Ds Lee Email & Phone Number

Songpa-Gu, Seoul

Develop new business and create new process

Seocho-Gu, Seoul, Korea

Main Responsibilities:1. Establish a Startup firm about a bi-direction Electric Vechicle(EV) charging Platform based on AI(Artificial 2. Intelligent)-IoT(Internet of Things) Technology3. Build up team (5 people : C-Level) and make a business strategy 4. Develop new product and service on EV charging/discharging and payment system 5. Implement business development with relavant industries6. Shared-service such as Socar and greencar, ESS(Energy Storage System), V2G(Vechicle to Grid)Achievements1. Have one of top prize in startup competition - Brone award in 2018 KAIST Start-up Competition(Sep) and attend 2019 CES in LV(Jan 19) - Top 10 in UN Citypreneurs Start-up Competiton:Urban Innovation challenge(Dev) - Korea repretetiives in Australia Startupbootcamp(Nov) 2. Develop new business model and channel on B2B/B2C

Gangnam-Gu, Seoul, Korea

Main Responsibilities:1. Make a sustainable business strategy on Internet of Things (IoT) & Artificial Intelligence(AI)2. Set up the organization (5 people : Product 1, Marketing 1, on-line sales 1, B2B sales 2)3. Develop new business opportunity to expand B2B/B2C channels (pipeline management)4. Develop PRM(Product Road Map), Solution and Service, marketing communication 5. Implement business development with relavant industiesAchievements1. Make a business stragety in 2018 - “Leading IoT Energy Solution Company” - Develop product road map & service in 2018 and implement key initiatives - Start “Smart Life Partner with HK networks” National-wide Campaign in 2018 (Feb ~)2. Implement NPI(New Product Introduction) on iBaby(17.Dec) & JBL Music Lighting(Feb) 3. Develop new channel on B2B/B2C

Seoul

Main Responsibilities: 1. Make a sustainable business strategy & support regional office in Asia & Oceania 2. Develop new business opportunity to expand B2B/B2C channels (pipeline management) 3. Develop the optimized PRM(Product Road Map) with relevant & insightful knowledge about technology & market trends and Lead NPI(New Product Indroduction) on new concept TVs (OLED TV, Ultra HD, Audio and so on) included in overall strategic marketing process 4. Collaborate closely with Asia region subsidiaries & related departments such as R&D, factories and SCM 5. Manage Asia region based on P&L & strategic KPI (Key Performance Index) vs. Target such P&L, Model Mix & a PipelineAchievements: 1. Build up the joint LED TV factory to have cost competiveness with Buffterfly Corp in Bangadesh - Bufferfly Corp decide to invest $6 Mil to build up new LED TV factory(2016.4Q~2017.Feb) - Design the supply chain process & set up the Quality control system(300,000 units per Year) - We’re expected to be around $20 Mil of revenue on LED TV (the revenue in 2016 is $6 Mil) 2. Make a national-wide Smart TV Leadership compaign as brand ambassor in 3 countries - Contract National Crecket Team Captain and develop the Crecket Game Smart TV Apps. - TVC, Social Network, retailer web site, In-Store Display Package and promotional campagins 3. Expand the brnad shop(7 shops, $0.4Mil.) to increase sales coverage in Myanmar & Cambodia 4. Improve the market position of Ultra HD TV from M/S 23% to 35% in Thailand - Develop affordable Ultra HD TV(Series 6, 65/55/49/43”) to be up-selling with killing features. - Design the pre-planning promotion with chain retailers (Powerbuy, Homepro, The Mall) 5. Achieve M/S No.1 over $2,000 & above TV market segment through promotional campaigns on OLED TV Challenge with major retailers (Harvey, Best Denki) in Singapore (2016)

Auckland, New Zealand

Main Responsibilities: - Impletmented BOP(Business/Operation/Planning) and S&OP to improve business visibility/decision-making process  - Managed & restructured NZ organization to implement Risk Management - Led the redundancy program to optimize organization efficiency - Planned Marketing & Sponsorship on ICC(International Champions Cup) Clicket World-Cup (Host : New Zealand in Feb 2015) Achievements: - Set up & led weekly/monthly S&OP (Sales & Operation Planning) Process - Planned various campaigns with related departments(HQ & agency) such as TVC, promotional items(Ticket and so on), Anthem Kids program(Lead 11), National Trophy Tour, etc.

