Danielle Sanderson, Cdmp Email & Phone Number

Cheyenne, Wyoming, United States

- Create quarterly data reports to monitor website and social media content performance, providing actionable insights and recommendations for continuous improvement and future growth.- Develop and implement a 30-page brand guideline document company-wide with impact across all internal and external marketing channels to ensure consistency in messaging and visual identity.- Design high-quality marketing graphics and content for digital tools, campaigns, social media posts, and the website, utilizing industry-standard software, such as Adobe Illustrator, InDesign, and Canva.- Design and implement interactive resource materials utilizing Flipsnack to include onboarding welcome guides, new hire materials, and Statements of Qualification (SOQ) in collaboration with Human Resources and Senior Product Managers. - Create a competitor analysis matrix and conduct research on 15+ companies in the biodiversity industry to identify market trends, strengths, and weaknesses, providing actionable insights to the research and business development teams.- Develop a customized brand package and cohesive marketing materials aligned with brand guidelines, including infographics, landing pages, and product logos, driving awareness and adoption of new digital tools.- Lead and implement the structure and requirements of a comprehensive project management tracker system (Microsoft Lists) to streamline task workflows, enhance project visibility, and improve team collaboration across tasks.- Partner with cross-functional teams to develop department action plans that support the global business development and marketing strategy, ensuring goals, objectives, the DACI matrix, and timelines are aligned.- Monitor industry trends and competitor websites to identify opportunities for website enhancement and digital marketing strategies.- Manage and maintain company website imagery, widgets, and content, ensuring relevance, adherence to brand guidelines, and alignment with industry trends.

Greenville, South Carolina, United States

- Managed the intranet and acted as a SME on the platform's best practices, including document categorization and governance, platform analytics, and implementation of the content calendar, resulting in 89% of users actively engaging with the platform in 2023.- Collaborated with Executives to define KPIs and performance benchmarks, aligning content strategy efforts with business objectives, and consistently providing analytics reports that facilitated strategic planning and campaign refinement.- Pitched and led the implementation of a "swag-free" charity initiative for industry conferences in 2023, eliminating single-use swag items and redirecting funds to support three charities.- Oversaw and managed the global marketing budget, ensuring that all marketing initiatives remained within scope, vendor budget was adhered to, and spending aligned with company's financial goals.- Collaborated with stakeholders to define the project scope, objectives, and success criteria, ensuring clear communication, alignment, and updates throughout the project lifecycle.- Monitored project progress and identified potential risks and issues, proactively implementing mitigation strategies to ensure timely and successful project completion.- Managed project documentation and maintained accurate records in monday.com, including project plans, requirements, meeting minutes, and change requests, to ensure transparency and accountability.- Evaluated project outcomes and conducted post-project reviews, sharing findings with stakeholders, identifying lessons learned, and implementing process improvements for future projects.- Partnered with the Security and Compliance team to write, edit, and finalize company policies/procedures (e.g. Disaster Recovery Plan, onboard/offboard procedures, Telework Policy) for SOC/SOC 2 Audit compliance.

Greenville, South Carolina, United States

- Led the successful planning and deployment of go-to-market (GTM) campaigns by developing impactful marketing collateral, including landing pages, video content, and communication strategies, resulting in a demo response rate of 180% within the first launch quarter.- Crafted engaging and informative product narratives that resonated with target audiences, resulting in a 35% increase in email campaign opens and a 60% improvement in social media engagement.- Created targeted email campaigns using Salesforce Pardot automation features, segmenting the audience based on demographics and industry, resulting in higher client conversion rates and average campaign open rate of 45%.- Introduced Google Ads across business units in partnership with marketing agency, resulting in a 75% increase in paid traffic users, 305% increase in client contracts, and $350K in revenue in the first 18 months.- Led the implementation of an intranet, including vendor selection, contract negotiation, and launching communication campaigns to promote rollout, resulting in 96% user adoption within the first 6 months.- Coordinated the production of press releases, articles, and web content between SMEs and content writers to ensure messaging was clear, engaging, and aligned with current industry trends and news, culminating in an 80% decrease in bounce rate.- Managed a global content calendar, consistently executing high-quality, relevant, and timely posts that resonated with target audiences, resulting in a 50% boost in followers and a 60% increase in social media engagement.- Orchestrated and executed end-to-end social media management, overseeing content creation, scheduling, and engagement across internal and external platforms, resulting in a 50% growth in social media followers and a 96% user adoption on internal platforms.

