Dr. Pawan Gupta, M.Ch. - Sr. Director of Surgical Oncology | DIGITAL TOBACCO CESSATION Innovator | Educator | Social Activist With over 25 years dedicated to transforming the landscape of surgical oncology, I, Dr. Pawan Gupta, have been privileged to serve as the Senior Director at MAX Institute of Cancer Care across Vaishali, Patparganj, and Noida locations. My journey in medicine is marked by over 11,000 cancer surgeries, each story woven with the resilience and courage of our patients, whom I call 'cancer winners'.My surgical expertise spans a comprehensive array of oncological disciplines, including but not limited to head and neck cancers, thyroid, parathyroid, parotid, salivary gland, breast, esophagus, lung, thorax, GI, and gynecology cancers. I take pride in being at the forefront of integrating modern surgical techniques, such as scarless surgeries and 3D planning, especially in head and neck cancer treatments, ensuring both functional and aesthetic outcomes for my patients.Innovation in patient care is at the heart of my practice. This is exemplified by the development of TrisCaRe, a patented instrument designed to significantly improve the quality of life for oral cancer and sub-mucous fibrosis patients. My holistic approach to cancer care—addressing the physical, mental, and spiritual well-being of my patients—has been a cornerstone of my philosophy.My commitment to education and advocacy for cancer care is reflected in my active participation in national and international conferences, workshops, and seminars. My keynote, "MAKING of CANCER WINNERS", presented at the Livestrong Global Summit in Dublin, has been a catalyst in changing perceptions towards cancer care. Additionally, my work in tobacco cessation, particularly at the Tobacco Cessation World Conference in Rome, has had a global impact.As the Founder of ICanCaRe Medical Services, ICanCaRe Academy, and ICanCaRe Tobacco Wellness Program, I continue to spearhead innovative cancer care and rehabilitation initiatives. Through campaigns like "WIN OVER CANCER" "SAVE the Youth – Win over tobacco", and Chota Daana, I strive to inspire change, educate, and empower our communities. My work is not just my profession; it's my passion and commitment to making a difference in the lives of those affected and likely by cancer.Nominated member to - • Advisory Committee for promoting Tobacco Cessation. MOHFW• National Consultative Committee on De-addiction and Rehabilitation (NCCDR)• NAMS Tobacco Control TaskforceLet's connect for a cancer-free world and Tobacco-free Bharat!---