Thomas Keller

Thomas Keller Email and Phone Number

Driving Growth in Asia Pacific Middle-East Africa @ Straco Pty Ltd
Thomas Keller's Location
Greater Sydney Area, Australia, Australia
Thomas Keller's Contact Details
About Thomas Keller

Thomas is a healthcare business leader with over 20 years of senior commercial roles in the pharmaceutical, diagnostics, medical devices, and LifeScience sector. With a mission to improve human living conditions and to deliver clear benefits to patients, healthcare providers and researchers he worked with diverse teams across different disease areas in the EU, MEA and JAPAC region.A key aspect of his leadership is the empowerment of cross-functional and cross-cultural teams to collaborate and innovate as they build growth and deliver strong financial results with effective go-to-market approaches. He fosters continuous improvement and nurtures talent on the way towards a higher level of operational excellence. To build up high momentum he promotes in his teams an entrepreneurial can-do attitude and combines analytical thinking and strong strategic planning with fast decision making and a pragmatic, driven approach in implementation. He is a trusted strategist and operator who has a track record of continuous improvement with teams outperforming the competition, expanding market share, and generating double digit growth across different disease areas and geographies.

Thomas Keller's Current Company Details
Straco Pty Ltd

Straco Pty Ltd

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Driving Growth in Asia Pacific Middle-East Africa
Thomas Keller Work Experience Details
  • Straco Pty Ltd
    Director
    Straco Pty Ltd Aug 2024 - Present
    North Curl Curl, Nsw, Au
    Mangement / Consulting in Strategy, Go-to-Market, Business Planning and Operations
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  • Eppendorf Group
    Head Region Asia-Pacific Middle East Africa (Apa), Svp
    Eppendorf Group Jan 2020 - Jul 2024
    Hamburg, De
    Regional P&L responsibility for Eppendorf’s commercial operations in APA markets through own legal entities (~600 FTE in Japan, Korea, Thailand, Malaysia, Singapore, Australia/New Zealand, India, UAE, South Africa) and indirect to all other (distributor) markets in Asia Pacific - Middle East - Africa (except Greater China). Achieved regional revenue growth of +43.4% in 2020, +23.0% in 2021, +10.4% in 2022 and -3.5% in 2023 over previous year. Integration of acquired (2020) centrifugation business (HiKoki / Himac) in Japan and subsequently in all other APA countries (2021). New legal entity setup in Singapore (2021) and South Africa (2023). Commercial Oscars for best team spirit (2020) and for best performing commercial unit (2021) in Eppendorf Group.Definition (2021) and launch (2023) of a 2nd tier consumable brand (www.Excella.bio) as portfolio expansion addressing a much broader customer demand profile in APA markets. Variety of Go-to-Market approaches with a country specific mix of enhanced distributor management (indirect), Key-Account-Managers funnelling demand to distributors and resellers (directed), own Field Sales Force and eShop/eProcurement (direct) and different levels of pre-/post-sales technical support and field services.Transforming our customer engagement in the region with channel mix, sales methodology and CRM (Miller Heiman/KF, MS Dynamics), new offices, customer service and training centres in Kuala Lumpur (2020), Seoul (2021), Singapore (2022), Bangkok, Johannesburg (2023) and Dubai, Melbourne, Tokyo (2024). Director of Eppendorf UAE, South Africa, India, Malaysia, Singapore, Thailand, Korea, Japan, Australia/New Zealand.
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  • Vela Diagnostics
    Head Apac Region And Row Distributors, Vp
    Vela Diagnostics Jul 2018 - Jan 2020
    Singapore, Sg
    Commercial Lead APAC/Oceania, East/South Africa.Focusing on market penetration of Vela’s IVD (CE/FDA) approved HIV Drug Resistance Monitoring (DRM) NGS workflow. Market entry East Africa (Kenya) in collaboration with Clinton Health Access Initiative (CHAI) and HIV National Reference Lab.
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  • Vela Diagnostics
    Head Apac Region, Head Global Service & Support, Vp
    Vela Diagnostics Apr 2017 - Jul 2018
    Singapore, Sg
    Direct, distributor managed and hybrid market coverage models in Asia Pacific and Oceania.
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  • Vela Diagnostics
    General Manager Anz, Head Of Global Service & Support
    Vela Diagnostics Oct 2016 - Apr 2017
    Singapore, Sg
    Global (GSS) and APAC Regional (RSS) Service and Support team of Field Application Specialists and Field Service Engineers. Global Product Management (GPM) and Communication.
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  • Vela Diagnostics
    General Manager Australia / New Zealand
    Vela Diagnostics Jul 2016 - Oct 2016
    Singapore, Sg
    Commercial operation start in ANZ for molecular diagnostics IVD turn-key solution workflows (PCR / NGS) with assays in Virology, Oncology, Leukaemia, Tropical and Respiratory Infections, Immunosuppression, STD, Microbiology, Gastroenteritis and Bloodborne Viruses
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  • Straco Pty Ltd
    Director
    Straco Pty Ltd Oct 2015 - Jun 2016
    North Curl Curl, Nsw, Au
    Mangement Consulting in Strategy, Marketing and Business Planning. Market entry strategy and business planning for an IVD sequencing (NGS) and PCR workflow business.
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  • Bayer
    Business Unit Manager Specialty Medicine
    Bayer Apr 2014 - Sep 2015
    Leverkusen, North Rhine-Westphalia, De
    Bayer Healthcare Australia's Specialty Medicine business in Ophthalmology (Eylea), Oncology (Xofigo, Nexavar, Stivarga, Bonefos, Androcur), Haemophilia (Kogenate) and Multiple Sclerosis (Betaferon). Reporting to Head of Bayer Health Care (Bayer Pharma, Bayer Animal Health, Bayer Consumer Care) for Australia/New Zealand. Member of the Bayer Pharma Executive Leadership Team for Australia / New Zealand.Major achievements:• Exceeded 2014 sales target and profit target with Eylea in the Ophthalmology market, winning market share.• Patient Familiarisation Program for Eylea in DME and launched access in CRVO.• Multiple advocacy activities to support market access for next products and indications in Oncology / Ophthalmology.
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  • Roche
