I am currently providing advisory and consulting services for early-stage start-ups. Areas of focus include "0-1" product/market fit hypothesis development and analysis, as well as GTM strategy development for early growth (ICP definition, persona research, product positioning, pricing, etc.).

Blend is a cloud banking company focused on providing software that improves the ways in which people and financial institutions connect. Every day, Blend’s platform enables $5B in loan transactions, including mortgages, credit lines, and personal and auto loans. As VP Product Marketing: - Built and led a team of 15 product marketers, customer marketers, and a pricing strategist to define outbound go-to-market strategy, as well as to work with product teams on roadmap prioritization based on market insights. - Created a new product introduction process to align cross-functional teams (product, finance, and customer success) around committed launch criteria and ensure that launches were smoothly executed to exceed customer expectations. - Led the pricing function (cross-functional with executive leadership from finance, product, and sales teams) to set pricing policies, discount guidelines and promotions that provide flexibility to meet sales quotas while also meeting revenue forecasts and margin targets. - Owned go-to-market strategy, creation of GTM guides/documentation, and led robust sales enablement programs to ensure that sales teams have the tools to improve win rate and shorten deal cycles. Key accomplishments: - Grew core software revenue from $70M to $250M - Transitioned the Blend Mortgage product to a usage-based pricing model in order to win market share from competition and unlock more growth potential by eliminating contract commitments. - Successfully launched two new product lines: Consumer Banking (2019) and Verifications (2021)- Blend's Income Verification solution was the fastest growing product the company had ever launched.

HERE Technologies enables the autonomous world by providing location intelligence to power navigation, mobility, route optimization, and precision targeting solutions. As Global Head of Digital and Marketing Ops, I managed end-to-end creation, deployment, and optimization of customer-facing websites and marketing automation stack to engage target audience and deliver pipeline and revenue. • Built and led a team of 14 digital marketing experts in four countries (original team was 4 individual contributors). • Established digital governance structure to bring 17 different URLs and experiences under a shared strategy with a common design system and digital infrastructure• Brought B2B digital marketing and demand generation best practices to the company to establish capability to engage customer and prospects with multi-touch programs and engage them along the sales and marketing funnel. Key accomplishments included: • Delivered 60% of marketing qualified leads in first year (2017) and as a result, more than doubled marketing contribution to pipeline targets. • Deployed HERE’s first marketing automation system, including integration with CRM and sales process, as well as training of revenue and brand marketing teams. • Spearheaded adoption of a “one platform” strategy at HERE (codename: Harmony) and worked with platform, product management, shared services, and design teams to build a program to align products under a seamless user experience.

I led a team responsible for all key inbound marketing channels including the corporate website, content-driven microsites, social media, and the corporate blogs. Our charter was to craft compelling stories that generate leads, accelerate pipeline, and elevate the Neustar brand. I established a collaborative framework to align with subject-matter experts in product, product marketing, and on the senior leadership team, while partnering closely with PR, AR, and field and revenue marketing to maximize the reach and impact of our content. As a result, the content team is now considered a critical strategic partner in Neustar's go-to-market strategy for each of our major product families. Key accomplishments have included- Creation of a high-performing team that includes content marketers, social media managers, and a web manager- Development of several influential and market-leading content assets including Neustar's "Global DDoS Attacks and Prevention Report" and "What Erodes Trust in Digital Brands?" - Publishing content with key influencers, such as "Marketing Relevance in and Omnichannel World" (with Forrester)

Get Satisfaction is a community platform used by thousands of companies to create digital customer experiences. Brands like Pampers and innovative leaders like Sonos and Flipboard use Get Satisfaction to provide better service, build better products, and attract new customers. - led marketing team, including go-to-market (lead gen for enterprise direct sales and revenue for small business self-serve solutions), product marketing, comms/PR, and demand generation functions. - conducted ongoing analysis with customers, prospects, analysts, and internal stakeholders to create our product positioning and competitive differentiation, as well as define the customer experience category with analysts. - defined content strategy and created thought leadership for the Get Satisfaction marketing site, as well as for product and value proposition-related demand generation campaigns. - collaborated with CTO and product management teams to create and iterate on product roadmap, including both optimization of existing products and the creation of new greenfield products.

As a member of the founding team, I have worn many hats at Get Satisfaction. My early work was focused primarily on business model strategy and early go-to-market internally. In the field, I developed all of our earliest large account customers, which accounted for most of our revenue in 2009-2010. Here's a brief timeline of some of my major contributions: - early go-to-market strategy and business model iteration/planning (2008)- strategic sales and account development, including Procter and Gamble, Intuit, Morrisons, and Walmart (2009-2010)- partnership development and integration strategy, including Salesforce, Hootsuite, Zendesk, Gooddata, and Involver (Oracle) (2009-2011)- strategic alliance development, including SOCAP, Badgeville, and Edelman and other agencies (2009-2011)

Co-founder and principal of a boutique management consultancy targeted at helping Fortune500 executives understand and define strategic innovation initiatives to respond to disruptive threats. Clients included Nokia, The New York Times, Telefonica, British Telecom, Rodale Publishing, and AARP.

I was employee #3 at Adaptive Path, the user experience consultancy that pioneered the standard for product design in a web2.0 world. While there, I authored "Leveraging Business Value: The ROI of User Experience" and worked with a variety of clients to define the business strategy behind design investments, including Google, PlanetOut, Wells Fargo, and HItachi Data Systems.

I was responsible for a $12M portfolio of AmeriCorps grants to state universities, school districts, and non-profits. This included evaluation, training, technical assistance, and support.

Directed a national AmeriCorps program (budget >$1 million) with members in 17 states who taught migrant and seasonal farmworkers how to protect themselves from pesticides. Primary funding from Corporation for National Service, US Department of Labor, and the EPA.