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Experienced, highly analytical and strategic Director of Product Development candidate. Excellent skills in defining the vision for the product to ensure that the overall strategy and goals are supported by those of the product. Known for reliable collaboration with other directors from engineering, marketing, sales and operations departments in order to ensure that financial and consumer satisfaction goals are met. Motivational leadership skills have built atmospheres that cultivate in the departments’ members the product’s vision, the business case, as well as compiling the product planning material necessary for driving product initiatives further with clarity and consensus. A history of a very strong work ethic, excellent skills in relationship building, communication, and creative thinking who can develop product solutions on short notice; and who displays calmness and composure in the face of immense workload and pressure.Excellent Skills in the Following Areas:Business Intelligence | Business Development | Relationship Building | Analytics | Information TechnologyProduct Development | Product Management | Marketing | Performance Management | Problem SolvingLeadership | Partnerships | Communication | Digital Marketing | Team Building | Collaboration
Bright Horizons Media
View- Website:
- brighthorizonsmedia.com
- Employees:
- 4
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Vp, ProductBright Horizons Media 2022 - Presento Responsible for the launch of Lead Engine which has collected 21mm leads while being closely integrated with third-party affiliate network platformo Responsible for the launch of proprietary Ad Serving Platform serving over 1.4mm creatives in September 2024 and generating over $137k in revenueo Worked closely across business units to:- Launch and optimize websites for paid media and affiliate traffic- Integrate Pay-Per-Call technology with multiple platforms- Promote and implement operational efficiencies and reporting across teams
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Co-OwnerMid Michigan Mini Tractor Pulling Association Sep 2023 - Present -
FounderSolutionbox, Llc 2021 - Presento Within 45 days: Founded the company, launched the consumer website, designed and built lead engine to collect and distribute automotive leads, secured multiple agreements and partners to deliver leads/traffic, launched all technology on AWS (Lighthouse,) Setup and managed Facebook marketing campaigns. -
General Manager, Automotive InventoryDetroit Trading Company Dec 2019 - Nov 2021Auburn Hills, Michigan, United Stateso Was appointed to leadership team and participated in all leadership meetings, off-sites, etc. that had a direct impact on the overall operations of the organization. o Collaborated with multiple teams to launch in-house, proprietary A/B testing platform within six weeks from start to finish.o Business Development leader, worked directly with third-party vendors to be more transparent and share data. o Worked closely with multiple business units including leadership, data scientists, .NET developers, front-end developers, marketing and support teams. -
Vp, Product DevelopmentPentius 2018 - 2019o Reported directly to CMO to enable him to concentrate on strategic initiatives within the company.o Worked closely with multiple development teams including graphic designers, front-end designers, .NET developers and database developers to implement new changes.o Chosen by CEO on multiple occasions to lead new product development initiatives including redesign of consumer rewards program. o Worked closely with CEO to develop a new product that would eventually lead the CEO to develop a new, extremely successful new entity, having raised hundreds of millions in venture funding. -
Director Of Sales IntelligenceAuto Credit Express 2015 - 2018Auburn Hills, MichiganAuto Credit Express, a division of Internet Brands, has been regarded as the #1 provider for Special Finance Internet Leads for car dealers. Responsible for helping the Sales division evolve from working prospects out of Excel to a fully functional CRM which prioritized prospects based on opportunity and a proprietary scoring model. Rather than calling from an incomplete phone book of every dealer in their territory to the top opportunities.o Hand selected to establish new intelligence-based sales strategy leveraging technology and data to increase performance, transparency, revenue and customer base. Within 30 days of the new assignment, on boarded two additional dealers for $76,800 annually. o During the integration of the Detroit and Los Angeles sales teams, led the design and launch of a graphical reporting interface to ensure all inside and outside account managers used common opportunity metrics.o Integrated new sales prospecting software across team of over 50 sales representatives generating $100k in annual revenue with a cost of only $7,200 annually.o Quickly diagnosed an issue with a piece of automation that eliminated the need for daily, manual intervention (that a support team handled for 2 years).o Reduced number of “auto approval” credit requests from 800 per month down to zero within 30 days.o Recognized by COO as the “go to” person to get special projects completed successfully. -
Director Of Internet MarketingAuto Credit Express Jan 2012 - Mar 2015Auburn Hills, MiTo help drive incremental revenue to the company, I was tasked with building out a new business unit responsible for business development, reporting/dashboarding and developing team members. Over the 3 year span, this small team of 3-4 people was able to grow annual revenue from $550k to $2.4mm with around 80% profit margin. Being the first team within the organization to use a proprietary predictive marketing platform was a major contributor to growth. Real-time decision tree models delivered the right message to the right consumer at the right time.o Worked with the COO to design and implement a new business unit to generate incremental revenue.o Increased revenue from $550k to $2.4mm over a 3-year period, achieving year over year growth with an approximated margin of 80% by developing new business, maintaining existing relations and spearheading the company’s first predictive marketing platform.o Recruited, developed and provided leadership to a small team of 3 to 4 members to continuously achieve monthly goals.
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Software EngineerAuto Credit Express Jan 2008 - Jan 2012Auburn Hills, Mio Developed a proprietary analytics platform from the ground up to track over 200 websites which was used for eight years before being retired.o Managed and developed automated proprietary pay-per-click/search engine marketing strategy which eliminated the need for maintenance by personnel through the creation of an algorithm to manage 1.2mm keywords and a multi-million dollar annual spend. o Responsible for the development of online training academy for auto dealerships to increase the performance of their Special Finance division.
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It ManagerAutocash 2006 - 2007Grand Blanc, MiAutoCash provided an innovative rewards program for local car dealers to help continously drive repeat traffic through the service department. My role as the IT Manager was to spec, code and maintain both the consumer facing website as well as the dealer portal. Consumers could access their rewards balance 24 hours a day either through the web or a telephony-based plarform built off Asterisk. Dealers could easily access their program participants and usage data.
Daniel Shevnock Skills
Daniel Shevnock Education Details
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Management Information Systems, Business Intelligence -
Information Technology, Information Management
Frequently Asked Questions about Daniel Shevnock
What company does Daniel Shevnock work for?
Daniel Shevnock works for Bright Horizons Media
What is Daniel Shevnock's role at the current company?
Daniel Shevnock's current role is Helping People Help People.
What is Daniel Shevnock's email address?
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What is Daniel Shevnock's direct phone number?
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What schools did Daniel Shevnock attend?
Daniel Shevnock attended Baker College, Baker College.
What are some of Daniel Shevnock's interests?
Daniel Shevnock has interest in Knowledge Discovery And Data Mining, Business Intelligence.
What skills is Daniel Shevnock known for?
Daniel Shevnock has skills like Online Lead Generation, Email Marketing, Web Analytics, Online Advertising, Online Marketing, Sem, Ppc, Web Development, Lead Generation, Google Analytics, Digital Marketing, Management.
Who are Daniel Shevnock's colleagues?
Daniel Shevnock's colleagues are Laura Cekyte, Clarissa Muro, Maria De Los Angeles Diaz Ibarra, Fawzy Almatary, Steven Sun, Sarah Van Den Berg.
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