North America's leading provider of IoT access control & monitoring solutions for residential & commercial applications.Product Roadmap Management: Responsible for myQ’s residential Video Service product roadmap, aimed at maximizing SaaS revenue.Feature Development: Led the definition, design, development, and launch of premium features, including AI-based Facial Recognition and Detection Zones for Cloud & Edge environments.Team Coordination: Coordinated full stack software development teams to create new myQ camera hardware products, ensuring seamless integration and functionality.Performance Monitoring: Created and monitored performance metrics and dashboards to meet company KPIs, ensuring continuous improvement and operational excellence.

A SaaS prop-tech company supporting institutional investors in single-family rental home acquisitions, renovations, marketing, and management.Platform Leadership: Reported to Chief of Strategy, leading all aspects of the property management platform: roadmap, design, development, and deployment.User Journey Studies: Led user journey studies and directed the design team in an iterative design thinking-driven process.Platform Re-tooling: Completely re-tooled the rental management platform to better align with enterprise-focused target user personas and their workflows.Technology Migration: Drove migration from Flutter to JavaScript React to better align with internal resources and maximize development velocity.

An early-stage Public Benefit Corporation on a mission to help people find and rent equipment when disasters strike or everyday on a jobsite.Product Design: Directed end-to-end design of SaaS-enabled Marketplace for the construction rental equipment industry, including a multi-tenant cloud-based POS platform and iOS & Android Mobile Apps.Product Strategy: Drove all aspects of product strategy, vision, and roadmap by leveraging market and user data obtained through qualitative and quantitative research.User Experience: Identified and championed User Experience (UX) requirements, developed UI wireframes, led Figma design/development, conducted A/B tests, and interpreted data to develop the optimal customer experience.Investment Presentations: Helped lead the team in developing and presenting plans to prospective VC partners for seed investment.

Blu Homes is the leading provider of premium prefabricated Smart Homes in North America.Market Research: Led all aspects of market research, product strategy, and product development to support nationwide scalability of luxury prefabricated homes.Virtual Design Software: Developed and managed virtual design software and customer-facing project management tools, delivering a 2.5x increase in customer conversion rates.Stakeholder Consensus: Obtained key stakeholder consensus across the leadership team to align departments around revamped product portfolio and go-to-market strategy.KPI Management: Defined and tracked key performance indicators (KPIs) to drive product strategy and roadmap, projecting a 20% y/y revenue growth.Vendor Contracts: Revised finish material offerings, set pricing, and negotiated vendor contracts for nationwide standardization, increasing average selling prices by 9%.

Lifeprint is the first instant photo printer that allows you to print live videos and share them using Augmented Reality.Product Strategy: Drove all aspects of hardware and software product strategy and development for a portable photo printer portfolio with companion Mobile Apps on iOS and Android.Cross-functional Leadership: Led teams to conceptualize, create, and deliver an AR App with custom filters in partnership with Warner Brothers under a Harry Potter Licensing agreement.App UI Evolution: Partnered with design and development teams to evolve the core Lifeprint App UI, improving App Store ratings from 2.9 to 4.1 stars.Retail Packaging: Managed retail packaging development for partners like Apple Stores, Target, and other international dealers.Metrics Reporting: Owned, developed, and maintained reporting on key product metrics such as Engagement Analytics, Retention Rate, Growth Rate, Struggle Scores, Version Adoption, Customer Acquisition Costs, and Lifetime Value Metrics.

Workrite is North America's leading designer, manufacturer, and distributor of height-adjustable work-centers.Product Strategy: Led all aspects of product strategy, development, and marketing of the sit-to-stand desk portfolio.Roadmap Planning: Planned, designed, and continuously evolved the product roadmap to maintain market leadership.Financial Performance: Managed overall financial and product performance, including revenue, profit, and loss through the product lifecycle.Stakeholder Consensus: Developed stakeholder consensus for new project approvals, including financial plans, timelines, product requirements, and go-to-market strategies.Product Delivery: Led cross-functional teams to deliver exceptional sit-to-stand products that contributed over 70% of company ARR.

DayMen Acquisitions is the world's leading provider of digital imaging accessories.Product Marketing: Drove all product marketing and retail placement activity across 4 brands in the US and Latin America portfolios.Category Leadership: Operated as Category Captain at Wal-Mart and Best Buy, increasing revenue by 27% and 34% despite declining hardware category sales.

Logitech designs products that bring people together through music, gaming, video, and computing.Product Marketing: Controlled product definition, ideation, development, pricing, packaging, and go-to-market strategy for mobility products.M&A Planning: Co-led cross-functional team in M&A target identification and integration planning for a $28M acquisition.

Lowepro is the #1 selling brand for professional photographers' carrying solutions.Product Strategy: Managed Lowepro’s global product line strategy, roadmap, and product development activities.Product Development: Supervised the creation of the Slingshot series (delivering $45M in revenue at +40% GM) and the Ridge series (delivering $10M at +35% GM).

Veo is the world's leading provider of OEM & ODM digital imaging products.Business Growth: Led the web camera business from $5M to $80M in less than 3 years.Brand Development: Created the Veo brand to protect the IBM licensing program, leading to a corporate name change.Inventory Program: Developed a program with The Walt Disney Company to turn excess inventory into children's products, saving $650K in inventory losses.Team Leadership: Supervised 5 PMs across Shanghai and Taipei offices.