David Schroeder

David Schroeder Email and Phone Number

Founder @ Fitzcarraldo
Denver, CO, US
David Schroeder's Location
Denver, Colorado, United States, United States
About David Schroeder

➠ I am an enterprising growth leader who has found success envisioning and leading best-in-class training and marketing programs for one of the world’s most iconic brands. As Senior Guinness Brewery Ambassador, I have increased sales and brand integrity thanks to large-scale responsibility – and ingenuity – in addressing knowledge gaps, demographics, and behavioral drivers to grow a premier customer experience.➠ My background includes leading production operations for a microbrewery, significantly increasing output and gaining key process knowledge that has underpinned every role I have held since. From creating experiential approaches like food pairing programs to conceiving a national quality program that has made its way to 40 states and 20K points of distribution, I have been able to effectively channel audience perspective in finding creative new directions for fueling growth. ➠ Currently training and managing 45 distributors, I bring strong cross-functional team leadership that pursues the mutual win. A fun and personable colleague, I’m passionate about disrupting a stagnant status quo to suggest new ways to think and better ways to execute. ☛ Key Skills ☚ ✦ Multichannel Marketing✦ Brand Cultivation✦ Business Development ✦ Strategic Sales Training✦ Program Management✦ Presentation Excellence✦ Cross-Functional Team Building✦ Project Management

David Schroeder's Current Company Details
Fitzcarraldo

Fitzcarraldo

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Founder
Denver, CO, US
Employees:
2
David Schroeder Work Experience Details
  • Fitzcarraldo
    Founder
    Fitzcarraldo
    Denver, Co, Us
  • Diageo (Guinness Brands)
    Sr Strategy Manager, Customer Success
    Diageo (Guinness Brands) Feb 2021 - Present
    ➠ Built video troubleshooting app “Guinness Genius” that leverages wholesaler network to fix- at scale- quality issues in over 25k accounts nationwide, resulting in 22% increase in wholesaler engagement & 14% sales lift YOY➠ Invented high-altitude “Mountain Spout”, an ingenious innovation that reduced dispense waste by 5% & reinvigorated sales in existing account by %11 Y1 & 125 new points of distributionBrokered a mandate for Texas's largest grocery chain (HEB), resulting in 25K additional cases sold and 400+ additional points of distribution.➠ For 3 consecutive years built a progressive quality initiative that was scaled to top 100 US distributors, and then globally; the integral foundation of best practices leading Guinness Draught to become #1 on premise beer in Great Britain➠ Built "Guinness Selling Story" scaled nationwide to 5k reps, doubling selling window & bringing in over $237K in new business
  • Diageo (Guinness Brands)
    Sr Brewery Ambassador, Western Us
    Diageo (Guinness Brands) Feb 2016 - Feb 2021
    Denver, Colorado, United States
    ➠ Trained & managed development of 45 distributors/divisions, including the largest wholesalers in the industry like Reyes, Breakthru, Columbia, Glazers, & Andrews, course corrected -12% annual declines in core Guinness brand family “back to black”➠ Focus on highest margin SKU in a declining on premise by training 20 houses, 5k external sales reps, resulting in 27% increase of supplier satisfaction surveys ➠ Crafted best-in-class immersive educational experiences, addressing 30+ subjects with 50+ hours of material optimized for in-person or virtual training for retailers like Total Wine and H-E-B grocery stores, leading to 11% growth in targeted chain accounts.➠ Tailored product and industry content for bartenders, presenting at the U.S. Bartender’s Guild, Tales of the Cocktail, and now up to five events a year, leading to over 200 new placements within targeted regional on premise chains
  • Guinness (Inspira)
    Business Development & Quality Assurance
    Guinness (Inspira) Sep 2014 - Feb 2016
    ➠ Initiated a Food Pairing program, a novel channel for the business that gave distributors and bartenders a new way to engage with the product. Adapting the wine dinner, focused on Guinness as a bespoke beverage worth aligning with certain foods. -Managed the relationship with a St. Louis, MO, distributor sales team to pursue on-premise objectives stabilizing on premise declines with 7% growth➠ Stood out as a salesperson, bringing a brewer’s perspective to selling a brand that takes considerable pride in its unique production process. ➠ Created the Guinness Beer Study, training bartenders and general Managers with tastings and teachings on how best to sell Guinness. Scaling nationwide studies showed a 12% sales lift for every account trained.
  • Cafe Ventana
    General Manager
    Cafe Ventana Aug 2013 - Apr 2014
    Greater St. Louis Area
    ➠ Menu Revamp & Remodel, in response to >40%annual decline in sales➠ Instituted P&L, Real Time Inventory, Branding Partnerships➠ 47K/year cost reduction, 35% Labor Reduction- from 'make it from scratch' culture➠ Branding Focus-Identity Legacy
  • Third Coast Coffee Roasting Company
    Director Of Research Development
    Third Coast Coffee Roasting Company Nov 2012 - Aug 2013
    Austin, Texas Area
    ➠ Meeting popular demand in perpetually hot Texas, introduced cold brew coffee in kegs. Managed all facets of R&D, including sourcing kegs, recipe development, packaging➠ Bested the 64% norm in the coffee space, posting a 170% profit margin for the new endeavor. ➠ Distributed 100 additional kegs a week, grossing $400K in revenue with the new SKU. Performed equipment repair and installations, roasted coffee, and brought consultative skills to the range of packaging to processes.
  • Independence Brewing Co.
    Head Brewer, Director Of Operations
    Independence Brewing Co. 2010 - 2012
    ➥ Evolved from packaging to cellaring to finally head brewer, managing inventory and $300K in ingredients, optimizing the supply chain and ordering truckloads of grain. ➥ Grew IBC from 2,500 to 11K barrels produced during tenure, and from 3 employees to 15 roles. ➥ Brewing at an industry-high 15X a week, gained abundant business experience in short order, including authoring SOPs for new roles, and recruiting, hiring, and training for those positions.➥ Performed vendor audits to ensure quality and efficiency. ➥ Scheduled, coordinated, and trained toward adding 10 brewing shifts for maximum output. ➥ Personally produced 140K gallons of product and supervised 512K.
  • University Of Central Oklahoma
    Creative Coordinator
    University Of Central Oklahoma 2009 - 2010
    Strategic Consulting, including business plan & sales strategy development
  • Sprint Nextel
    Retail Sales Consultant
    Sprint Nextel 2007 - 2008
    Edmond, Oklahoma
    Executed Retail Sales based on competitive & quotas; Market penetration via salesforce.com; performed high-volume customer support and service requests

David Schroeder Education Details

Frequently Asked Questions about David Schroeder

What company does David Schroeder work for?

David Schroeder works for Fitzcarraldo

What is David Schroeder's role at the current company?

David Schroeder's current role is Founder.

What schools did David Schroeder attend?

David Schroeder attended University Of Central Oklahoma, Ecole Supérieure De Commerce De La Rochelle.

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