Dennis Santiago

Dennis Santiago Email and Phone Number

Marketing Director at AristaMD @ AristaMD
Dennis Santiago's Location
Long Beach, California, United States, United States
Dennis Santiago's Contact Details

Dennis Santiago work email

Dennis Santiago personal email

n/a
About Dennis Santiago

👋 Hi, my name is Dennis! I am an experienced marketing professional driving customer acquisition and retention growth strategies. Over the years, I've had the privilege of working with cross-functional teams in matrix-organizations, leading impactful marketing campaigns and promoting Value-Based Care initiatives for Optum, UnitedHealth Group, City of Hope and WelbeHealth. My expertise spans across the entire marketing spectrum, from B2B and B2C strategies, lead generation and content development to campaign execution and key performance indicator (KPIs) analysis.My greatest passion in marketing is to drive measurable growth with data-driven solutions, making a positive impact on both consumers and businesses. I thrive on exploring innovate solutions, simplifying the customer journey and reaching campaign goals.I am currently seeking a new opportunity in marketing management to leverage my skills, experience and passion in an organization that values excellence, diversity and ambition. I look forward to connect with fellow marketing professionals, industry leaders, and anyone who shares a passion for marketing excellence.

Dennis Santiago's Current Company Details
AristaMD

Aristamd

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Marketing Director at AristaMD
Dennis Santiago Work Experience Details
  • Aristamd
    Marketing Director
    Aristamd Jul 2024 - Present
    San Diego, California, Us
  • 79 Development | Digital Growth Partners
    Marketing Strategist
    79 Development | Digital Growth Partners Aug 2023 - Jun 2024
    Peterborough, On, Ca
    • Conducted market research, identifying potential clients, industry trends and competition.• Cultivated relationships, expanding networks for enhanced business opportunities.• Drove sales efforts, resulting in revenue growth through new ventures and markets.• Collaborated cross-functionally to achieve business objectives, implementing marketing campaigns and strategy.
  • Welbehealth
    Growth Marketing Manager
    Welbehealth Jun 2021 - Aug 2023
    Menlo Park, California, Us
    • Developed digital marketing strategy, optimizing SEM, PPC, and social media.• Executed multi-channel campaigns, increasing conversions of top-of-funnel prospects.• Supported marketing material development and review such as digital assets, sales enablement (broker and provider collateral) all in accordance with compliance approval.• Established partnerships, gathering testimonies and case studies for marketing.• Developed comprehensive lifecycle marketing strategies to engage customers at every stage of their journey, from initial awareness to post-purchase loyalty and advocacy. • Launched website and landing pages, boosting lead generation and streamlining workflows.• Segmented audience and delivered automated drip campaigns to increase awareness and conversion.• Measured KPIs and optimized growth campaigns, leveraging data from analytics platforms (Salesforce, Google Analytics, Google Ads, Tableau and Marketing Cloud).
  • City Of Hope
    Product Marketing Manager
    City Of Hope Jan 2020 - Jun 2021
    Duarte, Ca, Us
    • Developed go-to-market strategies, defining unique selling points and value propositions.• Coordinated cross-functional teams to execute product adoption campaigns.• Supported sales with collateral and training, leveraging data for optimization.• Monitored KPIs, iteratively optimizing marketing through A/B testing.• Utilized CRM (Salesforce), Marketing Automation Software (HubSpot) and CMS (WordPress) platforms for effective lead generation and campaign reporting.• Executed marketing campaigns while partnering with employee benefits teams to raise product awareness among employees and plan members.
  • Unitedhealth Group
    Regional Marketing Manager
    Unitedhealth Group Jan 2018 - Jan 2020
    Us
    • Developed comprehensive lifecycle marketing strategies to engage customers at every stage of their journey, from initial awareness to post-purchase loyalty and advocacy. • Implemented strategic campaigns across traditional and digital platforms targeting licensed brokers and qualified medicare beneficiaries.• Managed and facilitated preparation of open enrollment (OE) packets (Kits) and marketing materials in accordance with CMS guidelines.• Developed open enrollment, Medicare 101 presentations for licensed brokers, independent agents and territory managers supporting qualified medicare beneficiaries.• Orchestrated automated digital campaigns, nurturing targeted audiences during AEP and SEP enrollment periods.• Developed agent recruitment strategy, empowering new and experienced agent seeking opportunity in medicare advantage.• Defined KPIs, measuring campaign success and supporting territory managers and brokers.• Managing and optimizing campaign performance with Salesforce CRM automation tools and reports.

Dennis Santiago Skills

Integrated Marketing Project Management Direct Marketing Digital Marketing Marketing Strategy Strategic Planning Budgeting Marketing Search Engine Optimization Content Marketing Web Analytics Customer Engagement Management Public Speaking Team Building Organization Skills Relationship Building Social Analytics Native Advertising

Dennis Santiago Education Details

  • Moody Bible Institute
    Moody Bible Institute
    Theology/Theological Studies

Frequently Asked Questions about Dennis Santiago

What company does Dennis Santiago work for?

Dennis Santiago works for Aristamd

What is Dennis Santiago's role at the current company?

Dennis Santiago's current role is Marketing Director at AristaMD.

What is Dennis Santiago's email address?

Dennis Santiago's email address is de****@****lth.com

What schools did Dennis Santiago attend?

Dennis Santiago attended Moody Bible Institute.

What skills is Dennis Santiago known for?

Dennis Santiago has skills like Integrated Marketing, Project Management, Direct Marketing, Digital Marketing, Marketing Strategy, Strategic Planning, Budgeting, Marketing, Search Engine Optimization, Content Marketing, Web Analytics, Customer Engagement.

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