David Rzeznik Email & Phone Number

Miami, Florida, United States

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

Work with companies to create and implement marketing strategies. These strategies are centered on the core of the business and what services and products they offer. Helps to create a detailed marketing and business plan, determine the marketing message and identify the appropriate marketing mix to get the message out. As an organizational consultant.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

Eco Environment Solutions, LLC, is a firm specializing in the development and marketing of biodegradable products that respect the environment, contributing to a cleaner and healthier world.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

Responsible for the store performance. Assumed all pharmacy operation responsibilities. Developed and implemented a strategic plan for the pharmacy that supports the goals of the organization. Improved processes and productivity. Analyzed market trends

Venezuela

• Specialized company dedicated to the creation of corporate events, product launches, BTL activities, special events, and tailor-made activities.
• Responsible for day-to-day business operations including: financial management, creative department, production scheduling and delivery quality control.
• Managed broad portfolio of customers and simultaneous projects. Customer list includes: Wyeth, Sodexo, Royal & Sun Alliance insurance, Unilever, Honda and Avon.
• Executed all types of events, ranging from small trade show booths to 2000 person events. Events focused on building corporate image, product launches, concerts and demand generation.
• Developed strategic alliance with Burson Marsteller as exclusive events provider.
• Sold sponsorship opportunities as exclusive representative for Emporio Group (largest concert promoter in Venezuela).Selected accomplishments:  Product launches: Advil Liquid Caps, Centrum Silver, Dove Shampoo, Avon.

Venezuela

• Group Marketing Manager – Adult and Family Products: Corn Flakes, Müsli, All Bran, Sachets (65% of revenue) 2004 – 2006* Group Marketing Manager – Kids Products: Frosted Flakes, Froot Loops, Corn Pops, Choco Krispis.
• Full P&L responsibility for categories managed.
• Managed two brand managers.
• Analyzed market trends through research indicators by combining qualitative and quantitative studies. Managed relationship with data providers for the company.
• Directed product life cycle from design concept to prototype testing through mass production considerations.
• Designed marketing strategies for each brand in the category: product design, portfolio management, communication, promotional activities, pricing and distribution channel management.

Venezuela

• Brand Manager Culinary Products: Soups, Seasonings, Disney's Products, Mashed Potatoes, Pasta (40% revenue) 1998-1999
• Designed marketing strategies for each brand in the group: developed advertising and promotional campaigns, managed pricing and distribution channels, and responsible for product design
• Rationalized product portfolio by reducing the number of products and focusing on high return products; reached optimization and increased in profitability.
• Full P&L responsibility for categories managed.
• Analyzed market trends through research indicators.
• Managed motivational contest for sales force to improve penetration and distribution objectives.Selected accomplishments:  Renovated Maggi image in Venezuela.  Responsible for the Culinary product sales record. .

Post Graduate Diploma, Managerial Development

Graduate, Organization Development

Graduate, Marketing Management

Graduate, Business And Administration

Activities and Societies: AJE: Asociacion de Jovenes Empresarios