Greenville, South Carolina, United States

- Assisted with a global Salesforce CRM rollout and acted as admin by communicating upcoming changes, best practices, and Salesforce capabilities to automate and consolidate current tasks.- Collaborated with cross-functional leaders to minimize manual production tracking and build customized client update reports, resulting in a 10% increase in team productivity and efficiency.- Performed Salesforce admin responsibilities, including account setup, new user creation, permission assignments, contract/price book creation, and user offboarding.

Greenville, South Carolina, United States

- Managed the production and delivery of Freddie Mac (FMAC) Asset Summary Reports (ASR) and Limited Scope deals for the purpose of loan securitization.- Established an ASR Training Guide that adhered to FMAC's standards and detailed client communication requirements, resulting in expedited user onboarding and increased deal capacity.

Greenville, South Carolina, United States

- Oversaw department production by generating research for flood reports, monitoring monthlyflood zone updates, promptly communicating zone changes, reconciling invoices, andsuccessfully maintaining customer relationships.- Developed and organized the visual brand for the flood report deliverable through anunderstanding of client needs, resulting in improved readability, client referrals, and an increasein production.- Maintained an accuracy rate of over 95% when preparing flood, compliance, and seismic reportsin a high-volume environment

Greenville, South Carolina

• General office responsibilities including answering the phone; scheduling clients; maintaining multiple attorneys’ calendars; taking and processing payments; creating new client files; entering time, costs, and fees into billing system; ordering supplies; making copies; sending faxes; filing invoices and client information• Draft legal documents such as Wills; Trusts; Powers of Attorney; Memorandums; Deeds; Stock Certificates; Affidavits; Operating Agreements; Amendments and Restatements; Minute Books• Prepare, edit, and proofread legal documents, including correspondence, to ensure grammar, and proper formatting requirements are being met • Create and maintain various log systems to track and monitor progress regarding client work, outgoing documents, and documents awaiting client pickup• Utilize programs such as Microsoft Office (Outlook, Excel, Word), NitroPro, Tabs, and Stamps to perform legal and administrative tasks• Perform legal research to ensure state and federal statutes are being dutifully followed

Greenville, South Carolina

• Used discretion and confidentiality when handling customers’ personal information (Social Security Number, home address, annual income) when building store credit by opening credit cards• Monitored progress in an online database relating to customer orders (online and in-store) by utilizing electronic devices in order to efficiently serve the customers’ needs• Seamlessly operated register, handled sales transactions, and positively interacted with customers to provide the highest level of customer service• Followed store procedures to confirm that register amounts and monetary amounts were equal• Multitasked by assisting customers with questions regarding products both in the store and online to guarantee all inquiries were satisfied• Trained new employees in register operations, placing online orders, and monitoring customer activity to ensure an elevated level of loss prevention

Delray Beach, Fl

• Managed assigned group of 20+ students during aftercare activities while supervising other various age groups (kindergarten through fifth grade)• Trained new employees regarding the rules and procedures to ensure complete safety for students and staff• Wrote content for and edited annual newsletter for entire aftercare program to ensure accuracy and professionalism• Taught weekly E-Book club to encourage students to think critically and make connections within the text

Bachelor Of Arts (B.A.), English

Activities and Societies: English club, Psychology ClubEnglish Major and Communication Studies Minor

Aba-Approved Associates Degree, Paralegal Studies, 4.0 Gpa

Activities and Societies: Phi Theta Kappa, Greenville Technical College Paralegal Association, President's List, Dean's List