Director Of Marketing
CurrentOversee the marketing, advertising and public relations for twelve long term care facilities, five assisted living communities and home health division in Northeast Ohio and Western Pennsylvania.•Report to the President and CEO; oversee the marketing for twelve skilled nursing facilities, five assisted living communities and a home health division in Northeast OH and Western PA.•Perform the traditional functions within strategic planning and marketing including market research, market planning, public relations, advertising, social media and Internet.•Manage both internal and external communication including media requests coordination; serve as spokesperson during scheduled media coverage and emergency.•Produce press releases and media alerts in order to promote Windsor House events and activities.•Formulate and oversee an annual marketing budget •Generate monthly admission and marketing reports and effectively present to C-Level executives.•Create and maintain the company’s website on a regular basis.•Produce monthly Windsor House e-newsletters, which are e-mailed to resident families and referral sources.•Generate newspaper ads and produce radio and television commercial copy to promote Windsor House facilities and events.•Negotiate marketing schedules and prices with outside account executives; Purchase all media including radio, television and newsprint.•Orientate new hires on customer service and its importance in long term care.•Familiar with Medicare, Medicaid and various insurance plans.•Negotiate contracts with various insurance plans and Windsor House skilled nursing homes.•Organize open houses, grand openings and grand re-openings.•Design and maintain marketing materials as needed.•Continue to achieve yearly assisted living and skilled nursing admission goals.
