• SaaS CRM Development: Led and collaborated with a junior designer to develop a comprehensive SaaS CRM service from the ground up. The platform empowers admins for managing ads campaigns and employees access.• Gaming Platform Redesign: Led the redesign process of a gaming platform. This project included the creation of a personalized user dashboard, progress tracking features, an integrated internal store, a reward system, and automated email notifications, resulting in a notable increase in user satisfaction and retention.• Landing Page and Streaming Service Development: Web-Based Application service for token streaming on the platform for a crypto company based in India.• Digital Navigation: Designed UI and animation for navigation pillars for an event at SberUniversity. This initiative streamlined visitor navigation and enriched their experience by providing detailed information about each location, enhancing user engagement.

• Designed UI for internal IQOS services across 3 countries.• Improved website flow by developing a new UI, that was sucessfully implemented.• Created adaptive layouts and custom websites optimized for both iPad and PC.• Ensured design consistency by adhering to brand guidelines and the IQOS design system.• Collaborated with international teams to generate innovative solutions through brainstorming sessions.• Reimagined the brand’s social media strategy and wrote new guides to focus more on human connection.• Crafted communication materials: digital banners, newsletters, and social media content aligning with brand’s tone-of-voice.• Created storyboards for GIFs, ensuring size and quality optimization, with animation editing in AE.• Crafted a new set of icons for IQOS projects.• Revamped and constructed a new agency website using a no-code platform.• Executed step-by-step animations to enhance user experience.

• Сonducted an in-depth analysis of the user registration process to identify key pain points. By developing targeted hypotheses and crafting user personas, I implemented solutions that resulted in a 35% increase in lead-to-user conversion rates.• Enhanced the service’s design system, refining the UI for greater consistency and a more seamless UX.