Dr. Sandra Gärtner Email & Phone Number

Hamburg Area, Germany

With GreenAdz, Dr Sandra Gärtner and her husband, software architect John Sasse-Gärtner, are making market research "green": GreenAdz is a sustainable and highly responsive recruitment and incentivisation approach that allows users to be surveyed at digital touchpoints in a more appreciative way than via traditional pop-up survey invitations: Always unobtrusively integrated and incentivised with a TREE: For sustainably better results, better samples and happier users for just €1 per survey participant. This sustainable incentivisation concept is so successful, particularly in influencer marketing research with Gen Z, that not only the influencer facts and various campaign-accompanying advertising impact studies are implemented by Greendz and incentivised with trees, but also B2B-decision-makers love to take part in surveys and plant a tree with their answers. www.greenadz.de

mediaresearch42 - Dr Sandra Gärtner Research and Consulting Dr Sandra Gärtner is co-founder of the market research and technology service provider GreenAdz and, with mediaresearch42, an independent market research consultant with passion and a green soul from Hamburg. As a member of the BVDW's Social Media Expert Advisory Board and jury member for the bcm Award (best of content marketing) 2019 and 2020, Dr Sandr Gärtner regularly evaluates the - usually inadequate - success measurement concepts of social media and content marketing campaigns. One more reason to (further) focus on the topic of measuring success in influencer and content marketing.

Responsible for the media research activities of the Interactive Marketing division at AOL. I.e. planning and realisation of advertising effectiveness studies, cooperation in the working group Mediaanalyse (ag.ma) as well as in the AGOF. From 2007, responsibility for all market research activities including media, marketing and product research.

Independent conception, planning, realisation and marketing of online media and advertising impact studies such as BrandUplift studies (Branding Barometer), presentation of market research results and consulting for B-to-B clients as well as development of market research standards in various committees such as the German Online Research Association (AGOF).

Diplom Medienmanager, Mediaresearch, Market Research, Research Technologies

Medienmanagement Studium

Dr., Economics

Diploma, Medienmanagement

Studium Medienmanagement am Institut für Journalistik und Kommunikationsforschung mit Nebenfach BWL

Diploma Of Education, Communication And Media Studies, Diplom Medienwissenschaftlerin