Scott Jones Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Ga

NFL 100 Experiences of a Lifetime Campaign: To celebrate the 100th season of the NFL, we designed 12 one-of-a-kind, money can't buy NFL fan experiences. We crashed a Chiefs fan's wedding with TE Travis Kelce, awarded a Giants fan season tickets for the next century, hosted a fantasy football draft with Commissioner Goodell in his office, and played a flag football game at Lambeau Field with HOF QB Brett Favre. Learfield IMG College Hospitality Projects; Through a joint venture between IMG LIVE and Learfield IMG College, our team created both individual and communal hospitality strategies that continue to engage thousands of fans at the University of Georgia, the Ohio State University, the University of Houston, the University of Kansas, the University of Washington, and West Virginia University. This project created valuable new revenue streams for universities by monetizing previously underutilized campus greenspace and stadium seating areas on gamedays, while enhancing the gameday experience for their fans.Kia - LPGA, NBA and MLB partnership activations- 2017 BizBash Event Style Award Winner: Best Video Capture of an EventQuikTrip - QT Folds of Honor 500 NASCAR race (2015-2021)Keurig - Kold Kube Launch, College Sampling Tour

Greater Atlanta Area

Coke Zero - 2014 National POS campaign, Award-winning ESPN College GameDay social media campaign, ESPN College GameDay on-campus activations, Dunkin' Donuts/Kirk Herbstreit National POS campaign, National sports radio campaignSprite - NBA All-Star 2014Powerade - College Celebrations toolkit design

Greater Atlanta Area

Creating and implementing experiential marketing strategies with the NBA and Major League Baseball, I directed detailed execution of experiential marketing campaigns to meet sponsor and league objectives. I was responsible for ensuring that program themes were aligned to achieve the client’s objective – to build brand recognition, brand affinity and customer loyalty.As the liaison for professional leagues, team executives and brand managers, my focus was on building powerful relationships that promoted additional new business development. I have extensive experience with proposal and presentation development and I participated in activation platforms for existing and prospective clients. I directed our NBA account team, including global activation of various NBA brands and youth marketing efforts in all 30 NBA arenas. With accountability for program budgets, I developed and managed over 25 high-profile, sponsor-branded events annually, typically with a 3- to 12-month lead time. This included budget development and management; location and scheduling; vendor selection and management; publicity and group participation; and coordination of on-site staff, VIPs, athletes and coaches.

Greater Atlanta Area

I joined LEJ as Account Executive, supporting the Major League Baseball, NBA and Retail Marketing teams. I was instrumental in the worldwide growth of the Jr. NBA/Jr. WNBA program from 350,000 participants in the U.S. to over 1 million participants in 13 countries in just under 8 years. I also recruited and managed a global network of over 1,700 athletic directors, maintaining a 93% retention rate.

Greater Atlanta Area

I led development, sell-in and implementation of activation platforms for the 2001 Atlanta Tennis Challenge that targeted key sponsors and delivered maximum brand exposure. I created customer-specific branding opportunities for several national brands including Chick-fil-A, Subway, Penn and Mary Kay Cosmetics. Creating and presenting sales proposals to corporate sponsors, I successfully closed over $100K in sponsorship sales.

Indianapolis, Indiana Area

Assisted with club seat & suite sales, Led daily tours of new arena construction site for arena partners, suite owners and city officials.

B.S., Public Relations/Marketing

Activities and Societies: Cardinal Communications, PRSSA, Vice President Zeta Beta Tau

M.S., Sports Marketing