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Daan Versteeg is a Director Research at DPG Media Nederland. He possess expertise in strategy, market research, marketing strategy, business strategy, digital strategy and 50 more skills. He is proficient in Spanish, French, German and English. Colleagues describe him as "Working with Daan at Scoupy has truly been a great pleasure. As a result of his strong commercial and analytical skills, Scoupy has made big leaps in becoming a fully data-driven company. From developing advanced solutions for marketing intelligence to developing high-tech data propositions; Daan made a big impact on the company. Besides his excellent commercial and analytical skills, Daan also excelled in managing a diverse team consisting of researchers, data scientists, sales managers and campaign managers. He did not just do that by sharing a vision, but he that by creating a shared vision among the whole team. Daan was able to switch rapidly between all stakeholders, from understanding complex models/algorithms to solving commercial issues. Last but not least, I want to mention Daan’s excellent people skills. He knows how to empower his staff by giving them the right tools and remove obstacles on their way. Also, I really appreciated his coaching skills, which made me stronger in various aspects. " and "A result orientated business leader with a refreshing approach to Data Driven marketing. I had the pleasure of working with Daan when he joined as MD to our Data business. I witnessed Daan overcome several business critical and team challenges. His positive, solution based attitude immediately stood out. Daan is particularly impressive at strategic thinking and setting a direction for the business. He is a visionary and I particularly enjoyed our discussions about how to innovate, differentiate and disrupt in all areas of the business. "
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Director ResearchDpg Media NederlandAmsterdam, Nh, Nl -
VoorzitterData & Insights Network Jan 2023 - PresentAmsterdam, Noord-Holland, Nederland -
Country ManagerIpsos Feb 2020 - PresentAmsterdam Area, Netherlands -
FounderVerschilmakers Sep 2019 - PresentHilversum -
Managing Director Dan DnaDentsu Aegis Network Netherlands Sep 2018 - Sep 2019Amsterdam Area, Netherlands* About: DNA is Dentsu’s data hub, and groups a diverse team of 25 highly specialized data-driven, digital marketing and media experts who help clients mature their in-house data capabilities. * Responsibilities: overall leadership and management of DNA people and P&L* Key contributions: redesigned media data strategy & product roadmap, restructured upsell & cross-selling, hired 7 staff
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Director Data & Strategy (Mt)Scoupy Bv Feb 2017 - Sep 2018Hoofddorp* About: Scoupy is the leading NL B2C mobile cashback app (1.9mio users). With its platform Scoupy enables data driven digital marketing (branding, activation and insights generation) for FMCG brands & retailers. Scoupy was acquired by Sanoma in June 2018. * Responsibilities: full ownership of data and analytics business strategy, data operations & productization roadmap. Heading a team of 10 and responsible for the data P&L (including Sanoma's research boutique hettestpanel.nl)* Key contributions: established marketing intelligence framework, created data business model, managed overhaul of data and analytics technology, master data management of users and marketing data, established and delivered data productization roadmap -
Marketing Director (Mt)Netquest May 2016 - Jan 2017Barcelona Area, Spain* About: Spanish tech scale-up Netquest (2001, online market research) and Dutch tech startup Wakoopa (2007, passive metering software) provide advanced data collection and insights services to the global market research industry. Both companies were acquired by GfK in February 2016. * Responsibilities: marketing strategy, analytics product portfolio, pricing, sales organization, global expansion. Heading a global and in-market team of 6.* Key contributions: data productization roadmap, data architecture input (Tableau, AWS, ETL, Qliqview, OpenERP, JIRA), managed growth in the commercial departments in Latin America, Europe, US and China (+150% leads, +300% followers), rebranded Wakoopa and repositioned Netquest surrounding the GfK acquisition, built global Netquest & Wakoopa thought leadership on behavioral data and data analytics capabilities -
