Responsible for overall business and heading Sales & Marketing for Zenex Animal Health International Business unitStrategizing plans for global business expansion and execution of strategies with required adaptation in the new markets Preparing business budgets and plan for future expansion with new products and markets selectionSpecifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.Coordination with R&D and new product development team from product conceptualization up to market launch. Responsible for complete financials and processes of Export Business unit Field visits & promotional activities (seminar, personal interaction) with the overseas customer.Recognizing future opportunities and markets for International BusinessIdentifying and specifying market requirements for current and future business of therapeutics, feed supplementsExport business - team expansion from India

• Identifying prospective clients, generating business from the existing clientele, thereby achieving business targets.• Carrying out various activities for launching, supporting and reviewing marketing strategy, promotional mix and product mix.• Preparation of the participation in congresses, exhibitions, collaboration with BUM/ Marketing Managers for the production of vet detailers, other marketing activities.• Coordinator for communication subjects, active involvement in the establishment of Sequent Products, coordination of e- marketing activities.• Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve market share metrics. • Assessing data to identify gaps in product portfolio, assisting in launch plan development in order to expand the product portfolio, market share and increased profits.• Identifying and developing new streams for revenue growth and maintaining relationships with customers to achieve repeat / referral business.• Designing corporate strategies & budgets for achievement of top / bottom line targets.• Projecting the monthly sales, fixing the sales targets for the sales team and corresponding revenue collection projection.• Conceptualizing strategic plans for Cattle, Poultry and Dairy Segments.• Streamlining existing processes to enhance efficiencies while minimizing operational time/costs.• Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service quality norms. • Mentoring and imparting training to the field functionaries including marketing teams on strategy & project management to ensure sales and operational efficiency. • Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team members.

Responsible for handling Key Corporate Accounts Responsibility involves Business Development, Product management, Managing & training to field staff, development of different business strategies, Sales & debtor management. Identify promotional opportunities that enhanced brand awareness and increased market share. The position involves managing good relationship with customers and fair amount of co-ordination with other department with the company. Liaison between customer requirements, R & D and production. Increased Nutrition based product portfolio of the company by identifying new market segments, Diversifying into non-vitamin based segment, tie up with MNC’s for new product development. Provided Corporate Communication with forward looking projections to facilitate business growth. Develops, manages and implements creative, effective and successful annual marketing plans for the stores along with the chain marketing strategy and annual market plan and budget

Responsible for Inventing, developing, Launching and managing new products throughout their life cycles based on domestic as well as International customer requirements and industry trends. Commission market and competitor research, analyze, and guide the product in the market, product adjustment, pricing, promotions and placement, managing product financial performance. Responsibility also includes sales team training, clinical trials, strategy planning, development of literature, artwork & advertisement material, marketing administration, technical query management, market visit, and incentive scheme preparation. Since 2003, additional responsibility of handling International Business & institutional Business.