanced monthly costs for the entire Atlanta market.•Tracked and recorded all sales transactions for the regional factory and eight satellite stores.
Dan Rowland Skills
Dan Rowland Education Details
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Business Management -
Leadership Mahoning Valley -
Roanoke Catholic High School
Frequently Asked Questions about Dan Rowland
What company does Dan Rowland work for?
Dan Rowland works for Windsor House, Inc.
What is Dan Rowland's role at the current company?
Dan Rowland's current role is Healthcare Marketing & Brand Leader.
What is Dan Rowland's email address?
Dan Rowland's email address is dr****@****inc.com
What is Dan Rowland's direct phone number?
Dan Rowland's direct phone number is +133084*****
What schools did Dan Rowland attend?
Dan Rowland attended Virginia Polytechnic Institute And State University, Virginia Western Community College, Leadership Mahoning Valley, Roanoke Catholic High School.
What skills is Dan Rowland known for?
Dan Rowland has skills like Market Planning, Press Releases, Management, Newsletters, Public Relations, Internal Communications, Event Planning, Competitive Analysis, Direct Marketing, Social Networking, Marketing, Strategic Planning.
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Dan Rowland
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