Pop2Life is a dynamic experiential marketing + music agency. We 'go beyond' to help BOLD brands create meaningful engagement with consumers [the fans!]

• Rookie of the Year Award 2005• Member of the WEA Sales and Marketing Team of the Year 2005 (Southeast)• Promoted after 2 years to Regional Marketing and Promotion Manager Northeast• Created and implemented Marketing & Promotion plans to maximize Reprise artists’ exposure in the market • Oversaw radio airplay, created and managed strategic partnerships with radio stations• Diffused radio, artist management, and competition related conflicts while fulfilling the needs of radio, artist and label agendas• Event Planning (Album release events, In-Store appearances, Band Meet & Greets, artist appearances, listening parties, media interviews, and acoustic performances)• Stock checks: CD placement in stores (weekly check of inventory and its placement, followed by weekly reports to regional sales persons)• Coordinated street marketing events with regional street marketing reps in all surrounding markets according to release and/or tour schedules• Maintained and cultivated relationships with Artists and Artist Management, Concert Promoters, Program directors, music directors and promotion directors on a national and local level• Performed strategic analysis of Soundscan (sales), Mediabase(airplay), BDS (airplay), and Arbitron (audience ratings) reports