Process automation and digitalisation:- Implementing a new CRM system and related applications - Rebuilding the customer database to enhance data accuracy and accessibility- Optimising commercial, project, and billing processes to improve internal alignment and efficiency- Focusing on automating and digitalising processes to streamline operations and boost productivity- Leading change management initiatives to ensure successful adoption of the new processes by all stakeholdersMarketing and Branding:- Supervising the Marketing Business Unit, driving the company's rebranding - Leading successful lead generation campaigns, increasing the customer base and market presenceProject Management:- Overseeing the Project Business Unit, ensuring the effective deployment of our platform to clients- Monitoring project managers to guarantee the timely and successful implementation of client projects- Facilitating the adoption of new processes and tools by project teams to enhance efficiency and delivery qualityAdministration of the company's Mauritian branch : - Overseeing corporate health insurance, payroll and other HR formalities - Preparing VAT returns alongside our accounting firm

Software implementation and and change management for new customers - Technical set-up of the software- Leading training sessions once the software has been implemented- Driving change management initiatives to ensure smooth adoption of new processes- Collaborating with clients to identify and implement process improvements- Providing ongoing support to facilitate the transition to new systemsProduct Management (SaaS)- Point of contact for new and existing customers (approx 200 organisations) - Liaising with the technical team (back-end developpers) in case of malfunctions or additional developments - Managing our incident/evolution backlog through JIRA (functional tests included) - Describing new user specifications for software updates Implementation of training modules and other assets - Creating e-learning modules on Storyline 360 - Implementing and launching e-learning campaigns on our LMS tool - Assessing the performance of the campaigns through key KPI reports- Creating videos on Renderforest and Shotcut - Creating digital flyers & posters on Canva

Software deployment - Part of the team implementing Salesforce (Sales Cloud) & Saleforce Pardot (Marketing Automation) - Participating in the operational implementation of Pardot and its interconnection with other applications - Defining the business related needs and strategic challenges in an agile software development process - Being proactive in reporting incidents and putting forward new ideas - Working closely with different profiles : sales team, technical and business product owners, data architects...Marketing automation - Establishing the marketing automation strategy (Oracle Eloqua / Salesforce Pardot) - Implementing content based nurturing campaigns to boost the scoring & grading system - Planning & launching promotional campaigns on specific target audiences- Ensuring that our data management model is GDPR compliantCampaign Management & Analysis - Monitoring all campaign launches and asset creation across all product types & acquisition channels - Ensuring visibility to all participating parties ( product and project managers, sales team, communication ...) through : stand up meetings, weekly updates and a Chatter community on Sales Cloud - Monthly committee with all key players to asses the progress & ROI of various campaigns - Establishing live reports and dashboards to ensure that the set targets are on track and take action if it is not the case

Business Intelligence - Market analysis on the mid and upper market ( key indicators : ARPAC, ARPU, cross-sell, turnover...) - Implementing dashboards for effective decision making - Analyzing databases for a better understanding of the current stakes ( market opportunities, vigilance points) Operational marketing - Working with product managers to implement relevant marketing campaigns - Setting up a new process for better cooperation between the sales and marketing department - Developing content based nurturing campaigns Project management - Managing a lead generation project from start to finish - Leading meetings with the appropriate departments - Establishing a roadmap and dispatching tasks to the suitable division- Active participant in the analysis and designing the customer journey (for both clients and leads)

Customer marketing for our Payroll & HRM solutions - Increasing customer loyalty through various campaigns (Software updates / nurturing campaigns/training programs) - Developing scoring strategies to identify core target - Implementing marketing campaigns on Eloqua - Managing suppliers for asset creation (e-mailing / landing pages ...) Reporting and statistics - Keeping up with the latest legal aspects ( our payroll solutions need to be compliant for more customer loyalty ) - Regular statistics updates through Octave Oracle and Power Bi

Operational marketing tasks - Setting up and creating mailing campaigns (Dreamweaver and Mail performance)- Developing CRM skills (eudonet) - Managing phoning campaigns - Regularly updating website and creating web content - Conducting customer-satisfaction surveys and issuing reports and analysis - Creating and launching brochures/flyers for different events

Export division- Designing new POS material for the international market (Posters).- Participation for the rebranding of the Enliven product line (Mood boards / Research / Targeting and positioning).- Reports of Enliven's social media strategy (Monitoring social media presence and content for international and local pages). Design division - Further experience with photoshop (Posters and mood boards).- Experience with illustrator (Re-designing website).