W. Christopher Hudson, Ed.D. Email & Phone Number

Oklahoma City, Ok, Us

Responsible for developing and deploying marketing blueprints that support strategic brand development, tactical growth, and priorities for Workforce Intelligence to positively impact student outcomes. Having priority for evolving a marketing portfolio relevant to employers, universities, government, non-profit, and workforce suppliers. Working through interfacing and collaboration with stakeholders from university communications and marketing teams, college academic teams, external agencies, and vendors to build awareness.

Serving for the Brand Management – D177 course. Research, address and approve program feedback tickets noting changes or repair requirements to course materials, resources, or technologies by other institutional systems. Moderate various course community information distribution points, including creation and maintenance of course knowledge base. Maintain regular quality assurance over all course materials, resources, and technologies. Review and address any inconsistencies noted in end-of-course surveys.

Serve as a subject matter expert to teach and mentor students as they engage in assigned courses. Vary instructional methods' type, length, and intensity based on specific student needs. Work on a team to support an assigned group of students and offer specialized instruction on challenging topics. Using technology, interact with students in both group and one-on-one settings. Provide expertise in assigned content areas and maintain current knowledge in the marketing field. Fosters student learning through innovative teaching practices by offering proactive support and outreach to assigned students. Collaborate with other professionals within the university to promote a positive, student-obsessed atmosphere. Courses:D077 / Concepts in Marketing, Sales and Customer ContactD098 / Digital MarketingD099 / Sales ManagementD176 / Content MarketingD177 / Brand Management

Serve as Program Mentor SME (Subject Matter Expert) on the task force to develop the Content Marketing – D176 course. The course is part of the Bachelor of Sciences in Business Administration with Marketing major program. The task force focuses on course design, strategy, learning components, taxonomy, assessment, and relevancy in alignment with the AMA Professional Certified Marketer program.

Duties focus on coaching and mentoring non-traditional students through inspiration and connection to resources for the development of successful building blocks in their educational journey. Focus centers on mentoring learners within the marketing degree programs, helping at-risk students overcome challenges, and connecting learners to career opportunities based on industry experience and current industry need or activity.

Oklahoma City, Oklahoma Area

Consultancy focuses on marketing (strategy and branding), educational marketing, organizational development, and leadership coaching. Hudson & Associates is an organizational solutions firm. The firm is also skilled in training and development, HR support for corporate and nonprofit organizations, presentation skills coaching and diversity + equity training.

Oklahoma City, Oklahoma Area

Instruct course(s) in the School of Mass Communication including Research Strategy & Skills.

Oklahoma City, Oklahoma Area

Instruct courses focused on business (marketing and management) to support the principles of Servant Leadership while aligned with life-long learning. Instruct both bachelor's and master's levels courses. Facilitation experience with online learning systems Moodle and Canvas.Courses:MKT/5113 - Marketing Management (MBA/MSM program)MGT/6463 - Diversity Focused Leadership (MBA/MSM program)MGT/5133 - Management of Organizational Behavior (MBA/MSM program)MGT/6443 - Leadership Theory (MBA/MSM program)BADM/3153 - International Business & Ethics (BS/B & BS/OL program)

Bethany, Ok

Responsible for developing, deploying and evaluating a cohesive brand identity and marketing plan to increase the awareness for SNU Professional and Graduate Studies, thereby, increasing and facilitating consistent growth in keeping with the SNU mission. Specifically to provide the vision, goals, strategies, tactics, and communications to align a PGS brand identity with university growth plans, to translate the brand strategy into tactical plans, positioning opportunities and go-to-market actions ensuring marketing efforts use the most effective methods and tools. Created an innovative Marketing Advisory Board to provide real world insight and external view ensuring plans were customer-centric.

