Chief Marketing Officer
Current
Aug 2023 - Present
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Dave Sims Email & Phone Number
Chief Marketing Officer Orangetheory Fitness | Austin Fitness Group
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Orangetheory Fitness | Austin Fitness Group
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Current company
Role
Chief Marketing Officer Orangetheory Fitness | Austin Fitness Group
Location
Austin, Texas, United States
Who is Dave Sims? Overview
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Dave Sims is listed as Chief Marketing Officer Orangetheory Fitness | Austin Fitness Group at Orangetheory Fitness | Austin Fitness Group, based in Austin, Texas, United States. AeroLeads shows a matched LinkedIn profile for Dave Sims.
Dave Sims previously worked as Chief Marketing Officer at Orangetheory Fitness | Austin Fitness Group and Chief Marketing & Sales Officer at Orangetheory Fitness | Austin Fitness Group. Dave Sims holds Bsee, Electrical Engineering from University Of Cincinnati.
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Orangetheory Fitness | Austin Fitness Group
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About Dave Sims
Former: US Navy, Procter & Gamble, DSW, Toys R' Us/Babies R' Us, GNC, La Quinta Inns & Suites, Nordstrom, Proactiv. Dave is a data-driven marketer and sales executive with extensive technology and CX background. Strengths include customer-focused communications and relationships that ultimately reward, enhance, and motivate customer behavior. Experience managing very large teams and budgets ($200M+).With an Electrical Engineering degree from the University of Cincinnati, Dave served 8 years in the U.S. Navy onboard nuclear submarines, where he was also a Navy Diver. Following that he spent 7 years at Procter & Gamble in various Information Technology roles in Manufacturing, Interactive Marketing, E-Commerce, and Business Intelligence. He joined Retail Ventures, Inc. in August 2003 to deliver an in-house CRM solution for Value City Department Stores, Filene’s Basement and DSW. In November 2005 Dave became Director of Customer Marketing for DSW where he re-launched and ran the award-winning DSW Rewards program. In December 2007 Dave moved to Toys R Us/Babies R Us to assume role of Director of Gift Registry and Customer Loyalty. In this role he launched the Rewards R Us loyalty program in September 2008. In February 2009 he moved to GNC, where he was responsible for all CRM efforts which include the Gold Card program, customer communications, all social / mobile initiatives, customer research and analytics, Media, and events and grassroots marketing.In January 2015 Dave moved to La Quinta Inns & Suites where he led the relaunch of La Quinta Returns, with 12 major new benefits, highlighted by two travel industry-first innovations, Redeem Away! and Instant Free Nights. La Quinta Returns was ranked by U.S. News & World Report as a Best Travel Rewards program in U.S. News' Best Travel Rewards 2016-17 rankings.In January 2018 Dave moved to Nordstrom as Vice President Loyalty & Retention. Dave led the relaunch from Nordstrom Rewards to The Nordy Club. The Nordy Club was featured as one of the five top loyalty programs in the U.S. based on overall customer satisfaction by the 2019 Bond Loyalty Report.Dave joined Proactiv (skincare) in November 2019 where he led project to completely re-architect Proactiv. Includes selection, implementation, and integration of: ERP, OMS, Subscription, ECP, 3PL, Contact Center, CRM. Dave is now Chief Marketing Officer for Orangetheory Fitness | Austin Fitness Group. He joined the organization in December 2021 as Vice President of Marketing then promoted to Chief Marketing & Sales Officer in October 2022.
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Orangetheory Fitness | Austin Fitness Group
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11 roles
Dave Sims work experience
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Chief Marketing & Sales Officer
Oct 2022 - Aug 2023
Vp / Head Of Marketing
Dec 2021 - Oct 2022
Head Of Customer Experience
Leading project to completely re-architect Proactiv. Includes selection, implementation and integration of: ERP, OMS, Subscription, ECP, 3PL, Contact Center, CRM. Launch date May 2021.Driving shift from infomercial/acquisition/subscription-based model to a customer-focused, services-oriented retention model that drives long-term advocates.Designing.
