As the founder of Cervus Consulting, I combine my passion for science with a dedication to helping life sciences businesses thrive. With a deep understanding of the unique challenges faced by innovators in this industry, I specialize in providing targeted outreach and business development services to help my clients successfully bring their products to market.Key Services:𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡: Develop and execute targeted outreach strategies to help life sciences companies connect with potential partners, investors, and customers.𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Conduct in-depth market research, combining business acumen with scientific expertise to provide clients with actionable insights and help them seize emerging opportunities.𝐒𝐚𝐥𝐞𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠: Empower clients to grow their sales through a range of services, from strategy formulation to hands-on sales support, ultimately increasing their market presence and profitability.

In this position, I focused on advancing Roslin Technologies' cultivated meat cell lines to the forefront of the industry. My responsibilities included:• Leading the strategy and execution to introduce and sell Roslin Technologies' iPS cells to the cultivated meat industry, establishing a strong market presence and fostering key industry partnerships.• Collaborating with R&D and marketing teams to ensure seamless product launches and optimized sales strategies.• Managing and nurturing client relationships, ensuring consistent growth and client satisfaction.

As Sales Manager at Roslin Technologies, I was responsible for evaluating the commercial potential of new discoveries from the Roslin Institute. My role involved:• Assessing the market viability of scientific innovations and developing strategies to introduce them to the broader market.• Collaborating with scientific teams to identify and prioritize research with the highest potential for commercialization.• Developing and executing go-to-market strategies to bring innovative products and services to the life sciences industry.• Building and maintaining relationships with key stakeholders, including potential clients, partners, and investors.

As a sales representative for Roche, I was responsible for promoting and selling the company's cutting-edge next-generation sequencing (NGS) portfolio, along with qPCR and nucleic acid purification products, to academic accounts. My role involved:• Managing Roche's NGS portfolio and related products for academic clients across Scotland and the South-West of England.• Developing a deep understanding of the technology and tailoring solutions to meet the diverse needs of clients in academia and healthcare.• Expanding territory coverage from Scotland to include the South-West of England, growing the client base and sales opportunities.• Driving sales primarily into NHS and university laboratories through large projects and tenders.• Balancing field engagements with strategic office-based activities to optimize sales and ensure client satisfaction.

As a Life Sciences Specialist at Thermo Fisher Scientific, I was responsible for introducing and promoting the company's life sciences products to a diverse clientele, including academics, biotechs, and other industry players. My role involved:• Managing a territory covering Northern England and later expanding to Scotland, fostering strong relationships with purchasers and end-users.• Developing and executing sales strategies, consistently meeting or exceeding targets, and maintaining an active pipeline of opportunities.• Collaborating with cross-functional teams, both internal and external, to ensure a comprehensive approach to meeting client needs.• Providing specialized life science support, offering technical information and product recommendations to support multiple research sales representatives.• Managing an annual business volume ranging between £16-25 million.• Achieving notable successes, including presenting at the 2018 European Sales Conference and championing products like the Arcis Extraction kits.

During my brief tenure at PrimerDesign, a company specializing in qPCR reagents, I focused on providing technical support and driving sales for university accounts across the UK. My role involved:• Managing sales efforts targeting university accounts throughout the UK, promoting qPCR reagents.• Reviewing customer data to identify and rectify technical issues, ensuring optimal product performance.• Collaborating with diagnostic laboratories, particularly during disease outbreaks, to provide timely and critical technical support.• Leveraging my deep understanding of the product to troubleshoot and provide solutions for clients.

As a member of the Industrial Strain Development Team at Green Biologics Ltd, I focused on optimizing bacterial strains for enhanced industrial applications. My role involved:• Cloning genes into bacterial strains to improve fermentation performance of industrial clostridial strains, utilize E. coli for protein overexpression, and meet specific objectives of external client projects.• Establishing an internal plasmid library to streamline cloning efficiency and facilitate genetic engineering efforts.• Performing gene cloning into and from thermophilic bacteria to explore novel applications and expand the company's strain optimization capabilities.• Collaborating closely with internal teams and external clients to ensure project objectives were achieved, balancing innovation with practical application.