Dmitry Ryabinin Email & Phone Number

Moscow, Ru

Moscow, Ru

Russia

Key Responsibilities:• Product Strategy&Leadership: Developed and executed comprehensive product strategy for social commerce platform. Led end-to-end management, ensuring seamless experiences for sellers, influencers, and consumers.• Team Leadership&Development: Built and managed cross-functional teams (product, marketing, business, agencies), fostering high performance. Led talent development and motivated teams to achieve business goals.• Growth&Revenue Optimization: Identified… Show more Key Responsibilities:• Product Strategy&Leadership: Developed and executed comprehensive product strategy for social commerce platform. Led end-to-end management, ensuring seamless experiences for sellers, influencers, and consumers.• Team Leadership&Development: Built and managed cross-functional teams (product, marketing, business, agencies), fostering high performance. Led talent development and motivated teams to achieve business goals.• Growth&Revenue Optimization: Identified growth opportunities, launched new products, and optimized traffic, sales, and user engagement. Presented business models to stakeholders and secured buy-in for new initiatives.• OKR&Performance Management: Defined and monitored OKRs and key metrics. Delivered detailed performance reports to the board and managed budgets for efficient resource allocation.• Crisis Management: Developed and implemented a crisis strategy post-Feb'22, ensuring business continuity.• Marketing&Brand Leadership: Directed marketing and PR campaigns, representing the company at industry conferences and media outlets, driving product visibility and brand growth.Key Achievements:• Launched Russia’s First Open Social Commerce Platform: Created a platform within AliExpress app, integrating monetization and loyalty programs, significantly increasing user engagement and GMV.• Full-Screen Visual Commerce: Launched an innovative visual commerce product, increasing engagement and conversion rates.• Record Growth in Livestreaming: Introduced new formats and gamification features, driving market-leading growth in live shopping, including a world-first immersive live shopping quest.• Smart TV & Online TV Integration: Expanded reach by integrating with online TV and preparing for Smart TV integration via a CPA model.• Cross-Functional Content Factory: Established a content factory, improving production efficiency as part of the social commerce strategy.Key Metrics:• 3x GMV• 1.7x AOV• 2.4x DAU• 2.2x Repurchase Show less

• Business & Product Strategy: Led the development and execution of a shopping vertical strategy, transforming VK media products into high-margin, scalable services. Focused on driving performance, increasing EBITDA, and integrating e-commerce solutions.• Product Development & Innovation: Launched innovative products, including AliGate, an automated content generation tool, and shopping kiosks. Focused on building performance-driven media solutions to increase engagement and revenue.•… Show more • Business & Product Strategy: Led the development and execution of a shopping vertical strategy, transforming VK media products into high-margin, scalable services. Focused on driving performance, increasing EBITDA, and integrating e-commerce solutions.• Product Development & Innovation: Launched innovative products, including AliGate, an automated content generation tool, and shopping kiosks. Focused on building performance-driven media solutions to increase engagement and revenue.• Revenue Optimization & Growth: Identified growth opportunities and implemented cross-functional sales strategies across media projects, improving profitability. Directly accountable for achieving all commercial KPIs and optimizing operational efficiencies.• Team Leadership: Managed a core team of 20 professionals, with functional oversight of up to 200 employees. Ensured effective cross-functional collaboration across product, marketing, and development teams to achieve business goals.• Transformation of Sales Models: Developed a performance-based sales model for media products, integrating solutions across all platforms. Successfully increased client acquisition and product monetization.Key Achievements:• 250% YoY Service Growth: Delivered significant YoY growth across all services, partnerships, and e-commerce verticals, tripling dollar revenue and scaling business operations.• Product Innovation & Launches: Spearheaded the launch of e-commerce products that integrated seamlessly into media channels, driving conversion and increasing monetization opportunities.• Business Transformation: Transformed VK's traditional media business into a performance-oriented model, introducing new, scalable services with measurable results.Industry Recognition: Featured in leading media outlets and recognized for outstanding strategic leadership. Named #1 in the Top-50 IT Business Development Directors by Kommersant for contributions to the growth and transformation of VK’s media products. Show less

• E-commerce Strategy & Product Development: Led the strategy and execution of e-commerce solutions for VK media products. Focused on transforming traditional media platforms into high-performing, revenue-generating services by integrating scalable e-commerce products.• Product Innovation & Monetization: Developed and launched new e-commerce tools, such as AliGate, an automated content generation system, and shopping kiosks, driving conversion and increasing sales. Led the creation of… Show more • E-commerce Strategy & Product Development: Led the strategy and execution of e-commerce solutions for VK media products. Focused on transforming traditional media platforms into high-performing, revenue-generating services by integrating scalable e-commerce products.• Product Innovation & Monetization: Developed and launched new e-commerce tools, such as AliGate, an automated content generation system, and shopping kiosks, driving conversion and increasing sales. Led the creation of performance-oriented media products with clear revenue objectives.• Revenue Growth & Commercial KPIs: Directly responsible for all commercial performance metrics, including growing EBITDA. Implemented cross-functional sales models to enhance product monetization, driving significant revenue growth through innovative e-commerce solutions.• Team Leadership & Cross-Functional Collaboration: Managed a team of 20 professionals, with functional leadership of up to 200 employees. Focused on fostering collaboration between product, marketing, and sales teams to align product development with business goals.• E-commerce Sales Transformation: Introduced a new sales model that integrated e-commerce performance solutions across all media projects. Optimized product offerings to increase client acquisition and revenue, supporting overall business expansion.Key Achievements:• 250% Year-on-Year Revenue Growth: Achieved 250% YoY growth across all services and partnerships, tripling dollar-based revenue through the successful development and scaling of e-commerce tools.• Product Innovation & Performance Optimization: Spearheaded the launch of multiple e-commerce products, including media kits tailored for performance-driven sales, leading to higher conversion rates and improved monetization.• Transformation of Media into E-commerce Platforms: Successfully transformed traditional VK media products into e-commerce platforms with measurable performance metrics and increased profitability. Show less

