David Schroeder Email & Phone Number

Denver, CO, US

➠ Built video troubleshooting app “Guinness Genius” that leverages wholesaler network to fix- at scale- quality issues in over 25k accounts nationwide, resulting in 22% increase in wholesaler engagement & 14% sales lift YOY➠ Invented high-altitude “Mountain Spout”, an ingenious innovation that reduced dispense waste by 5% & reinvigorated sales in existing.

Denver, Colorado, United States

➠ Trained & managed development of 45 distributors/divisions, including the largest wholesalers in the industry like Reyes, Breakthru, Columbia, Glazers, & Andrews, course corrected -12% annual declines in core Guinness brand family “back to black”➠ Focus on highest margin SKU in a declining on premise by training 20 houses, 5k external sales reps.

➠ Initiated a Food Pairing program, a novel channel for the business that gave distributors and bartenders a new way to engage with the product. Adapting the wine dinner, focused on Guinness as a bespoke beverage worth aligning with certain foods. -Managed the relationship with a St. Louis, MO, distributor sales team to pursue on-premise objectives.

Greater St. Louis Area

➠ Menu Revamp & Remodel, in response to >40%annual decline in sales➠ Instituted P&L, Real Time Inventory, Branding Partnerships➠ 47K/year cost reduction, 35% Labor Reduction- from 'make it from scratch' culture➠ Branding Focus-Identity Legacy

Austin, Texas Area

➠ Meeting popular demand in perpetually hot Texas, introduced cold brew coffee in kegs. Managed all facets of R&D, including sourcing kegs, recipe development, packaging➠ Bested the 64% norm in the coffee space, posting a 170% profit margin for the new endeavor. ➠ Distributed 100 additional kegs a week, grossing $400K in revenue with the new SKU. Performed.

➥ Evolved from packaging to cellaring to finally head brewer, managing inventory and $300K in ingredients, optimizing the supply chain and ordering truckloads of grain. ➥ Grew IBC from 2,500 to 11K barrels produced during tenure, and from 3 employees to 15 roles. ➥ Brewing at an industry-high 15X a week, gained abundant business experience in short order.

Strategic Consulting, including business plan & sales strategy development

Edmond, Oklahoma

Executed Retail Sales based on competitive & quotas; Market penetration via salesforce.com; performed high-volume customer support and service requests

Bachelor Of Arts (B.A.), Interdisciplinary: French & Business

Activities and Societies: Presidential Leadership Council, Creative Leadership Council (Charter Member)

Education record