Nov 2019 - Dec 2021
Vice President Retention And Loyalty
In 2018, The Nordy Club, with over 11M members, contributed 56% of total $15.5B Nordstrom revenue. The Nordy Club was featured as one of the five top loyalty programs in the U,S, based on overall customer satisfaction by the 2019 Bond Loyalty Report. Responsible for all Nordstrom (Nordstrom, Nordstrom.com, Nordstrom Rack and Nordstromrack.com /.
Jan 2018 - Apr 2019
Vice President Loyalty Marketing
Led relaunch of La Quinta Returns, with 12 major new benefits, highlighted by two travel industry-first innovations, Redeem Away! and Instant Free Nights. La Quinta Returns ranked by U.S. News & World Report as a Best Travel Rewards program in U.S. News' Best Travel Rewards 2016-17 rankings.Oversaw all La Quinta Direct Marketing efforts. Developed advanced.
Jan 2015 - Jan 2018
Vice President Crm
Owner of Gold Card member program which accounted for over 80% of sales for GNC. With 8MM+ active members, the Gold Card program is primary Customer vehicle for GNC. Led major re-branding and re-launch of 20-year old Gold Card program – shifting to an every-day program based on Member Pricing. From CEO in 2013 Q3 earnings call, “I haven't seen us.
Feb 2009 - Jan 2015
Director Of Gift Registry And Customer Loyalty
Led launch of Rewards R Us, the first-ever Loyalty Program for Toys R Us / Babies R Us. Went from concept to approval to development to launch in just 10 months. Program launched on October 15, 2008 - and had over 600,000 members by end of November. Managed R Us Credit Card portfolio and advertising. Layered Baby Registry, Credit Card, and Loyalty into.
Dec 2007 - Feb 2009
Director Of Customer Marketing
Launch of DSW Rewards raised retention by 5%, increased win-back of inactive members by 9%, grew spend per active member by 7%, and grew program contribution to company sales by 5% - all above plan. Led overhaul of previous program and re-launch of DSW Rewards (September 2006). Major refurbishment of loyalty program: shift to points-based currency.
Nov 2005 - 2007
Manager, Crm
Developed Business Case for in-house CRM capabilities. Hired to build business case for implementing in-house CRM system (applications, data warehouse, people, and processes) – specifically to bring in-house the DSW loyalty program. RVI consisted of DSW, Value City Department Stores, and Filene’s Basement. Business Case was approved to move forward with.
Aug 2003 - Nov 2005
Interactive Marketing Manager
Global Market Measurement: Improved ability for North America leadership to measure and run the North America business, enabling business managers to measure brand or category share and sales at a North America level and to make a valid comparison of a business unit’s shipments and share for given time period. Led Business Intelligence program to improve.
Jun 1996 - Aug 2003
1 education record
Dave Sims education
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University Of Cincinnati
FAQ
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What company does Dave Sims work for?
Dave Sims works for Orangetheory Fitness | Austin Fitness Group.
What is Dave Sims's role at Orangetheory Fitness | Austin Fitness Group?
Dave Sims is listed as Chief Marketing Officer Orangetheory Fitness | Austin Fitness Group at Orangetheory Fitness | Austin Fitness Group.
Where is Dave Sims based?
Dave Sims is based in Austin, Texas, United States while working with Orangetheory Fitness | Austin Fitness Group.
What companies has Dave Sims worked for?
Dave Sims has worked for Orangetheory Fitness | Austin Fitness Group, The Proactiv Company, Nordstrom, La Quinta Inns & Suites, and Gnc.
How can I contact Dave Sims?
You can use AeroLeads to view verified contact signals for Dave Sims at Orangetheory Fitness | Austin Fitness Group, including work email, phone, and LinkedIn data when available.
What schools did Dave Sims attend?
Dave Sims holds Bsee, Electrical Engineering from University Of Cincinnati.
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