Daniel Shevnock Email & Phone Number

o Responsible for the launch of Lead Engine which has collected 21mm leads while being closely integrated with third-party affiliate network platformo Responsible for the launch of proprietary Ad Serving Platform serving over 1.4mm creatives in September 2024 and generating over $137k in revenueo Worked closely across business units to:- Launch and optimize websites for paid media and affiliate traffic- Integrate Pay-Per-Call technology with multiple platforms- Promote and implement operational efficiencies and reporting across teams

o Within 45 days: Founded the company, launched the consumer website, designed and built lead engine to collect and distribute automotive leads, secured multiple agreements and partners to deliver leads/traffic, launched all technology on AWS (Lighthouse,) Setup and managed Facebook marketing campaigns.

Auburn Hills, Michigan, United States

o Was appointed to leadership team and participated in all leadership meetings, off-sites, etc. that had a direct impact on the overall operations of the organization. o Collaborated with multiple teams to launch in-house, proprietary A/B testing platform within six weeks from start to finish.o Business Development leader, worked directly with third-party vendors to be more transparent and share data. o Worked closely with multiple business units including leadership, data scientists, .NET developers, front-end developers, marketing and support teams.

o Reported directly to CMO to enable him to concentrate on strategic initiatives within the company.o Worked closely with multiple development teams including graphic designers, front-end designers, .NET developers and database developers to implement new changes.o Chosen by CEO on multiple occasions to lead new product development initiatives including redesign of consumer rewards program. o Worked closely with CEO to develop a new product that would eventually lead the CEO to develop a new, extremely successful new entity, having raised hundreds of millions in venture funding.

Auburn Hills, Michigan

Auto Credit Express, a division of Internet Brands, has been regarded as the #1 provider for Special Finance Internet Leads for car dealers. Responsible for helping the Sales division evolve from working prospects out of Excel to a fully functional CRM which prioritized prospects based on opportunity and a proprietary scoring model. Rather than calling from an incomplete phone book of every dealer in their territory to the top opportunities.o Hand selected to establish new intelligence-based sales strategy leveraging technology and data to increase performance, transparency, revenue and customer base. Within 30 days of the new assignment, on boarded two additional dealers for $76,800 annually. o During the integration of the Detroit and Los Angeles sales teams, led the design and launch of a graphical reporting interface to ensure all inside and outside account managers used common opportunity metrics.o Integrated new sales prospecting software across team of over 50 sales representatives generating $100k in annual revenue with a cost of only $7,200 annually.o Quickly diagnosed an issue with a piece of automation that eliminated the need for daily, manual intervention (that a support team handled for 2 years).o Reduced number of “auto approval” credit requests from 800 per month down to zero within 30 days.o Recognized by COO as the “go to” person to get special projects completed successfully.

Auburn Hills, Mi

To help drive incremental revenue to the company, I was tasked with building out a new business unit responsible for business development, reporting/dashboarding and developing team members. Over the 3 year span, this small team of 3-4 people was able to grow annual revenue from $550k to $2.4mm with around 80% profit margin. Being the first team within the organization to use a proprietary predictive marketing platform was a major contributor to growth. Real-time decision tree models delivered the right message to the right consumer at the right time.o Worked with the COO to design and implement a new business unit to generate incremental revenue.o Increased revenue from $550k to $2.4mm over a 3-year period, achieving year over year growth with an approximated margin of 80% by developing new business, maintaining existing relations and spearheading the company’s first predictive marketing platform.o Recruited, developed and provided leadership to a small team of 3 to 4 members to continuously achieve monthly goals.

Auburn Hills, Mi

o Developed a proprietary analytics platform from the ground up to track over 200 websites which was used for eight years before being retired.o Managed and developed automated proprietary pay-per-click/search engine marketing strategy which eliminated the need for maintenance by personnel through the creation of an algorithm to manage 1.2mm keywords and a multi-million dollar annual spend. o Responsible for the development of online training academy for auto dealerships to increase the performance of their Special Finance division.

Grand Blanc, Mi

AutoCash provided an innovative rewards program for local car dealers to help continously drive repeat traffic through the service department. My role as the IT Manager was to spec, code and maintain both the consumer facing website as well as the dealer portal. Consumers could access their rewards balance 24 hours a day either through the web or a telephony-based plarform built off Asterisk. Dealers could easily access their program participants and usage data.

Masters, Management Information Systems, Business Intelligence

Bachelor, Information Technology, Information Management