    Head Region Greater China (China, Hk, Taiwan) Diabetes Care, Roche Diagnostics (Shanghai) Ltd.
    Roche Jan 2013 - Mar 2014
    Switzerland 🇨🇭 , Ch
    P&L responsibility for Roche’s Diabetes Care business in Greater China (650 FTE) reporting into APAC/Japan region (Singapore). Member of Roche Diagnostics China (1b CHF revenue, Shanghai) Senior Management Team and of the APAC/Japan Diabetes Care Senior Leadership team.Focus on market segmentation and targeting, growth strategies, eCommerce, operational excellence, distributor and supply channel management, portfolio and product management, compliance, patient education and strategic alignment.Major achievements:• Achieved +39.9 % sales growth vs. previous year in China, and +30.7 % in Greater China.Improved distributor and channel management, developed growth strategies (online retail business, product portfolio).• Launched Accu-Chek Mobile extending the brand into the premium segment in tier1+2 cities.• Initiated strategic reorientation (divested unsuccessful / setup new business segments) and implemented structural alignment through complete new hospital targeting and territory planning.
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  • Roche
    Head Diabetes Care Australia, Roche Diagnostics Australia, Director
    Roche Jan 2006 - Dec 2012
    Switzerland 🇨🇭 , Ch
    Head of Roche Diabetes Care Australia reporting into the Regional Diabetes Care Head of Region APAC/Japan. Member of the Roche Diagnostics Australia Senior Management Team.Member of APAC/Japan Diabetes Care Senior Leadership team controlling APAC/Japan Diabetes Care business.RDA Diabetes Care was local market leader in blood glucose self monitoring with sales teams in primary care (GPs), secondary care (Diabetes Educators and Endocrinologists), and retail pharmacies, servicing over 400,000 patients via Direct-to-customer processes (outbound call centre, eMarketing etc).Blood glucose self monitoring systems are recommended by Health Care Professionals but sold OTC in retail pharmacy and promoted / serviced within Direct-to-Consumer contacts and campaigns.Major achievements:• Double digit sales growth (12.7%) vs. prev. year, overachieving sales budget and growing more than 2 times the market, increasing market share and exceeding profit target.• Implemented major portfolio and SKU changes realizing significant gross profit improvements.• Expanded into primary care coverage with dedicated General Practitioner sales team, established retail key account management and insourced retail pharmacy sales team.• Implemented customer retention and recovery processes (via customer service outbound call center, eMarketing, retail partnerships with pharmacy banner groups etc.) to maximize lifetime value of customers.• Defended very successfully Roche business against a very aggressive market entry campaign / market share attack of Johnson&Johnson (OneTouch Verio) resulting in a full retraction of J&J out of the Australian market after 3 years.
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  • Roche
    Head Of Brand And Product Management Diabetes Care, Director, Roche Diagnostics Germany
    Roche Jul 2002 - Dec 2005
    Switzerland 🇨🇭 , Ch
    Roche Diagnostics GmbH is the German sales and marketing organisation of Roche Diagnostics, division of F. Hoffmann La Roche AG.Focus on integrated and aligned brand communication, integrated campaign management over multiple channels, advocacy and PR, portfolio excellence, product positioning and differentiation.Operational highlights:• Built advocacy and PR capabilities to partially replace costly advertising. Realised media space valued 76.5m EUR (2004) representing 364% of the results of the strongest competitor.Integrated brand and product of acquired Insulin Delivery Systems business.• Multiple product launches replaced the complete previous product base in the portfolio.• Established new dedicated technical sales consultant team to support installation and use oftechnical software solutions in hospitals and doctors’ practices (GP, Endocrinologist).• Initiated integrated campaign management with campaign lead from Brand Management teamand cross-functional members from sales, channel marketing, customer service, etc.
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  • Universität Mannheim
    Scientific Research Assistant And Lecturer In Marketing
    Universität Mannheim Apr 1997 - Mar 2002
    Mannheim, Baden-Württemberg, De
    Research and consulting projects in FMCG, automotive, pharmaceutical and service industry for Boehringer Mannheim, Roche Diagnostics, Roche Pharma, Unilever, Procter&Gamble, Henkel, BASF, Audi, RWE, Vodafone, Hilton Hotels.Lecturer in marketing, marketing controlling and market research, specialised in multivariate analysis such as Conjoint Analysis, Causal Analysis (LISREL) etc.Rersearch interest with over 30 publications in the field of pharma marketing, patient-doctor-relationship, patient satisfaction and consumer behavior in FMCG market segments.This position was sponsored as part of an unrestricted research grant from Boehringer Mannheim, later Roche Diagnostics Germany.
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  • 2Hm & Associates Gmbh - Research + Consulting
    Freelance Consultant - Project Manager
    2Hm & Associates Gmbh - Research + Consulting Jan 1999 - Sep 2001
    Market research and consulting projects in Chemical and Telecommunication sector. Specialties: Conjoint Analysis based product bundling and pricing studies
  • Berufsakademie Mannheim Staatliche Studienakademie
    Lecturer In Marketing
    Berufsakademie Mannheim Staatliche Studienakademie Oct 1997 - Jul 2001
    Lecturer in Marketing. Supervision of research projects and coaching of over 30 students in their empirical graduation thesis.
  • Wissenschaftliche Unternehmensberatung Prof. Dr. Hans H. Bauer
    Freelance Consultant - Project Manager
    Wissenschaftliche Unternehmensberatung Prof. Dr. Hans H. Bauer Sep 1998 - Feb 2001
    Freelance project manager in pricing and product development projects in the service and health care industry
  • Bmw Group
    Market Research Project Manager
    Bmw Group Jun 1996 - Feb 1997
    Munich, De
    Design and value-oriented positioning of price packages in the automotive sector - A Conjoint and Means-End-Chain Analysis
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  • Keller Beleuchtungskoerper Gmbh & Co Kg
    Sales, It, Controlling
    Keller Beleuchtungskoerper Gmbh & Co Kg 1982 - 1992
    Wholesale for lighting solutions, 4th generation family business.

