Scott Hirsch Email & Phone Number

New York, NY, US

I am currently providing advisory and consulting services for early-stage start-ups. Areas of focus include "0-1" product/market fit hypothesis development and analysis, as well as GTM strategy development for early growth (ICP definition, persona research, product positioning, pricing, etc.).

San Francisco, CA, US

Blend is a cloud banking company focused on providing software that improves the ways in which people and financial institutions connect. Every day, Blend’s platform enables $5B in loan transactions, including mortgages, credit lines, and personal and auto loans. As VP Product Marketing: - Built and led a team of 15 product marketers, customer marketers.

Eindhoven, North Brabant, NL

• HERE Technologies enables the autonomous world by providing location intelligence to power navigation, mobility, route optimization, and precision targeting solutions. As Global Head of Digital and Marketing Ops, I.
• Built and led a team of 14 digital marketing experts in four countries (original team was 4 individual contributors).
• Established digital governance structure to bring 17 different URLs and experiences under a shared strategy with a common design system and digital infrastructure
• Brought B2B digital marketing and demand generation best practices to the company to establish capability to engage customer and prospects with multi-touch programs and engage them along the sales and marketing funnel..
• Delivered 60% of marketing qualified leads in first year (2017) and as a result, more than doubled marketing contribution to pipeline targets.
• Deployed HERE’s first marketing automation system, including integration with CRM and sales process, as well as training of revenue and brand marketing teams.

Reston, Virginia, US

I led a team responsible for all key inbound marketing channels including the corporate website, content-driven microsites, social media, and the corporate blogs. Our charter was to craft compelling stories that generate leads, accelerate pipeline, and elevate the Neustar brand. I established a collaborative framework to align with subject-matter experts.

Get Satisfaction is a community platform used by thousands of companies to create digital customer experiences. Brands like Pampers and innovative leaders like Sonos and Flipboard use Get Satisfaction to provide better service, build better products, and attract new customers. - led marketing team, including go-to-market (lead gen for enterprise direct.

As a member of the founding team, I have worn many hats at Get Satisfaction. My early work was focused primarily on business model strategy and early go-to-market internally. In the field, I developed all of our earliest large account customers, which accounted for most of our revenue in 2009-2010. Here's a brief timeline of some of my major contributions.

Co-founder and principal of a boutique management consultancy targeted at helping Fortune500 executives understand and define strategic innovation initiatives to respond to disruptive threats. Clients included Nokia, The New York Times, Telefonica, British Telecom, Rodale Publishing, and AARP.

San Francisco, CA, US

I was employee #3 at Adaptive Path, the user experience consultancy that pioneered the standard for product design in a web2.0 world. While there, I authored "Leveraging Business Value: The ROI of User Experience" and worked with a variety of clients to define the business strategy behind design investments, including Google, PlanetOut, Wells Fargo, and.

I was responsible for a $12M portfolio of AmeriCorps grants to state universities, school districts, and non-profits. This included evaluation, training, technical assistance, and support.

Directed a national AmeriCorps program (budget >$1 million) with members in 17 states who taught migrant and seasonal farmworkers how to protect themselves from pesticides. Primary funding from Corporation for National Service, US Department of Labor, and the EPA.

Master Of Business Administration - Mba, Product Design & Development

Bachelor Of Arts - Ba, English, Environmental Science