Alexander Balyakin Email & Phone Number

Belgrade, RS

• SaaS CRM Development: Led and collaborated with a junior designer to develop a comprehensive SaaS CRM service from the ground up. The platform empowers admins for managing ads campaigns and employees access.
• Gaming Platform Redesign: Led the redesign process of a gaming platform. This project included the creation of a personalized user dashboard, progress tracking features, an integrated internal store, a reward system.
• Landing Page and Streaming Service Development: Web-Based Application service for token streaming on the platform for a crypto company based in India.
• Digital Navigation: Designed UI and animation for navigation pillars for an event at SberUniversity. This initiative streamlined visitor navigation and enriched their experience by providing detailed information about.

Fujairah Emirate, United Arab Emirates

• Designed UI for internal IQOS services across 3 countries.
• Improved website flow by developing a new UI, that was sucessfully implemented.
• Created adaptive layouts and custom websites optimized for both iPad and PC.
• Ensured design consistency by adhering to brand guidelines and the IQOS design system.
• Collaborated with international teams to generate innovative solutions through brainstorming sessions.
• Reimagined the brand’s social media strategy and wrote new guides to focus more on human connection.

St Petersburg City, Russia

• Сonducted an in-depth analysis of the user registration process to identify key pain points. By developing targeted hypotheses and crafting user personas, I implemented solutions that resulted in a 35% increase in.
• Enhanced the service’s design system, refining the UI for greater consistency and a more seamless UX.