Key Responsibilities:• P&L and Budgeting: Managed profit and loss, optimizing financial performance for an independent cost center.• Team Leadership: Built and restructured teams, adapting to project needs with recruitment, team alignment, and leadership.• Goal Setting & KPI Management: Implemented OKRs and KPIs, ensuring consistent alignment with business and revenue goals.• E-commerce Strategy Development: Spearheaded the creation and growth of the shopping vertical, launching… Show more Key Responsibilities:• P&L and Budgeting: Managed profit and loss, optimizing financial performance for an independent cost center.• Team Leadership: Built and restructured teams, adapting to project needs with recruitment, team alignment, and leadership.• Goal Setting & KPI Management: Implemented OKRs and KPIs, ensuring consistent alignment with business and revenue goals.• E-commerce Strategy Development: Spearheaded the creation and growth of the shopping vertical, launching new product solutions to drive e-commerce revenue.• Partnership Development: Fostered strategic partnerships with IT market leaders and represented the company at CES, MWC, Computex.Key Achievements:• Unified Product Creation: Combined three platforms into a single hi-tech product that became one of the top IT media channels, securing a place among the top three most-cited in the industry.• E-commerce Revenue Growth: Grew e-commerce and listing fee revenue by 20%, achieving market-leading RPM and ARPU metrics.• New Revenue Streams: Designed and launched high-impact performance products, with one project reaching 900% ROI.• Automated Shopping Vertical: Created an e-commerce ecosystem with over 188,000 products, boosting conversion and sales.• Innovative Product Launches: Introduced key products such as credit services, branded zones, and automated product comparison tools.• Strategic Partnerships with Major Tech Brands: Secured integration with Huawei, Xiaomi, and Samsung, enhancing product reach and credibility.• Content Optimization: Led A/B testing for content performance, driving higher engagement and conversion rates.• Global Recognition: Partnered with leading global conferences such as CES, positioning the project at the forefront of innovation.Project recognized with Premia Runeta, Golden Website, and named Top Media of the Year.Named Expert of the Year (People Awards).Featured in Top Young Media Managers (Odgers Berndtson, RBK, Deloitte). Show less

• Content Project Leadership: Drove the development and growth of three major content projects across soft, mobile, and hi-tech verticals, enhancing user engagement and market share.• Financial Oversight: Managed P&L, ensuring financial targets were met and implemented motivational programs to boost team performance and productivity.• Strategic Partnerships: Launched and managed integration projects with offline partners, enhancing brand visibility and driving user acquisition through… Show more • Content Project Leadership: Drove the development and growth of three major content projects across soft, mobile, and hi-tech verticals, enhancing user engagement and market share.• Financial Oversight: Managed P&L, ensuring financial targets were met and implemented motivational programs to boost team performance and productivity.• Strategic Partnerships: Launched and managed integration projects with offline partners, enhancing brand visibility and driving user acquisition through innovative marketing strategies.Key Achievements:• Pioneering O2O Integration: Spearheaded Russia’s first online-to-offline (O2O) project by integrating expert awards with leading offline partners like MegaFon, MediaMarkt, and M.Video.• Utilized QR codes and In-Store TV to create a seamless user experience, driving foot traffic and online engagement.• Award Ceremony Innovation: Successfully organized and executed a high-profile awards ceremony, combining online platforms and a grand offline event, elevating brand recognition and fostering community engagement.• Live Streaming Initiatives: Launched proprietary online broadcasts with live translation capabilities, significantly expanding audience reach and enhancing interactive viewer engagement.Recognition:Honored with the MegaRelease of the Year award for exceptional product development and innovative integration strategies, demonstrating industry leadership in content monetization and user experience.This role involved cross-functional collaboration with marketing, sales, and technical teams to drive the success of projects and initiatives. My focus on analytics and performance metrics ensured continuous improvement and alignment with market trends. Show less

- Created and developed the Smaper messenger for ICQ (later acquired by Mail.ru and became the basis for the Mail.ru Agent);- Created and developed the international content project (Russian, English, Spanish).

Москва, Россия

- Formatted and developed the direction, controlled target metrics, sold media advertising.- Developed the product, implemented new service functions, developed control and integration with other products.