Dave Short Email & Phone Number

Jacksonville, Florida, United States

Jacksonville, Florida

Winston-Salem, Nc

Accepted the challenge of re-establishing Hanesbrands in the Food and Drug classes of trade leading a Broker Grocery team and a Direct Drug team. • Leading internal team across 5 business units delivered compelling proposal facilitating a 4 year category exclusivity agreement with second largest hosiery customer, CVS.• Strategized, authored and implemented business building plan for the food sector. Delivering 2014 growth +7%, 25 percentage points above 2013’s level, after years of consistent decline. Most recent 2017 results continue to surpass those of all other channels with shipment growth exceeding total category MULO results by 14 pp.

Winston Salem, Nc

• Supported the Department and Drug Store Teams developing compelling category review resulting in expanding product availability notably adding Hanes Underwear to Macy’s product mix.• Evaluated and delivered the purchase behavior and resulting synergies for the Hanesbrands Maidenform acquisition.

Vancouver, Wa

Pioneered Unilever expansion with the Hispanic consumer at Kroger and managed all Category Management activities at Kroger's Food 4 Less Division.• Partnering with the corporate in-sights team, led the engagement with the Kroger Merchandising Team across 12 commodities. Increased distribution on key Hispanic packs from 150 stores to 1,400+ driving 75% of segment growth.• Managing a 3 person merchandising team; leveraged relationships at Food 4 Less improving 4P's across 80% of Unilever categories drove sales 50% greater than remaining market.

Vancouver, Wa

Called on 18 Category Managers across 5 divisions to ensure superior local execution of national promotional plan for Unilever Personal Care and Grocery brands.• Delivered +$1.1 million annually in incremental revenue leveraging national programming to superior execution beginning in 2008. • In the decentralized ice cream business, partnering with Ralphs, Food 4 Less and Fred Meyer experienced growth 10 points above the remaining market.

Vancouver, Wa

Recruited to establish profitability in the Northwest Region managing a 4 office broker team across 10 Western states. In 2003 received added responsibility for coordinating Albertsons Corporate activity across 7 regions. .• Drove revenue +80% to $90 million while improving gross margin 4.5 percentage points across 12 state region managing a $24 million trade budget. • Conceived and introduced the idea of a convenience offering with Ben & Jerry's Single Serve Cups to the grocery trade generating $29 million in annual incremental revenue.• Recognized with the 2005 Enterprise Award for sales performance (+4.2 million units).

Various

• Regional Sales Manager - Northwest• Regional Sales Manager – Kansas Region and Fleming Corporate• Trade Marketing Manager (New Products) – White Plains NY

Teaneck, Nj

Haagen-Dazs Division• National Sales Development Manager – Managed Forecasting, New Item Rollout, Category Mgt.• Manager Sales Operations – Managed Category Management Team and IT Rollout• Manager Business Development – Acquisitions, New Products Development• Financial Analyst

Mba, Finance

B Comm, Marketing

Magna Cum Laude