Data driven marketing consultant

2.0heads brings an integrated approach and decades of sales and marketing experience to the challenge of finding and keeping your next customer. You bring the business offer.We bring the insight, ideas and technical know-how to generate new clients.We are a partnership that believes in the power of data-driven decision making. Data can describe, persuade, measure, and enlighten. Anything made, any task performed, indeed virtually any activity or behavior can be measured and improved.Until recently, data – and the tools to make it actionable - was the province of the largest companies. Gathering meaningful data was difficult, storing it expensive and understanding how to use it virtually impossible without specialized help.However, with the ubiquity of online analytics, CRM’s, email marketing clients and other cloud-based applications, data is everywhere and the tools to make sense of it available to all.While the barriers to gathering and manipulating data have disappeared, most SMB's have yet to find consistent insight and improvement using in-house resources.2.0heads specializes in helping clients understand how each investment in time, money and resources pays off. We help clients increase sales, understand customer behavior, measure the effectiveness of marketing channels and increase virtually any desired outcome.Embracing a holistic approach, 2.0heads tightly integrates the components of a client’s digital ecosystem, (website, CRM, email platform, etc.) to insure that the maximum impact is achieved from every marketing dollar.

• Directly responsible for $22 million in print and eMedia advertising sales across a dozen B-to-C and B-to-B communities• Led 19 salespeople in 6 cities selling to national brands, agencies and SMB clients• Stemmed the five year decline in print advertising while quadrupling the organic growth rate of eMedia advertising revenue to an annual rate of 25%

• Designed and sold integrated SEO/SEM, and online marketing programs for high-end real estate and shelter businesses that included web design, content development, social media engagement, and email marketing• Produced and distributed broadcast and online marketing videos for agencies, realtors, builders and designers

• Designed and executed Chicago Comcast’s first privately-run, video on demand advertising channel• Hired, trained and lead 5 person sales team that generated $500,000 in ad sales in less than 8 months• Designed and produced online and digital value-added products to broaden the appeal of VOD offering

• Designed and executed sales effort that took startup women’s health and beauty magazine from zeroto $1.1 million in 16 months• Directly responsible for selling $700,000 in marketing services to 100 clients• Led the re-launch of luxury shelter publication that generated over $500,000 in its first year

• Authored Ashley business plan and $10 million investment approved by Reed CEO• Lead sales team that grew revenue from $1.1 million in 1999 to $25 million in 2002• Designed, staffed and managed scalable geographically distributed sales model.• Created sales recruiting, training and development program successfully used to prepare sales team of 100. • Sold senior executives of major accounts custom publishing packages worth up to $100,000+• Pushed unit price of product by 85% while exponentially increasing sales volume 23 fold• Designed sales performance measurement system that provided day-to-day monitoring of key sales metrics allowing for continuous evaluation of individual and market performance

• Directly responsible for a $15 million organization with over $3 million in operating profit• Hired, trained and lead a team of 53 sales, production and administrative professionals• Managed 8 publications in 7 Midwest markets including Chicago, Detroit, Indianapolis, Cincinnati, Cleveland, Columbus and Dayton

• Authored and executed the national sales rollout plan for Apartments.com that generated annualized sales of $3.8 million in less than 12 months• Hired and trained sales force of 18 including telemarketing staff and regional Account Executives• Positioned Apartments.com as the premium product in the marketplace allowing the company to effectively compete against the competition at a 100% price premium • Increased the average selling price by 500% over a six month period

• Promoted from consultant to Director of Advertising and then to Publisher within nine months of hire.• Acquired 20 new high-tech and Internet clients in the first 2 months with the company, representing 60% of all new business generated.• Exceeded previous sales record for the assigned product line by 300% with the first 3 months as a consultant.

• Sold $1.5 million in advertising space in five start-up publications to both large and small clients• Serviced and sold 400 clients over four years through telephone and in-person calls in 25 cities in the U.S., Canada, Mexico, England, Austria, Spain, Hong Kong, Taiwan and Japan.• Created four new titles and secured nationwide distribution on both a wholesale and retail level• Authored business plan and sold proposal to five individual investors resulting in start-up funding of $1.2 million.

• Managed the sales, production, and administrative departments of Alexander Communications, the $5 million operating unit of the Macmillan Creative Services• Directed nine-member sales department responsible for launching 3 new publications with sales in excess of $900,000• Provided and presented financial and operations analysis to the President and Executive Committee of Macmillan• Prepared and presented analysis on corporate restructuring alternatives in the Macmillan defense against a hostile takeover bid by Robert Maxwell

• Provided senior management with capital investment analysis on over 20 projects worth over $600 million.