Dave Sims Email & Phone Number

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

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Leading project to completely re-architect Proactiv. Includes selection, implementation and integration of: ERP, OMS, Subscription, ECP, 3PL, Contact Center, CRM. Launch date May 2021.Driving shift from infomercial/acquisition/subscription-based model to a customer-focused, services-oriented retention model that drives long-term advocates.Designing transformed customer experience via insights-driven Journey Mapping, enabling a more competitive and sustainable future.

Seattle, Washington, Us

In 2018, The Nordy Club, with over 11M members, contributed 56% of total $15.5B Nordstrom revenue. The Nordy Club was featured as one of the five top loyalty programs in the U,S, based on overall customer satisfaction by the 2019 Bond Loyalty Report. Responsible for all Nordstrom (Nordstrom, Nordstrom.com, Nordstrom Rack and Nordstromrack.com / hautelook.com) Loyalty, CRM, Retention Channels (Email, Direct Mail, App), and Gift Card programs.Led relaunch from Nordstrom Rewards to The Nordy Club. Program designed to align experiences between credit and tender-neutral members, add more earn capabilities for credit members, accelerate redemption for tender-neutral members, and deliver the best of Nordstrom experiences to The Nordy Club members.

Led relaunch of La Quinta Returns, with 12 major new benefits, highlighted by two travel industry-first innovations, Redeem Away! and Instant Free Nights. La Quinta Returns ranked by U.S. News & World Report as a Best Travel Rewards program in U.S. News' Best Travel Rewards 2016-17 rankings.Oversaw all La Quinta Direct Marketing efforts. Developed advanced segmentation to retain existing guests and convert third-party bookers to loyal members. Established content series, “On The Road With Dave” to add personality and entertainment to a hotel loyalty program – engaging internal and external audiences.

Pittsburgh, Pa, Us

Owner of Gold Card member program which accounted for over 80% of sales for GNC. With 8MM+ active members, the Gold Card program is primary Customer vehicle for GNC. Led major re-branding and re-launch of 20-year old Gold Card program – shifting to an every-day program based on Member Pricing. From CEO in 2013 Q3 earnings call, “I haven't seen us transition a program as effectively or quickly to get to a more even week-to-week type basis of business than I've seen this time. It usually takes a year to filter through.”Developed CRM strategy for the company – includes evaluating systems, processes, staffing to shift from culture of monthly DM to triggered CRM communications. Selected dunnhumby as multi-year partner for advanced CRM capabilities. Implemented true 1:1 Customer Marketing in Q3 2014. Managed email marketing program that delivered both 30% of sales at GNC.com and in-store Customer response on-par with Direct Mail. Developed over 1,000 email campaigns and delivered over 1B emails in 2013 and 2014. Oversaw email customer database of over 10MM.Led Digital Marketing, Customer Insights, Social Media, Mobile/App Strategy and Development, and Events.

Parsippany, New Jersey, Us

Led launch of Rewards R Us, the first-ever Loyalty Program for Toys R Us / Babies R Us. Went from concept to approval to development to launch in just 10 months. Program launched on October 15, 2008 - and had over 600,000 members by end of November. Managed R Us Credit Card portfolio and advertising. Layered Baby Registry, Credit Card, and Loyalty into overall CRM program to develop single view of customer across all R Us properties. Responsible for Baby Registry across R Us brands (Babies R Us, Toys R Us and babiesrus.com.) R Us Registry was the leading destination of Baby Registry for 1st time moms in the U.S. - 1.4MM moms registered with R Us in 2008 (4MM total births / 1.7MM first-time births). Registry sales account for 20% of total Babies R Us business. Led advertising and segmented programs to grow key metrics: registry rate, size of registry, and completion rate.Managed Field Marketing team of over 150 local marketing associates that builds relationships with over 9,500 OB/GYN offices and Hospitals to reach new moms as soon as they confirm they are expecting. Field marketing team re-organization in 2008 along with creating more sophisticated Medical Marketing approach allowed us to refine that list of offices and add our reach to over 200,000 new moms.

Columbus, Ohio, Us

Launch of DSW Rewards raised retention by 5%, increased win-back of inactive members by 9%, grew spend per active member by 7%, and grew program contribution to company sales by 5% - all above plan. Led overhaul of previous program and re-launch of DSW Rewards (September 2006). Major refurbishment of loyalty program: shift to points-based currency, implement points engine, redesign website, new look/feel of all creative components, store/home office education and training, major member communications, analysis of change effects and program health. DSW Rewards was selected as the “Best Retail Rewards Program” by Kiplinger in their November, 2006 “Best List”.

Columbus, Ohio, Us

Developed Business Case for in-house CRM capabilities. Hired to build business case for implementing in-house CRM system (applications, data warehouse, people, and processes) – specifically to bring in-house the DSW loyalty program. RVI consisted of DSW, Value City Department Stores, and Filene’s Basement. Business Case was approved to move forward with selection of vendors.Managed RFP process – vendor selection for all facets of an in-house CRM solution. Acted as primary business owner which required complete understanding of all processes related to DSW loyalty program. Selected Teradata EDW and CRM application, MicroStrategy Analytics, as well as all supporting ETL and data hygiene tools. Also selected key external strategic partners such as Email Service Provider and Data Hygiene/Append solution.Led business-side implementation to bring in-house DSW loyalty program. Worked closely with DSW Marketing, Loyalty Agency, and outsourced marketing services / data management provider (Fair Isaac) to develop complete business requirements for program. Ensured no loss of program continuity at cutover in February, 2005 while enabling the move from monthly batch movements of data to daily processes.

Cincinnati, Ohio, Us

Global Market Measurement: Improved ability for North America leadership to measure and run the North America business, enabling business managers to measure brand or category share and sales at a North America level and to make a valid comparison of a business unit’s shipments and share for given time period. Led Business Intelligence program to improve data availability, standardize data, and integrate data types (shipment, market measurement, and retail point-of-sale) for analysis and reporting across United States, Canada, and Puerto Rico.Juvian Fabric Care Services: Developed e-commerce platform (web and back-office) in just 2 months to meet aggressive launch timeline. Created and managed overall program for all customer-facing systems (web, call center, logistics, and retail) from concept through each evolution of the business.Presiva (partnership with Whirlpool Personal Valet): Managed web and e-commerce pipeline program to sell product direct-to-consumer via Internet. This program was designed to sell only via Internet for life of the brand, a new practice for P&G. Included Customer Service integration, CRM program, and product fulfillment. Fabric & Home Care Product Supply: Led project to convert all F&HC plants (10) to metric unit-of-measure and a global standard part number. Managed multi-functional team of 20 to make all systems capable of handling metrics and 8-digit product code. As a prerequisite for global SAP conversion, there were no issues at cutover to SAP due to unit-of-measure or part number discrepancies. This effort also resulted in cost-savings due to elimination of redundancy of systems to create and manage part numbers.