A small, seven-person nonprofit foundation focused on the conservation of the American River Parkway, Sacramento's urban jewel.Develop and execute the Parkway Foundation's public affairs and communications initiatives. Update the Parkway Foundation's social media protocol to turn its accounts into resources for the Parkway Foundation. Increase immediate engagement and reach results by 10%. Update the Parkway Foundation's monthly newsletter to increase open rates by more than 10% to 39%. Develop and execute DEI initiatives focused on bringing more nontraditional target communities to the Parkway and engage them in its stewardship. Connect with community organizations to present on the Parkway Foundation. Build a coalition of businesses, corporations, organizations and community members focused on educating local leaders on the issues the Parkway is facing. This includes coordinating outreach campaigns by the coalition that led to the passage of more resources to address homelessness and illegal camping on the Parkway. Coordinate with stakeholders on achieving like initiatives that contribute to the conservation of the Parkway. Coordinate with media to develop the Parkway Foundation as a leader and go-to resource for the Parkway, leading to increased media coverage for the Parkway Foundation. Serve as a spokesperson for the Parkway Foundation. Lead multiple committees to develop public affairs and marketing strategies for the Parkway Foundation. Lead the development of a visitor experience program to bring more people to the Parkway. Lead the development of new Parkway mile signs.

Consistently ranked as the Number 1 PR firm in Sacramento by the National Business Journal and nationally recognized as a best place to work by Inc. Magazine.Exceed client communication goals through the development and successful execution of thought leadership, public awareness, policy and advocacy initiatives. Achieve success in earned media outreach by developing and maintaining key relationships with journalists across multiple sectors. Prepare key spokespeople and executives for media and stakeholder interactions through media trainings and messaging development. Increase overall campaign success and effectiveness by managing relationships with internal team members as well as external contractors. Achieve client goals while also maximizing fiscal resources.

Help achieve success for clients on all fronts by leading and overseeing projects, maintaining client contact and executing strategic development. Increase stakeholder engagements for clients on social media, including the California Hospital Association and John Muir Health, by creating and executing successful targeted strategies. Achieve earned media success for clients through high value media placements, including Information Management, Los Angeles Times, The San Diego Tribune, The Arizona Republic, The Sacramento Bee and San Jose Mercury News, as well as successful placements on broadcast outlets such as KFBK-AM, KNX-AM, KFI-AM, KGTV-TV and KPNX-TV. Boost thought leadership and advocacy strategies by developing and placing opinion editorials in publications such as PublicCEO, Las Vegas Review-Journal and American Police Beat. Assist with crisis situations for clients including helping to prepare collateral materials and maintain open communication with media. Assist with the creation and maintenance of regular newsletter communications for clients.

Write articles for the blog. Establish and maintain contacts within the target area.

Increase social media followers by 33 percent and listener participation through updating and serving as a consult on the station’s social media strategy, including developing strategic posts and social media campaigns and increasing engagement with listeners. Connect with listeners by developing an on-air personality and connection that is consistent with the image of the station as well as the target audience. Achieve station ranking success while having a radio signal less than a third of our competition by working with the team to develop and implement a strategy to form an image consistent with our target audience.

The largest radio cluster in the Sacramento market and home to one of the top stations in Northern California, KFBK.Preserve KFBK's status as a high-rated radio station in Northern California by contributing to, maintaining and adjusting when necessary overall news strategy. Coordinate radio programing from initial concept to final distribution, including supervising live, on-air broadcasts and reporter stories. Cultivate and execute story ideas from initial concept through broadcast. Develop new leads through the establishment and maintenance of relationships with contacts. Develop content not only for on-air broadcast, but also for the station’s website and social media accounts. Produce and execute newscasts for other media markets, including Fresno and Portland.

Increased mall foot traffic by 25 percent by spearheading various promotional events. Advised retail vendors on marketing campaigns. Developed and processed internal communications for the mall staff and its vendors.