Launched and scaled nationally a direct-to-consumer hybrid SaaS delivery service, creating a differentiated market presence with high-touch customer education and a strong brand engagement platform. Led business development, negotiating key contracts for market entry and driving rapid expansion in a highly competitive, regulated industry. Developed a proprietary e-commerce system integrating CRM, digital marketing, e-commerce, POS, and fleet management software. Executed comprehensive digital marketing strategies, including programmatic advertising, SEO, and content marketing, resulting in significant customer base and market share growth.

Led the strategic transformation of a consumer products company, scaling it to a $400M enterprise value by developing a “house of brands” strategy and driving rapid growth in a competitive market. Implemented a robust data-driven management system, optimizing financial planning, forecasting, and KPIs to enhance resource allocation, scalability, and profitability. Cultivated a high-performance leadership team, doubled the workforce to 250 employees while building a company culture centered on innovation, accountability, and community engagement.

Led the School in the delivery of innovative educational programs, infusing the curriculum with technology-based learning, outdoor leadership education, international study programs, work experiences, internships, and mentoring. Directed strategic planning, financial management, and stakeholder engagement driving growth and innovation across program, entrepreneurship, and economic development initiatives in California’s North Bay region. Drove strategic goals, optimized resources, facilitated data-driven decision-making, and fostered a culture of continuous improvement and excellence. Strategically led the growth of the Wine Business Institute into a global leader in wine business research and education.

Courses & Program Taught: Leading Sustainable Enterprises, Leadership and Execution, Entrepreneurship and Innovation, Business Strategy, Executive Leadership, Leadership & Communication, Health and Environmental Leadership, High Performance Management, Team Effectiveness and Team Building, Organizational Behavior & Principles of Management.

Strategic responsibility for the design and delivery of extended learning programs for 23 degree and certificate offerings across 6 Colleges, integrating academic leadership and business operations. Pioneered the integration of digital and online learning technologies, transforming the University’s educational delivery through the development of e-learning platforms, digital courseware, and web-based instructional tools. Led the design and development of hybrid and on-site executive and corporate education programs for over 75 organizations. Led business development efforts, by identifying market opportunities, negotiating complex agreements, and collaborating across teams to deliver customized solutions that drove significant growth.