Dru Hetrick Email & Phone Number

United States

• Prioritizes and manages the technical workflow of large-scale redesign and re-platforming projects.
• Writes requirements and creates corresponding epics/stories/tasks using Agile methodology.
• Conducts market research and uses quantitative data to inform digital strategy.
• Demos finished work and communicates with clients and stakeholders to gather feedback.

• Managed technical backlog and documented requirements to assist in development/sprint cycles
• Wrote and developed user stories to help create or update user-focused digital experiences
• Collaborated with cross-functional teams within an Agile framework
• Advised on digital design and information architecture best practices to create effective user/customer journeys
• Managed and operated CMS programs to publish and edit content that has met project goals*Worked remotely after working in the Boston office for several years.

Greater Boston Area

Greater Boston Area

Greater Boston Area

• Maintained and expanded video database that supports industry charts and competitive benchmarks.
• Wrote and edited monthly briefings that described creative trends within video advertising.
• Collected data associated with video advertisements to help identify creative types and trends.
• Corresponded with sales team to offer data-driven insights to high-profile brands, advertising firms, and studios.

Greater New York City Area

• Drafted social copy and content calendars for clients.
• Researched and analyzed market trends in order to pull strategic insight and create industry briefs.
• Contributed to conceptual and thematic campaign designs and brainstorm sessions.
• Edited a weekly newsletter circulated within the company and seen by over 600 people. Clients Included: Amex, NBA, Stoli Vodka, Sony, Budweiser

Greater New York City Area

• The Multicultural Advertising Internship Program is a highly competitive program sponsored by the 4A's. The application process included multiple short essays, a personal video and an interview with an agency's HR.
• Weekly seminars and training sessions at top tier NYC advertising agencies (Ogilvy, Digitas, Publicis, McCann, etc).
• Online training sessions focusing on HTML/CSS and specific skills within the discipline of strategy.

Virtual

• Aided in developing NASA’s employer brand in order to strengthen recruitment initiatives across the United States.
• Identified online recruitment resources that are sent out to the agency’s recruiters on a weekly basis.
• Analyzed NASA’s media channels and found opportunities for design development and engagement.

Greater Boston Area

• Researched methods of audience engagement through social media marketing strategy
• Developed and implemented social media content calendars that adhered to specific goals
• Helped artistic entrepreneurs develop their personal brands and design their websites
• Engaged in workshops focused on professional development, nonprofit consulting, and business strategy
• Corresponded with leaders in the field of consulting and business development
• Created presentations to update colleagues on developments

Greater Boston Area

• Collaborated with the Communications Director to create work-plans and design storyboards for video projects
• Planned media projects and drafted project proposals to develop the organization’s brand
• Produced digital photography to be displayed on the organization’s various media channels

Bachelor Of Arts (Ba)

Study Abroad In Valencia, Spain

Education record