Shawn Brown Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

I serve as a principal advisor to the Executive Vice President for Health Affairs and Dean of the College of Medicine providing executive-level support and coordination on a variety of projects of strategic importance to the UC College of Medicine and its affiliated partners.

Valhalla, New York, Us

I designed strategy frameworks and led execution on programs that improved student outcomes and organizational effectiveness. My influence was evident in mentoring high-performance teams, coordinating senior leadership professional development, deploying methods for continual process improvement, managing strategic planning and business intelligence, building productive relationships with diverse constituents, and serving as a trusted, confidential advisor to the President on a wide range of issues.

Valhalla, New York, Us

• Advised the board of directors and CEO on strategy, cultivated relationships between the CEO and external partners, and worked behind the scenes to solve problems and mediate disputes.• Directed day-to-day operations including supervision of program staff members and consultants for strategic planning, program management, public relations, and fund development.

• Advised the executive director on organizational strategy, public relations, and management of programs and cross-sector partnerships for collective impact and accountability.• Chaired quarterly meetings of the Chief Academic Officers Committee comprised of provosts of four public universities, five community colleges, and a range of private colleges focusing on issues such as market demand analysis, enrollment, degree completion, and assessing learning outcomes.• Led NEOintern for expanding internships and co-ops alongside college/university career services, and increased company registrations by 46% and student registrations by 102%.• Produced The Expys, an annual regional awards program honoring the best interns and supervisors in Northeast Ohio that routinely sold out (300+ attending) and achieved event revenue goals.• Convened leaders from Ohio Board of Regents, WVIZ/PBS ideastream, and contracted technology consultants to create and launch a college and career success website for the State of Ohio.• Authored fund development proposals, met with program officers, and managed program budgets and activities on grants and sponsored programs from public and private sources totaling $2 million.

Cedar Rapids, Ia, Us

I strategized on direct marketing with 11 university clients: each engagement was about one month to develop parameters for name buys using predictive analytics and institutional research, and subsequently compile marketing campaign outcomes reports and corresponding evaluations.

Hiram, Oh, Us

• Served as college spokesperson, deftly managed crisis communications, prepared high profile talking points and speeches for the President and senior executives, and regularly facilitated cross-functional teams in complex initiatives and high-priority projects.• Led strategic communications plans and budgets ($500,000+ annually) with a focus on deploying predictive analytics and next-generation technology to achieve enrollment and fundraising goals.• Directed a creative staff of seven direct reports who produced dozens of high stakes print and online media, such as Hiram Magazine (10,000+ circulation), fundraising solicitations (annual giving nearly $5 million), and student recruitment materials (prospect pools of 100,000+).• Earned an Award of Excellence from University and College Designers’ Association for “Virtual Tour," a Silver Award from Admissions Marketing Report for “Direct Mail Advertising Junior Piece," and a Pride of CASE V Award for Most Improved Institutional Magazine.

Hiram, Oh, Us

• Provided case-managed enrollment services for 30-50 students annually from initial inquiry through admission, registration, financial aid, orientation, academic advising, and degree auditing.• Maintained recruitment pipeline relationships with three community colleges and dozens of business organizations and chambers of commerce in an eight-county region surrounding the college.• Developed recruitment marketing and communications plans, produced corresponding publications and advertisements, and evaluated plan outcomes for continuous improvement.

Hiram, Oh, Us

• Led implementation and management of a CRM through data conversion, configuration, end-user training, and communications plan implementation for 100,000+ prospects and 1,000+ applicants.• Established evaluation methods of CRM effectiveness and corresponding improvement plans.

Hiram, Oh, Us

• Developed and managed an online admission application for 1,000+ students annually, software handling personalized emails for 100,000+ prospects annually, and college-wide website content and corresponding analysis of website engagement metrics.• Led a multi-year ERP systems implementation through systems configuration, software testing, end-user training of 12 admissions staff, and ongoing evaluation of effectiveness.

Hiram, Oh, Us

• Counseled hundreds of new students and their families through the admissions and financial aid processes, exceeding enrollment goals within an assigned geographic recruitment territory.• Partnered with deans and counseling staff at three local community colleges to develop and sustain academic pathways for all students transferring into bachelor’s degree programs.• Convened a cross-functional team of four to six people representing Academic Affairs, Student Life, and Enrollment Management for the evaluation and redesign of transfer policies and procedures, ultimately reducing barriers for transfer student recruitment and retention.• Recommended improvements to new student communications content and frequency based upon a comparative analysis of the college’s top 20 cross-applicant competitors over a one-year period.

Reported to the programming manager in the Technology Department. Participated in project teams on technical issues; provided feedback to senior programmers on the design specifications of systems; and tested, verified, and documented applications as they were developed.

Ed.D.

M.S., Higher Education

B.A., Political Science, Computer Systems Management