ShipperHQ, a product of the WebShopApps team, gives eCommerce retailers the tools they need to manage the shipping rates and options they offer to their customers. Whether your needs are simple or complex, ShipperHQ follows your real-world business rules around how you actually fulfill your products and makes sure that every customer sees exactly what you want them to see.My role has been to oversee the growth of both the ShipperHQ product and the team behind it including: - Developing and maintaining strategic partnerships with logistics providers, web development agencies, eCommerce platforms, and others - Building a Support team to stand behind the product and putting in place tools, processes, structure, and leaders focused on a consistently excellent customer experience - Building a Marketing team to encourage growth via a variety of channels including traditional marketing, events, and working with our partners to undertake successful co-marketing activities - Building a Sales team to accurately present and promote the product to potential customers of all sizes and identifying and implementing tools and processes behind that team to ensure consistency and effectiveness - With the rest of the management team, identifying and instilling a shared culture, focus, and set of goals in the team and in the product

Responsible for coordinating all marketing including events, social media, promotions, and more. Built a variety of existing and new strategic partnerships with shipping carriers, 3PLs, Web Design Agencies and others. Also oversaw various aspects of development of ShipperHQ, WebShopApps' SaaS-based shipping rate management platform, including acting as product owner for a number of features.

Oversaw all marketing activities online and offline; coordinated design and development of multiple online properties; as a part of the administrative team worked to ensure consistency in customer service, public relations, and brand image company wide; managed and maintained all IT infrastructure; developed IT-based solutions for inventory control and purchase/sale order fulfillment; increased efficiency through use of cost-effective IT wherever necessary; developed custom PHP, Unix Shell, and Windows batch scripts for inventory synchronization across platforms.

Managed small business network, web server, and cloud services consisting of around 20 machines and servers. Oversaw and developed two online properties plus social network profiles. Oversaw online and offline marketing design. Develop company-wide inventory management intranet site leading to a significant increase in employee effectiveness, efficiency, and customer satisfaction.

Oversaw a complete refresh and upgrade of the company's retail website. Moved the site from an internet backwater with infrequent customers to a consistently performing ecommerce engine resulting in 1000% growth in the first 2 years. Implemented analytical tracking and improved both click through and conversion rates. Began PPC advertisements and built link referrals.

Provided website development, marketing, and design consultation particularly to small businesses.

Used a variety of tools including MS SQL 2k database server, ROS 2000 reservation operating system to overhaul reporting for front-office registrations, dining, group reservations, and other areas of the organization managing over 40,000 individual visitors annually.Also oversaw a redesign and release of a new website resulting in a 400% increase in website visitors over 1 year and an increase from 10% of reservations resulting from website first-touches to 30% during a significant growth period for the organization.