Oklahoma City, Oklahoma Area

Instruct business courses (online + campus) in Entrepreneurship, Introduction to Business, and Principles of Marketing. Includes course design and text selection. Specifically directed toward students' interests in preparing their conceptual ideas for launch into successful business ventures. Specific facilitation experience with the online learning system Moodle for the development and facilitation of online and blended/hybrid course engagement.Courses:MGMT-2023 Introduction to EntrepreneurshipBUS-1013 Introduction to Business

Oklahoma City, Oklahoma Area

Responsible for facilities, operations and communications for two campus locations. Serving as the primary local contact for all outside vendors, which includes learning development sites, and administrative office space. Additionally, responsible for hiring, managing, and developing operations staffing for the Student Resources Centers. Also serving as ADA Campus Advisor, Diversity Champion,Campus Security Advisor, Ethics & Compliance Liaison, Veterans' Point of Contact, and Commencement Advisor.

Oklahoma City, Oklahoma Area

Facilitate courses focused on business (marketing and management) and humanities (critical thinking) to support the principles of life-long learning and student engagement.Courses:MGT/330 - Marketing Leading & Collaborating (undergraduate)MKT/571 - Marketing (MBA program) MKT/421 - Marketing (undergraduate)RES/110 - Introduction to Research & Information Utilization (undergraduate)HUM/114 - Critical Thinking & Creative Problem Solving (undergraduate)RES/320 - Foundations of Research (undergraduate)PHL/458 - Creative Minds & Critical Thinking (MBA program)

Phoenix, Arizona Area

Apollo Education Group Blended Learning prototype team. The institution’s prototype teams explored and tested new and improved services and products for university systems. Specifically, my team researched and evaluated three blended learning models for university use. I was responsible for planning, coordination, tracking and communication of the project plan and team collaboration sessions. I communicated regular updates to central administration through a SharePoint site deck update.

Oklahoma City, Oklahoma Area

Responsible for coaching students and faculty as the SME (Subject Matter Expert) on university synchronous and asynchronous systems. Served as the on-site liaison to ensure each learner or faculty member achieved success in his or her educational journey.

Oklahoma City, Oklahoma Area

Responsible for leading a team of six members including enrollment, finance, and academic counselors, in their respective student engagement roles. Create an environment conducive to influencing an improving overall group effectiveness without the benefit of direct supervisory authority.

Oklahoma City, Oklahoma Area

Responsible for encouraging and counseling potential and confirmed students on degree programs, and the facilitation and processing of necessary paperwork to accommodate admittance to the university.

Oklahoma City, Oklahoma Area

Built on-going relationships with Oklahoma City area businesses to facilitate the development of student prospects/leads for potential school admission. Used matrix measurement tools to track effectiveness, create and analyze reports.

Shawnee, Ok

Instruct upper division sales and sales management course. Included course design and integration of new ideas, approaches, or insights focused on systematic and methodical study process for students.Course: MKTG/3343 - Sales and Sales Management

Oklahoma City, Oklahoma Area

Managed a sales staff of ten. Responsible for the overall forecasting, tracking, reporting and development of sales. Negotiated large contracts, managed multiple projects/programs simultaneously and coordinated multiple special events targeted at income development. Developed, analyzed and created reporting for an annual revenue and expense budget for two departments. Hired and trained new sales team members.

Oklahoma

Igniting Ministry a national marketing, media and training campaign for the United Methodist Church. Responsibilities included facilitating stakeholder engagement and local community investment sessions. Managing program communications and projects associated with the national implementation. Served as the point-of-contact and resource for the state and regularly presented nationally as an on-site trainer.

Oklahoma City, Oklahoma Area

Served as the “conversation conduit” to ensure creative excellence from the production staff and facility. Provided a direct link between clients, account service and the creative/production teams. Ensure revenue and share goals were maintained and respected by account service teams during contract pricing and negotiations. Additionally, ensured development and implementation of production plans and trafficking content flow from the Account Executives to the creative/production staff was consistent with all stakeholder needs. Created action plans to safeguard production and delivery schedules.