Auckland, New Zealand

Main Responsibilities - Met and exceeded annual and quarterly Business Plan, Inventory and profit targets.  - Developed Sales & Marketing Strategies. Responsible for launching of strategic products such as OLED TV, Ultra HD TV, Smart Audio System, Monitors, etc. - Created new business: expanded B2C & B2B Channel coverage to increase business opportunities (over 30% business) - Planned and Managed PRM (Product Road Map) - Managed P&L through improving Business & Product Portfolio - Developed Price Strategy; Led Sales Program through market analysis - Planned Yearly Marketing Budget based on product life cycle & marketing calendar - Led B2C/B2B Business Team (18 persons)Achievements - Expanded HE annual sales revenue (over $60mil in 2014, +45% vs. 2012) - Achieved 38% growth of HE business in 2013 (TV +38%, AV +62%, B2B 1000%, etc) - Achieved double growth M/S & No.2 in 2014 LCD TV Market; mproved M/S from 10.3% (2012) to 19.0% ( Jan-Jun 2014) - Achieved No.1 M/S on Ultra HD TV(38%) from Jan 2013 to Jun 2014 - Expanded retailer channel(B2C) coverage from 52% to 95% - Reduced the 50% of the leadtime through streamline NPI process for strategic product such as OLED TV, Ultra HD 4K TV, Hibrid TV, Smart Audio System, etc. - Created B2B business oppertinity such as Hotel TV, Video Wall, Signage Monitor, etc. ($0.2M in 2012 to over $4M in 2013)  - Achieved Profit turnaround & implemented profit management for sustainable growth  - Developed bundle/promo offers (Achieved double M/S (16% to 28% M/S) in June throughtout Bonus Microsoft XBOX game console with big screen Smart TV) - Developed, implemented & managed Go To Market programs in conjunction on with Retail Channels - Managed in-store display development project with major retails store (Renovated 41 stores) - Extensively dealt & negotiated with TV, Audio, IT & B2B customers

Sydney, Australia

Main Responsibilities; - Met and exceeded annual and quarterly Business Plan, Inventory and profit targets. BP target for consolidated portfolios is over $140 million  - Developing marketing strategies, channel structures and competitive positioning for product lines - Planned and Managed PRM (Product Road Map) - Managed P&L through improving Business & Product Portfolio - Led comtents development projects team of Smart TV  - Preparation of marketing mediums – POS, catalogue, website, press release - Working closely with channel managers, marketing communications and overseas factories to build competitive advantageAchievements; - Achieved market share of 28% in 2011 (Increased 7%p vs. 21% in 2010) through effective product sourcing, competitive pricing & continuous negotiation - Achieved No.1 position in 50 inch segment in June by creating demand triggerting price amid the markdown of 50 inch TV price during key sales period. - Developed 50/60 inch killer models to take 3D TV market, in which contributed to sales & market share increases (3D plasma TV M/S : 14% to 25% in 2011) - Planned & Developed contents providers with HQ R&D (Bigbond, Foxtel, etc) in which contributed to sales increases of Smart TV

Seoul, Korea

Main Responsibilities: - Supported sales & marketing for Asia & Oceania region  - Developed PRM (Product Road Map) & Supported localized NPI (New Product Introduction) - Managed strartgic KPI (Key Performance Index) vs. Target such as profit, sales, proudcut Mix and inventory for each country - Coordinated the communication between each subsidiary & related departments such as factories, R&D and serviceAchievements: - By leading the NPI of first 3D Plasma TV in Austrailia(developed POS material, brochures, website, in-store display stand and etc), we achieved 3% growth of sales & the market share of 21.5% (2010) - Conducted Time Machine TV promotional campaigns based on findings of strong needs for pre-recording for World Cup in New Zealand (2010, Achieved 116% growth of sales) - Led Pan-Asia Project in 5 conturies (Thailand, Malaysia, Indonesia, Singapore & Philippine, 08/09); Achieved 35% growth of sales in the country for 2 years by devising advertising strategy for “Narrow Bezel TV” by highlighting its frameless edges & developing new channels - Developed & designed Implemenated global in-store display guideline for Plasma 3D TV (2010)

Seoul, Korea

Main Responsibilities: - Supported sales & post-service for Europe & Asia region - Implemented global projects to improve operation effeiciency & cost innovationAchievements: - Led Pan Europe Projects on Centralized Call Centre (2006, Amsteldam) -> Outsourced & Centralized 14 sites(21 countries) call centre to 2 sites in Spain & Poland to improve operation effiency & cost innovation. -> Desiged the consolidated IT system of call centre based on process innovation -> Won “Cost & Process innovation” Award(2006) - By implementing the service part for CAC(Commercial Air Condition) business development in Pan Europe region, we LG was able to build CAC business opportunity.(2007, UK, France, Spain, Italian & Germeny).

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies

Strategy & Marketing

Bachelor'S Degree, Eletronics

Activities and Societies: Inha orchestra, Sangmon school reunion, Optical Lab

High School