. Teaching & Learning: Activities include design, preparation, development and assessment of modules including Strategic Marketing, Marketing Management, Methods in Business Research, Research Methods and Techniques, Performance Management, Organizational Innovation, Change Management, Organizational Behavior, etc.. Teaching Level: MBA & BBA / Course Load: 04 +02 Modules/Per Semester. Course Advisory: Currently responsible for counseling, support and administrative support for the undergraduate Final Year Students of the university.. University Community Support Programme Coordinator: Nominated out of 157 faculty members to serve as Project In-charge of University’s Social Responsibility Programme.. Academic Advice: Counseling is an on-going practice that involves career counseling, planning support, entrepreneurship development, etc..Curriculum Developed: Part of the committee that is responsible for contributing to and assist in curriculum development and in reviewing and reforming modules.. Research Supervision: Actively engage in supervising research conducted by final year students and conduct research on various topics.

Currently, I am working on multiple marketing and business projects. Recent achievements includes corporate re-structuring, quality standard implementation (ISO 9001-2008), and re-vamp of key business areas like marketing management, process efficiency, branding and revenue management.Strategic Management: Initiated more than 15 strategic partnerships and co-branding initiatives worth Rs. 300MBrand Management: Re-branded all the elements of the 7P’s within the entire organization.E-Commerce/Strategic Partnerships: 02 mega projects in progress with mega brands like UBL Omni and Telenor, worth Rs. 150ME-marketing and Social Media Initiatives: Projects include website re-vamp, Social Media Penetration on Facebook, YouTube, (5M) eyeballs. Strategic MARCOMM: Developed Marketing & Resource Development Department from scratch.Business Development/Account Management: Successfully acquired listing and relationship with key Commerce & Industry associations like KCCI (Karachi Chamber of Commerce & Industry), SITE Association, etc.PR: Established strong PR with 15 leading national & regional media organization.Event management: Successfully organized and managed 05 events with an overwhelming response from more than 500 CEO's, corporates, governmental officials, MNC's, etc.

Key Achievements & Responsibilities: Currently, managing the entire Marketing and Business Strategy Division, mainly focusing on cost reduction, process efficiency, product re-branding and corporate strategy.• Marketing research: Conducted extensive market research to analyze and capitalize on market intelligence, market trends, market drivers, competitor analysis, pricing and economic models.• Marketing planning: Instigated planning for all product lines within Sehat (brand) • Marketing campaign management: ATL/BTL: Segmentation, message development and integration of elements. Championed, 10 marketing campaigns across 07 product lines worth Rs. 10M.• Product Development: Successfully initiated PD strategy to re-vamp 04 new product lines within Sehat that included packaging, design, merchandizing and quality, which resulted in overall revenues growth by 40%. • Strategy & Management: Successfully managed the daily operations and initiated the re-structuring Programme, mainly focusing on key areas like cost reduction, process efficiency, product re-branding and revenue optimization.• Financial/P&L/Budgeting: Re-designed financial and internal reporting model to critically examine financial performance against set KPI’s.• Dealer/Retailer Acquisition & Management: Successfully generated new business by expanding existing dealer network by 25%. Planned retailer acquisition Programme that will enable penetration into retail sector i.e.157 retailers nation-wide. • Agency management: Managed relationships with leading media agencies for ongoing ATL & BTL (brand activation) campaigns.• Event management: Participated in events across Pakistan like Dawn Life Style Exhibition 2011 to showcase company’s product lines.• Brand Management: Conceived, instigated and developed Sehat (brand) and led 05 co-branding initiatives with prestigious Food TV channels and won exclusive partnerships with brands within HORECA industry.

Key Achievements & Responsibilities:• Distributor/Retailer Acquisition: Successfully expanded the agent/retailer network via Acquisition Programme that included product marketing, sales pitch, commission negotiation, etc.• Marketing Communication: Facilitated the retailer in driving sales revenues via marketing pack/catalogue that entailed product brochures, new arrivals, collaterals, loyalty Programme features, reward schemes, etc. • Account Management: Marketing and sales of prestigious brands to VIP clients including product ranging for Men, Kids, Women, House & Gardens, etc.• Sales Management: Ensured sales targets of key brands from fashion to households (CK, D&G, Armani, Lacoste, FCUK, Gucci, Indesit, etc.) • Ensured effective implementation of sales KPI’s & outcomes to enable effective monitoring & evaluation of marketing campaigns & programmes.• Market Research: Conducted regular market research for the UK retail fashion market & development of business relationships with potential clients. • Project Management: Managed ad hoc projects about consumer trends in online shopping, keyword selection, web design & social networking.

Role & Responsibilities: KTP (Knowledge Transfer Programme) Initiative led by UK government, integrated education sector with SME’s, consequently, leading to many diverse projects across different sectors. As an analyst, worked for more than 15 clients throughout West Yorkshire, UK and provided guidance in marketing and business strategy. A list of few is given below;Key Projects* Accrington Plc. * Lahore Deli, Bradford, UK* All Event Plc., London, UK * Bombay Stores, UK* University of Bradford, Bradford, UK (MBA Project Dissertation)* Texas Cafes, Leeds, UK* ScalePoint, Dubai, UAE

Role & Responsibilities: Manage delinquent portfolio of unsecured products across two regions. Responsible for collections and litigation of assigned accounts portfolio worth Rs. 80M.Review open accounts receivable with emphasis on items in excess of 30 days aging. Direct contact with the client regarding “skipped” and “partial” invoice payments.Heavy telephone contact and Email correspondence with clients.Supervise team members to formulate a collection plan to assist in the collection process; primarily through direct telephone contact, visits and Email. Prepare and distribute aging reports and mintain a continuous open dialog with the clients.Achievements: Apart from assigned job, single-handedly executed (designed, developed and implemented: SOP’s, Manuals, etc.) the establishment of the SCB Litigation Unit, South right from the scratch.* Awarded “I Caught You” for clients’ satisfaction and performance excellence.* Twice awarded “Service Excellence Champion” for Service Excellence.