Dallas/Fort Worth Area

Served as the major point of contact between the clients and engineering teams for life cycle management of three products. Guided products through inception, development, deployment, maintenance and exit of the marketplace. Products included: AdProof and Conference Connections. Life cycle management consisted of development of product plans, marketing strategies, financial and market share objectives along with action plans to ensure the products were fully implemented. This was attained through the building of resource teams capable of monitoring performance, analyzing and developing corrective actions, setting targets and pricing support and establishing sales objectives.Major Accomplishment – Co-creation and implementation of a New Hire Assessment program. The program evaluated the impact of newly hired employees from “outside” the traditional telephone operation environment.

Dallas/Fort Worth Area

Managed several local technology and service accounts relative to marketing and advertising to the Southwest regional marketing area.

Oklahoma City, Oklahoma Area

Primary focus was to directly manage an account service team of nine in two offices (Oklahoma City and St. Louis, MO). Staff maintained the Hardee’s Food Systems account including approximately 600 restaurants west of the Mississippi river. The account represented 52% of the total billing for the agency. Also provided directional supervision to a 15 member media staff. Additionally, was part of a national team of agency supervisors regularly consulted by Hardee’s national headquarters senior officers and executives on marketing strategies and tactics for re-directing and focusing how Hardee’s promoted products. The agency team included Sr. Account Executive, Account Executive, Account Coordinators and Administrative Assistants. Work consisted of direct consultation with local and regional client marketing representatives for idea creation, promotion development, advertising creative development, merchandising and media strategies and tactics. Responsible for billing, analysis, revenue forecasting, margin analysis, and budget tracking.Major accomplishment – The creation and implementation of a quarterly Performance Review process for my team. Previous to this process reviews were based on inconsistent data and procedures.

Oklahoma City, Oklahoma Area

Provided marketing expertise and counsel to restaurant operations in both corporate and franchisee environments. Acted as a liaison to the franchisee co-operative marketing groups and their advertising agencies in eight marketing co-ops. The co-operative markets spanned an area from Little Rock, AR to Alamogordo, NM and were comprised of over 300 restaurants. Managed all marketing functions including sales promotion, advertising, public relations, media strategies and tactics, research, media relations, and local restaurant merchandising. Also supervised the merchandising staff for the corporate owned restaurants, whose duties focused on point-of-purchase materials display. Major Accomplishment – The co-creation and implementation of a Regional Crisis Intervention Process/Team. The team was designed to control and manage potentially damaging restaurant level crises including health and safety issues and/or media relations issues. Our program was later rolled-out to the entire McDonald’s system as a template for establishing intervention teams throughout the nation.

Oklahoma City, Oklahoma Area

Managed four consumer services accounts: - Remington Park ~ thoroughbred racing facility, Oklahoma City - Thistledown Raceway ~ thoroughbred racing facility, Cleveland, OH - KOCO-TV, Channel 5 ~ Oklahoma City ABC affiliate- Founder’s Bank ~ third largest bank based in Oklahoma CityManaged direct client contact with executive management and the marketing staff on all four accounts. Responsible for gathering information and related materials to initiate and complete marketing and advertising projects. Ensured materials and information were distributed to the correct agency department or external vendor to fulfill the client’s need. Conducted billing analysis, forecasting and tracking with collection procedures. Ensured projects remained on a consistent timeline to meet agreed delivery schedules.

Oklahoma City, Oklahoma Area

Oklahoma City, Oklahoma Area

Stillwater, Ok

Oklahoma City, Oklahoma Area

Doctor Of Education (Ed.D.), Educational Leadership

Dissertation: A Narrative Inquiry of the Non-Financial Satisfaction of Holding an MBA

Master Of Business Administration (Mba)

Bachelor Of Arts (B.A.), Mass Communications/Marketing

Activities and Societies: Alpha Phi Alpha, Varsity Cheerleader, Chief Photography Editor - Campus Newspaper, Chapel Assistant.