Deborah Schopperle Email & Phone Number

Plymouth, Ma

At the hospital, I lead all community benefits/community relations efforts with an eye toward expanding awareness and understanding of the hospital and its broader impact on humanity, representing its brand to the region, businesses, and civic groups in a positive light. I manage budgets and keep them in mind during planning and implementation, ensuring that cutting costs doesn't mean lowering standards. • Completed a community health needs assessment and report to attorney general under strict deadline pressure• Created events, focus groups, and key stakeholders to elicit feedback from community on the unmet health needs• Chair the Community Benefits Advisory Committee to guide and collaborate with members to gain optimal benefit from all outreach policies and programs

Plymouth, Ma

Here, I managed the brand to increase market share and appreciation for the hospital's medical and civic contributions to the region. I created videos, wrote copy for electronic and print distribution, and provided input and assistance in crisis communications, marketing, advertising and the development of digital media on multiple platforms.• Provided multi-level guidance and collaboration in co-branding the hospital with Beth Israel Lahey Health and Beth Israel Deaconess Medical Center/Harvard Medical School teaching affiliate• Created, edited and oversaw production of the hospital's community e-newsletter, increasing readership to 33k from 5k in three years• Drove a 42% increase in earned media in one year• Chaired Employee Wellness Committee, engaging staff from all areas/functions throughout the hospital and their families in achieving better health and emotional wellbeing

Braintree, Ma

Worked closely with the President to redesign and rewrite the company’s website. Provided direction, budget parameters and deadlines to vendors. Successfully completed the project on-time and on budget.

Braintree, Ma

Managed the brand by overseeing all internal and external marketing communications for consistency. Worked with senior management to implement and oversee the rollout of new physician network initiatives. Produced, wrote and edited materials for web, print and email distribution.

Needham, Ma

Served as a liaison between clients and Vergara Design. Met with clients to determine scope of work, budget, timeline, and deadlines. Successfully met all clients’ expectations.

Boston, Ma

Developed, managed, and measured results of traditional and non-traditional advertising that boosted the bottom line and created overall awareness of the company’s benefits and services. Led marketing and communications team, project management and collaboration with other departments.• Achieved company-wide marketing goals and reduced print and design costs 20% by encouraging competitive bidding among external vendors

Boston, Ma

Increased sales, recruiting and brand awareness in Virginia and the Mid-Atlantic states for DentaQuest and oversaw marketing budget for Delta Dental of Massachusetts and DentaQuest Mid-Atlantic. • Met deadline and tight budget parameters for conceptualizing, scripting, directing and producing a professional video for the Board of Directors with the help of an outside video production company• Orchestrated marketing launch in Massachusetts and Mid-Atlantic states for two new insurance products

Braintree, Ma

Led marketing team, administered budget and served as head of production for print for marketing materials for colleges and universities.