Over a career of many parts, I’ve found my passion in marketing as a way to apply my customer orientation, intense commerciality, and ability to ‘see’ and respond to market opportunities and challenges at scale. My differentiator has been my strength in defining new approaches – that not only deliver alignment with key company objectives but also reimagine how marketing can contribute to revenue growth. This has meant being the leader to encourage disrupting the status quo, at times when incremental improvement will not deliver the end goal, a theme demonstrated in my senior roles over the last decade.This is based on a solid foundation in data and analysis, evidence-based working, and high-pressure corporate environments that have pushed me continually out of my comfort zone to deliver results. Working across industries and with major players such as Ryan, Blue Yonder, Emerson, and P&G, I have honed my ability to make quick and effective decisions in times of growth and crisis. I see and leverage disruption as an opportunity to gain buy-in for significant and lasting change, from the C-suite through to the global teams I lead. Lastly, as a trained engineer with a decade spent in the shoes of the customers I now target, I offer an outside-in mindset that has further supported me to question conventional marketing models in favor of more customer-led approaches that impact all areas of marketing execution. Please feel free to connect. Marketing Strategy, Digital & Integrated Marketing, Marketing Communications, Strategic Planning, Brand Management, Product Marketing, B2B Marketing, Product & Launch Management, Corporate Communications, Sales & Business Development, Business Process Improvement, Sales Enablement, Channel Development, Go-to-Market Strategy, Mergers and Acquisitions, Competitive Analysis, Data Analytics, Market Research & Analysis, Cross-Functional Team Leadership