Marketing Director (Mt)Wakoopa May 2015 - Jan 2017Amsterdam Area, Netherlands* About: Spanish tech scale-up Netquest (2001, online market research) and Dutch tech startup Wakoopa (2007, passive metering software) provide advanced data collection and insights services to the global market research industry. Both companies were acquired by GfK in February 2016. * Responsibilities: marketing strategy, analytics product portfolio, pricing, sales organization, global expansion. Heading a global and in-market team of 6.* Key contributions: data productization roadmap, data architecture input (Tableau, AWS, ETL, Qliqview, OpenERP, JIRA), managed growth in the commercial departments in Latin America, Europe, US and China (+150% leads, +300% followers), rebranded Wakoopa and repositioned Netquest surrounding the GfK acquisition, built global Netquest & Wakoopa thought leadership on behavioral data and data analytics capabilities -
Senior Analytical Lead - Cpg, Consumer Electronics & AutomotiveGoogle Apr 2013 - Apr 2014Amsterdam* About: In my second assignment with Google, I moved from a performance vertical to a brand marketing vertical. -
Senior Industry Analyst - Consumer Electronics And TelecomGoogle Feb 2011 - Mar 2013Amsterdam* About: in Google’s Dutch in-country sales team, helping large customers make the most of the internet.* Responsibilities: country lead for data, analytics and insights generation for telecom, energy, industrial, CE, retail and e-commerce customers – leveraging 1st & 3rd party data, >€100M annual revenues.* Key contributions: digital media transformation in key accounts (e.g. Philips, Heineken), designed analytics and benchmarking solutions that increased Google revenue by €25M / annum, led productization of a variety of data sources into a range of data analytics / insights propositions (mobile search, big data in retail, psychographic targeting, audience based advertising, customer service, video on demand). Business planning, reporting and forecasting. Hired and trained 3 junior analysts. -
Market Intelligence And Media Manager (Vrumona)Heineken Aug 2009 - Jul 2010Bunnik* About: member of Heinekens soft drinks marketing team in the Netherlands (Vrumona)* Responsibilities: allowing 9 marketing, brand and trademarketing managers to understand consumer behavior and shape their subsequent business strategies. Managing six research agencies* Key contributions: member of tender board for brand tracking research and media buying agency. Designing new research approaches to understand digital advertising and media consumption behavior (e.g. for search / display / video advertising and online / social media brand tracking and evaluation), supervised 100 analyses and 50 ad hoc research projects. -
European Marketing AdvisorShell Jan 2005 - Aug 2009The Hague Area, Netherlands* About: Shell Energy Europe is Shell’s European natural gas marketing, trading and sales organization.* Responsibilities: European strategy, marketing & business consultant* Key contributions: design and implementation of the European marketing strategy ($XX billion revenue, $XXX million profit, XXX billion cubic meters of natural gas). Interim marketing manager for Danish industrial gas users, redesigning product portfolio and channel to market approach, growing natural gas sales by XX million cubic meters and XXX customers. Delivery of pan-European marketing plan. Creation of the pan-European brand platform. -
Business Development CoordinatorShell - Bk-Gas Jun 2002 - Dec 2004Hoofddorp* About: BK-GAS was Shell’s LPG Autogas marketing, sales & distribution business. It was divested in 2006.* Responsibilities: research market and business opportunities, build and implement them.* Key contributions: lead Benelux strategy review project. Developed & introduced a new end-user value proposition (€2.5 mln budget). Sales in 2004 of> 10,000 units (> € 20 million turnover) and additional> € 15 million in LPG Autogas turnover.
Daan Versteeg Skills
Daan Versteeg Education Details
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Business Administration -
Stedelijk Gymnasium NijmegenGymnasium
Frequently Asked Questions about Daan Versteeg
What company does Daan Versteeg work for?
Daan Versteeg works for Dpg Media Nederland
What is Daan Versteeg's role at the current company?
Daan Versteeg's current role is Director Research.
What is Daan Versteeg's email address?
Daan Versteeg's email address is ds****@****ail.com
What is Daan Versteeg's direct phone number?
Daan Versteeg's direct phone number is +316440*****
What schools did Daan Versteeg attend?
Daan Versteeg attended Vrije Universiteit Amsterdam, Stedelijk Gymnasium Nijmegen.
What are some of Daan Versteeg's interests?
Daan Versteeg has interest in Children, Economic Empowerment, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Arts And Culture.
What skills is Daan Versteeg known for?
Daan Versteeg has skills like Strategy, Market Research, Marketing Strategy, Business Strategy, Digital Strategy, Digital Marketing, E Commerce, Data Analysis, Online Advertising, New Business Development, Entrepreneurship, Business Intelligence.
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