Expert in digital communications, media, marketing, and product management with a strong focus on sports, fitness, well-being, broadcasting, OTT, entertainment, web 3.0, and NFT. Over 15 years of experience in digital communications and development. Skilled in creating and managing robust teams for digital broadcasters, OTT services, or media. Participated as a digital/product/communications lead in several Tier-1 and Tier-2 sports events as an organizer, broadcaster, developer partner, and sponsor.
Phygital, Sport & Cybersport Competition
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External Consultant, Business Analyst, Product LeadPhygital, Sport & Cybersport Competition Jul 2022 - Present1. IT СonsultantAn external consultant as part of a team comprising former PwC, Accenture, and McKinsey members. Conducting interviews with stakeholders, business clients, and external experts. Market assessment for the development of sports technology platforms for organizing and conducting sports and esports events.2. Product Lead as a member of the development team.Responsible for backlog management and development for two services:1. Digital media platform https://gofuture.games/2. Commentator Information System (CIS). 3. Operational activity during the Games of The Future.CIS operators team management.Web-editorial team support.Venue result and broadcast management team cooperation.
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Cpo / Chief Product OfficerMatch Tv, National Sports Channel Aug 2018 - May 2021Москва, Москва, Россия• Matchtv.ru, sportbox.ru, MATCH! Mobile App, Smart TV media and OTT platform development.• Digital products department director. More than 40 people team management.• Product srategy and backlog management.• User Research and CustDev.• Unit Economy, Analytics and data driven decisions.• Product marketing communications.• PPV and subscription sales.• Distribution and partner network development.• Budgeting and KPI.• TV + digital communications and projects.• Video and broadcast platform management and development.Highlights:• PPV and subscription models launched.• Increased number of subscribers and paying users YoY.• Product and data driven approach implemented.• Web-site and mobile app were redesigned.
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Product Lead2018 Fifa World Cup Russia™ Local Organizing Committee Jun 2016 - Aug 2018Москва, Москва, Россия• Head of product welcome2018.com — web and mobile app. Services for Russian and guests fans (flight, railways and hotels booking, host city sights, fan guide). • Project team management (35 — 60 people).• Promotion and special projects creative and management (Partners: vk.com, ok.ru, yandex.ru, booking.com, copa90.com). • Host cities SMM and digital strategies supervision.• Implementation of integrated campaigns promoting the World Cup, 360°communications.• Participation and digital support of the key events of the Local Organizing Committee and FIFA.• Blog tours management for top foreign and Russian opinion leaders. • Co-projects management with Russian Premier League, Russian Football Union, Russian Federal agency for tourism.• Non-standard situations workgroup member during the World Cup period.Highlights:• Welcome2018.com services video: https://yadi.sk/i/hPjIDFphOSSaRQ• 10M MAU during 2018 FIFA World Cup Russia™.• Runet Awards 1st place winner in the "Health, entertainment and recreation" category -
Social Media Director // Special Projects DirectorRe:Evolution Jan 2016 - Jun 2016Москва, Москва, Россия• People management• Creative concepts, SMM strategy• Budgeting & KPI• Project team management • Digital strategy and tender presentations• Integrated promotional campaigns• Media relations for big, complex integrated campaigns• Analytics & reportingClients: MegaFon, Toyota, Ballantine`s.Best cases:• MegaFon and Russian National Hockey Team. Sponsor activation https://www.youtube.com/watch?v=su--BFyEvys&t=13s• MegaFon and Game of Thrones. MegaFon TV promo digital campaignhttps://www.youtube.com/watch?v=X1NYcJlgB2I
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Smm ProducerHungry Boys Aug 2013 - Dec 2015Moscow• Sports projects developing (pre sale/management)• Creative concepts, SMM strategy • Budgeting & KPI• Project team management • Digital strategy and tender presentations• Integrated promotional campaigns• Media relations for big, complex integrated campaigns• Analytics & reportingClients: Heineken, KFC, L`Oreal, Bavaria, Qiwi.
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Media DirectorRed Keds Feb 2013 - Aug 2013• Budgeting & KPI• Strategic planning • Multichannel, 360 promotional campaigns management • Bloggers/seeding/TGB/context/RTB/CPA/mobile/special projects/SEO• Team project management lead• Analytics and reporting -
Social Media Producer / Smm Group HeadRed Keds Aug 2011 - Feb 2013Moscow, Russian Federation• Client service• Applications production• Social media strategy• Community building• Conversation plans and copywritingClients: Honda, Infiniti, Panasonic, Havana Club, Axe, Amstel. -
Social Media ManagerFuture Media Group May 2011 - Aug 2011-Social Media accounts management-Community building-Football magazine online project development-Fight magazine online project development
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Social Media PromoterFreelance Feb 2009 - Feb 2011-Party online promotion for Solanka club (monday poker party), MIO cafe, Tancy cafe.-Moscow poker clubs promoter.
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Pr Manager/Art DirectorPunch&Judi Pub Jun 2010 - Aug 2010Moscow, Russian FederationPR manager/ART director.-Work with press-Work with musicians (terms and conditions, party announcement e.t.c.)-Print advertising-Internet promotion
Georgy Sukhorukov Education Details
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Russian State University For The HumanitiesPublic Relations/Image Management
Frequently Asked Questions about Georgy Sukhorukov
What company does Georgy Sukhorukov work for?
Georgy Sukhorukov works for Phygital, Sport & Cybersport Competition
What is Georgy Sukhorukov's role at the current company?
Georgy Sukhorukov's current role is External Consultant, IT business analyst.
What schools did Georgy Sukhorukov attend?
Georgy Sukhorukov attended Russian State University For The Humanities.
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