Prescient (https://www.prescienthg.com/) is a Pharmaceutical Product and Portfolio Strategy firm that helps clients make better clinical and commercial decisions, resulting in enhanced outcomes for patients, customers and stakeholders. Our mission is to help biopharmaceutical companies develop, launch and market medicines that expand treatment options, optimise patient outcomes and deliver high levels of return. The philosophy underpinning our approach to product and portfolio strategy allows you to unlock the true potential of your brands:1) To successfully develop a differentiated portfolio, asset or brand, clients must have access to detailed insight into how the market, stakeholders and competition will evolve over time and what value their products will need to demonstrate to succeed.2) For a brand to achieve an optimal label, favourable reimbursement status and rapid uptake, it must be able to demonstrate either superior clinical benefits or a more attractive value proposition than the competition.3) All core client functions must be aligned and collaborate effectively from early development through to loss of exclusivity if a brand is to reach its full potential.4) Clients do not need consultancies to tell them what they already know or to make decisions for them – they need service partners that empower them by informing, challenging and advising through evidence, subject matter expertise and critical thinking.