I advise and work with their global client portfolio driving brand transformation and reputation enhancement through innovative, ROI-focused multi-channel communication strategies.

STR8FWD is a full-service communications and digital consultancy, built for the new decade. Our experience brings the right insight, technology and teamwork together to create innovative engaging experiences for business growth.Connect with me - craig.dsilva@str8fwd.co

Seconded to oversee a team to deliver an integrated global communications program for the United Nations Climate Change Conference COP28 with the UNFCCC and the UAE Government.

Oversaw the global Marketing & Communications outreach for TRADE X.Key regions include; Canada, USA, Mexico, Middle East, Europe & China.TRADE X is a technology startup that is the premiere B2B global automotive trading platform. TRADE X connects buyers and sellers in an end-to-end service solution. Users get access to a transparent and efficient digital marketplace and a complete set of trade instruments to satisfy their cross-border transactions.

Consulted for the Oman Oil Company on the merger of their 17 regional and international businesses under one central organisation. • Overseeing the entire re-branding of the new organisation • Development of all corporate messaging & communication guide books for new organisation • Development of stakeholder mapping for new leadership team & board of directors • Development of internal & external (regional & international) communications plan

Elected to the Strategy Board for the regional public relations trade association.Key focus is to drive change and infuse creativity across the regional communications landscape.

Spearheaded Infiniti’s communications across PR & Social programmes across the Europe, Middle East & Africa enhancing brands positioning and regional presence with a positive ROI.

Successfully planned & managed the region wide PR & Corporate Communications programmes for BMW, MINI & Rolls-Royce, Sobha Luxury Developers + support on DHL Middle East, JW Marriot International & Ritz Carlton

Successfully planned, managed & executed local and regional communications programmes for multi-sector clients that included; Dubai Properties Group (DPG), Jumeirah Restaurants, City Max Hotels, SUBWAY® (GCC), Renault Automobiles (GCC), Fitness First (Middle East), Sony Gulf FZE (GCC) & Ferrari Middle East & Africa & Formula 1