Leading Ecommerce, Digital Marketing, Third Party Delivery, and Catering for California Pizza Kitchen. Improved order uptime availability from below 97% to 99.99%. Led the implementation of Internal Delivery) which is a +$5M contribution to revenue. Rebuilt the ecommerce order experience, generating $4+mm of incremental revenue. Mobilized the Voice of Guest Data to drive operational awareness and improvements in the guest experience across dine-in and off premise

Led website and ecommerce platform transformation. Working across OLO, Hathway, Toast, Punch, SOCI and more. Launched a new online ordering platform, new website, and app on budget. Implemented Ecommerce Analytics tracking through OLO/Google Analytics along with tracking dashboards to understand the conversion metrics of all online channels. Aligned Earned, Owned and Paid channels to deliver stronger business results. Worked hands on with Franchisees with respect Marketing, Analytics and Insights across all digital channels. Implemented a highly targeted series of email marketing automation elements to drive incremental visits into the restaurants. Led digital advertising and marketing bringing brand elements and direct response media to contribute an 8x ROAS (just focused on ecommerce) with minimal discounting. .

Digital Media, Email Marketing, Website Management, Loyalty Marketing, Platform Marketing and Analytics. Led digital marketing and ecommerce operations for Projectjuice.com and Livebeaming.com generating an increase in revenue through integrated ecommerce and traffic building initiatives by aligning promotions, media, and social story selling.

Led Website Management, Email Marketing, Loyalty Marketing, Digital Media, SEO, SEM and Analytics for the PHG portfolio at the brand level. Supported 5 resorts in all of their digital marketing.

Loyalty Marketing, Website Management, Email Marketing, Social Media Marketing, Digital Media, Ecommerce, Email and Analytics. Transformed and integrated thinking around digital and email marketing by incorporating a fully integrated approach leveraging the strengths of each channel in guest acquisition and transformative customer lifetime value campaigns.

Website Development, Project Management, Analytics, Social Media leading all website and digital integration in the launch of Hyundai Capital Canada

Global website development/management, social media, customer activation, lead management, email marketing, digital advertising, SEO, SEM, and, analytics.

North American digital marketing including website development, social media channels, SEO, SEM, demand forecasting and analytics. Generated a 15% increase in direct sales activity (incremental 48k units) by expanding and optimizing the national acquisition and distribution of third-party sales leads.

Directed company’s marketing for automotive business unit and drove integration with all departments (Sales, PR, Parts, Finance and Service) combining online and offline channel marketing strategies to support all aspects of the Suzuki Automotive Brand. Budget responsibility of $100M across broadcast, print, digital, and experiential channels, coordinating four agencies and eight team members.

Oversaw sales and implementation of e-mail marketing tools and digital media planning tools to Advertising Agencies and Fortune 1000 clients.

A pioneer in the lead generation and digital automotive space. Working first in an internal strategic capacity to assist in the preparation of an Initial Public Offering and transitioning into the field in support of revenue development.

Founding team member of the Southern California Inside sales team for Xerox Los Angeles.

A digital camera company who pioneered the consumer digital camera industry. I covered North America and worked directly with the CMO who covered global sales and marketing operations. We worked in online forums, trade shows and as a VAR integrator for several consumer electronics companies.