Marketing leadership on the survival game ‘Nightingale’, taking the communications campaign from initial conception through to execution across multiple high-profile marketing beats. Developing a community-first campaign methodology that has been key across press, community and influencer-led activations. Worked alongside the Publishing Director to establish overarching brand strategy, also contributing editorial to the broader campaign (including trailers and ad copy).• Hired, managed, and directed agency teams across US and EU territories• Developing brand pillars, positioning, guidelines and TOV• Crafted player-facing external marketing messaging (including Steam page copy, digital marketing assets, community messaging, ad copy) • Developed reveal-to-release influencer campaigns, both paid and organic, hiring and managing external influencer agency • Built out creator focus group strategy, managing a small Discord of influencers, utilised for closed game feedback and long-term advocacy • Managing studio community team, ensuring the planning and delivery of engaging content that adheres to the brand voice • Writing all external media communications, distributed to international teams for translation and dissemination

Leading global PR campaigns for Improbable’s internal studio projects, including Midwinter Entertainment’s ‘Scavengers’, and an upcoming unnanounced project. Built a ‘talent-led’ communications platform helping to introduce and establish Improbable as a publisher cultivating passionate, vision-led game developers, beyond the company’s tech-focused audience.• Hired, managed, and directed agency teams across US and EU territories• Approval on all player-facing external marketing messaging • Developed reveal-to-release influencer campaigns, both paid and organic• Led on events strategy, organisation and execution (including remote)• Major contributor to overarching brand strategy, as well as contributing editorial to broader campaign (including marketing, trailer, and ad copy)• Managed creative direction of ‘Scavengers’ website relaunch• Building and managing key media and influencer relationships in English-language territories• Writing external media communications, distributed to international teams for translation and release• Created communication strategies for third-party studio relationships

Building UK territory PR campaigns across a variety of published and distributed Koch Media and Deep Silver titles.• Developing and managing entire communication timelines from start to finish on major Koch Media and Deep Silver titles. Working alongside global teams to develop and enhance communication strategies• Event management and organisation for both international and localised events• Spearheaded Koch Media UK’s influencer program• Comfortable presenting code to press; Experience conducting stage demonstrations

Advanced from producing 36 pages a month as a staff writer to overseeing the editorial direction of gamesTM, and later X-One as Acting Editor on both titles. Senior responsibilities included managing the day-to-day planning, editorial and production of a 4-weekly, 100-page (X-One)/164-page (gamesTM) publication tailored for video game enthusiasts.• Implemented an SEO strategy across the X-One and gamesTM websites and drove a significant increase in social media activity• Managed and mentored a magazine team of 3-4, challenging and motivating them to pursue exclusive access, create industry connections, while maintaining a high quality bar• Aiding in the development and production of standalone bookazines• Cultivating numerous new partnerships with key industry figures in order to source exclusive content and grow the magazine brand• Maintaining solid sales and ad revenue in a challenging market, ensuring the publication remained profitable• Working within allocated budget and tight deadlines, commissioning external freelance, whilst maintaining the quality and integrity associated with the brand. • Generating bespoke feature content, while also providing engaging editorial across preview, review, and news content.• Conducting interviews with high-profile industry figures to a professional standard

Staff Writer at the multi award-winnning multiformat videogames magazine.

• Empire Magazine: Contributing mainly to Empire Online, I have written features and blogs, predominantly focusing on videogames. I have spearheaded features that have run successfully on the main site, as well as contributed to larger articles that the editors at Empire have organised. For Empire Magazine I have contributed smaller pieces of work, as well as reporting from international trips on events that have become larger features within the magazine. • Other outlets: Play Gamer, Play, 360 Gamer, games™, Official Playstation Magazine, FHM, Little White Lies, hecklerspray.com, Big Screen Magazine, The West Briton, Rushes.

• Undertook various responsibilities around the Film24 offices in Pinewood under an internship, including tape logging and office organisation.• I also acted as a runner on Film24 productions based at Pinewood Studios, looking after talent, helping to set-up cameras and lighting, while occasionally operating cameras. • I also contributed writing various reviews and interviews for their popular website.