Thomas Keller Skills

Medical Devices Strategy Business Strategy Healthcare Diabetes Strategic Planning Business Planning Cross Functional Team Leadership Marketing Strategy Market Research Management Pharmaceutical Sales Sales Effectiveness Sales Management Pricing Strategy Marketing Management Marketing Communications P+l Management Operational Excellence Crm People Development Cross Cultural Teams Managing Distribution Channels Working Capital Management Visuelle Kommunikation Kommunikation Vertrieb

Thomas Keller Education Details

  • Australian Institute Of Company Directors
    Australian Institute Of Company Directors
    Company Directors Course - Gaicd
  • University Of Mannheim
    University Of Mannheim
    Business
  • University Of Mannheim
    University Of Mannheim
    Betriebswirtschaftslehre (Business/Economics/Marketing)
  • Essec Business School
    Essec Business School
    Business Organization
  • Okengymnasium
    Okengymnasium
    German Abitur

Frequently Asked Questions about Thomas Keller

What company does Thomas Keller work for?

Thomas Keller works for Straco Pty Ltd

What is Thomas Keller's role at the current company?

Thomas Keller's current role is Driving Growth in Asia Pacific Middle-East Africa.

What is Thomas Keller's email address?

Thomas Keller's email address is th****@****yer.com

What is Thomas Keller's direct phone number?

Thomas Keller's direct phone number is +612939*****

What schools did Thomas Keller attend?

Thomas Keller attended Australian Institute Of Company Directors, University Of Mannheim, University Of Mannheim, Essec Business School, Okengymnasium.

What are some of Thomas Keller's interests?

Thomas Keller has interest in Skiing, Snorkelling, Technology, Photography, Sailing, Diving.

What skills is Thomas Keller known for?

Thomas Keller has skills like Medical Devices, Strategy, Business Strategy, Healthcare, Diabetes, Strategic Planning, Business Planning, Cross Functional Team Leadership, Marketing Strategy, Market Research, Management, Pharmaceutical Sales.

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