Georgy Sukhorukov

Georgy Sukhorukov Email and Phone Number

External Consultant, IT business analyst @
Georgy Sukhorukov's Location
Moscow, Moscow City, Russia, Russian Federation
About Georgy Sukhorukov

Expert in digital communications, media, marketing, and product management with a strong focus on sports, fitness, well-being, broadcasting, OTT, entertainment, web 3.0, and NFT. Over 15 years of experience in digital communications and development. Skilled in creating and managing robust teams for digital broadcasters, OTT services, or media. Participated as a digital/product/communications lead in several Tier-1 and Tier-2 sports events as an organizer, broadcaster, developer partner, and sponsor.

Georgy Sukhorukov's Current Company Details
Phygital, Sport & Cybersport competition

Phygital, Sport & Cybersport Competition

External Consultant, IT business analyst
Georgy Sukhorukov Work Experience Details
  • Phygital, Sport & Cybersport Competition
    External Consultant, Business Analyst, Product Lead
    Phygital, Sport & Cybersport Competition Jul 2022 - Present
    1. IT СonsultantAn external consultant as part of a team comprising former PwC, Accenture, and McKinsey members. Conducting interviews with stakeholders, business clients, and external experts. Market assessment for the development of sports technology platforms for organizing and conducting sports and esports events.2. Product Lead as a member of the development team.Responsible for backlog management and development for two services:1. Digital media platform https://gofuture.games/2. Commentator Information System (CIS). 3. Operational activity during the Games of The Future.CIS operators team management.Web-editorial team support.Venue result and broadcast management team cooperation.
  • Match Tv, National Sports Channel
    Cpo / Chief Product Officer
    Match Tv, National Sports Channel Aug 2018 - May 2021
    Москва, Москва, Россия
    • Matchtv.ru, sportbox.ru, MATCH! Mobile App, Smart TV media and OTT platform development.• Digital products department director. More than 40 people team management.• Product srategy and backlog management.• User Research and CustDev.• Unit Economy, Analytics and data driven decisions.• Product marketing communications.• PPV and subscription sales.• Distribution and partner network development.• Budgeting and KPI.• TV + digital communications and projects.• Video and broadcast platform management and development.Highlights:• PPV and subscription models launched.• Increased number of subscribers and paying users YoY.• Product and data driven approach implemented.• Web-site and mobile app were redesigned.
  • 2018 Fifa World Cup Russia™ Local Organizing Committee
    Product Lead
    2018 Fifa World Cup Russia™ Local Organizing Committee Jun 2016 - Aug 2018
    Москва, Москва, Россия
    • Head of product welcome2018.com — web and mobile app. Services for Russian and guests fans (flight, railways and hotels booking, host city sights, fan guide). • Project team management (35 — 60 people).• Promotion and special projects creative and management (Partners: vk.com, ok.ru, yandex.ru, booking.com, copa90.com). • Host cities SMM and digital strategies supervision.• Implementation of integrated campaigns promoting the World Cup, 360°communications.• Participation and digital support of the key events of the Local Organizing Committee and FIFA.• Blog tours management for top foreign and Russian opinion leaders. • Co-projects management with Russian Premier League, Russian Football Union, Russian Federal agency for tourism.• Non-standard situations workgroup member during the World Cup period.Highlights:• Welcome2018.com services video: https://yadi.sk/i/hPjIDFphOSSaRQ• 10M MAU during 2018 FIFA World Cup Russia™.• Runet Awards 1st place winner in the "Health, entertainment and recreation" category
  • Re:Evolution
    Social Media Director // Special Projects Director
    Re:Evolution Jan 2016 - Jun 2016
    Москва, Москва, Россия
    • People management• Creative concepts, SMM strategy• Budgeting & KPI• Project team management • Digital strategy and tender presentations• Integrated promotional campaigns• Media relations for big, complex integrated campaigns• Analytics & reportingClients: MegaFon, Toyota, Ballantine`s.Best cases:• MegaFon and Russian National Hockey Team. Sponsor activation https://www.youtube.com/watch?v=su--BFyEvys&t=13s• MegaFon and Game of Thrones. MegaFon TV promo digital campaignhttps://www.youtube.com/watch?v=X1NYcJlgB2I
  • Hungry Boys
    Smm Producer
    Hungry Boys Aug 2013 - Dec 2015
    Moscow
    • Sports projects developing (pre sale/management)• Creative concepts, SMM strategy • Budgeting & KPI• Project team management • Digital strategy and tender presentations• Integrated promotional campaigns• Media relations for big, complex integrated campaigns• Analytics & reportingClients: Heineken, KFC, L`Oreal, Bavaria, Qiwi.
  • Red Keds
    Media Director
    Red Keds Feb 2013 - Aug 2013
    • Budgeting & KPI• Strategic planning • Multichannel, 360 promotional campaigns management • Bloggers/seeding/TGB/context/RTB/CPA/mobile/special projects/SEO• Team project management lead• Analytics and reporting
  • Red Keds
    Social Media Producer / Smm Group Head
    Red Keds Aug 2011 - Feb 2013
    Moscow, Russian Federation
    • Client service• Applications production• Social media strategy• Community building• Conversation plans and copywritingClients: Honda, Infiniti, Panasonic, Havana Club, Axe, Amstel.
  • Future Media Group
    Social Media Manager
    Future Media Group May 2011 - Aug 2011
    -Social Media accounts management-Community building-Football magazine online project development-Fight magazine online project development
  • Freelance
    Social Media Promoter
    Freelance Feb 2009 - Feb 2011
    -Party online promotion for Solanka club (monday poker party), MIO cafe, Tancy cafe.-Moscow poker clubs promoter.
  • Punch&Judi Pub
    Pr Manager/Art Director
    Punch&Judi Pub Jun 2010 - Aug 2010
    Moscow, Russian Federation
    PR manager/ART director.-Work with press-Work with musicians (terms and conditions, party announcement e.t.c.)-Print advertising-Internet promotion

Georgy Sukhorukov Education Details

  • Russian State University For The Humanities
    Russian State University For The Humanities
    Public Relations/Image Management

Frequently Asked Questions about Georgy Sukhorukov

What company does Georgy Sukhorukov work for?

Georgy Sukhorukov works for Phygital, Sport & Cybersport Competition

What is Georgy Sukhorukov's role at the current company?

Georgy Sukhorukov's current role is External Consultant, IT business analyst.

What schools did Georgy Sukhorukov attend?

Georgy Sukhorukov attended Russian State University For The Humanities.

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