Dr. Sandeep Vij is President, IIC-DAV University, Head of Consultancy Cell, DAV University and Associate Professor in Management at Department of Commerce & Business Management (CBM), DAV University, Jalandhar. He was earlier Associate Professor & Deputy Dean, Department of Management at Lovely Professional University and headed the domain of International Business, Retail and Strategy in the School of Business. He has more than 27 years of experience in academics, research and industry. After completing his doctorate in Marketing from Guru Nanak Dev University, Amritsar, he specialized in Strategic Management from Strategic Management Forum (SMF) based at Indian Institute of Management, Lucknow. He teaches Strategic Management and conducts workshops on Entrepreneurship & Business Plan, Business Analysis (Multivariate Data Analysis), Case Study Method and Business Simulation. He has attended FDPs at IIMB, MDI, IIFT, IIMC, IIMK, MDI and IIML under Management Teachers Program of SMF. He is a passionate researcher and has presented papers and case studies in reputed national and international conferences, has 45 research publications (including 11 in SCOPUS indexed journals and 9 in ABDC journals). His research is focused in the areas of Entrepreneurship, Family Business Management, Performance Management and Knowledge Management. He has handled advanced business simulation games like Marketplace, CESIM, GoVenture, and Smartsims. He is a consultant to many SMEs and Entrepreneurs in Punjab.