Evp, Strategy, Finance & Corp Dev
CurrentMACRO is a global media brand driven by people of color, telling stories with universal themes that inspire and connect. #stayMACRO
Jan 2022 - Present
AeroLeads people directory · profile
Bobby Singh Email & Phone Number
EVP, Head of Strategy, Finance & Corp Dev at MACRO
at
MACRO
1 work email found
@staymacro.com
5 phones found area 734, 202, 313, and 212
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 86%
Current company
Role
EVP, Head of Strategy, Finance & Corp Dev at MACRO
Location
Los Angeles, California, United States
Who is Bobby Singh? Overview
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Quick answer
Bobby Singh is listed as EVP, Head of Strategy, Finance & Corp Dev at MACRO at MACRO, based in Los Angeles, California, United States. AeroLeads shows a work email signal at staymacro.com, phone signal with area code 734, 202, 313, 212, and a matched LinkedIn profile for Bobby Singh.
Bobby Singh previously worked as EVP, Strategy, Finance & Corp Dev at Macro and EVP, Head of Strategy & Operations at Macro. Bobby Singh holds Mba from Columbia Business School.
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{first_initial}{last}@staymacro.com
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Profile bio
About Bobby Singh
Bobby supports MACRO’s leadership team in setting business strategy and executing against key strategic initiatives across all existing lines of business. In addition, Bobby is responsible for identifying, evaluating, and operationalizing new business opportunities and partnerships to support the acceleration of MACRO’s growth trajectory.Prior to MACRO, Bobby served as Spotify’s Head of Business Strategy for its Content and Advertising Business Units. In this role, Bobby led the evaluation of various new business opportunities for Spotify. Before joining Spotify, Bobby was SVP of Viacom Digital Studios and Head of Digital for BET Networks. In this role, he led the teams responsible for all aspects of BET’s digital and social strategy, overseeing content development, social programming, bus dev/partnerships, site/app management, and digital business operations. Bobby was also Sr. Director of Strategic Initiatives at iHeartMedia, founder and CEO of KashPile, an online money management and shopping site for kids; Management Consultant at the Boston Consulting Group; and held various positions within Financial Planning & Analysis and Supply Chain & Logistics at Limited Brands, Kmart, and Marshall Field’s.Over his career, Bobby has established himself as a thought leader in the industry and has been recognized by the American Marketing Association (AMA) as a 4 Under 40 Emerging Leader; by Broadcasting & Cable as an NYC Television Week 40 Under 40; and by Cablefax as one of the Most Influential Minorities of 2018. Bobby holds an MBA with Honors from Columbia Business School, a Certificate in Leadership from Harvard Business School, and a BA in Economics from the University of Michigan.
Current workplace
Bobby Singh's current company
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16 roles · 27 years
Bobby Singh work experience
A career timeline built from the work history available for this profile.
Evp, Head Of Strategy & Operations
2021 - Dec 2021
Head Of Business Strategy, Content & Advertising
2021 - 2021
Head Of Strategy & Operations, Content Business
2019 - 2020
~1 yr
Svp, Viacom Digital Studios
2019 - 2019
Svp, Head Of Digital - Bet Networks
Served as GM of BET’s digital business unit managing the p&l and overseeing an organization of 50+ employees; responsible for setting the vision, shaping the strategic road-map, and empowering teams to extend BET’s reach and relevance toward multi-platform ubiquity
2017 - 2019
~2 yrs
Vp, Digital Strategy, Operations And Business Intelligence - Bet Networks
- Led Strategy, Business Development, Vendor Management, and Operations for BET Digital; Supported Chief Digital Officer in setting vision and managing multi-million dollar expense budget; Oversaw Digital Analytics.
- Spearheaded growth plan entailing site overhaul, increased content production, data-driven social editorial strategy, SEO, and newsletter optimization, resulting in +36% growth in reach and +42% growth in.
- Supported negotiations and served as key liaison for partnerships with key platforms, including YouTube, Facebook, Twitter, and Snapchat
- Collaborated with Sales leadership to create native video advertising offering
- Built Digital Analytics, Digital Marketing, and Pricing & Inventory functions from the ground up
- Support product and technology team in prioritizing site and app enhancements based on expected ROI
2015 - 2017
~2 yrs
Senior Director, Strategic Initiatives
- Managed team of strategists and project managers to identify and execute revenue growth and cost reduction initiatives for iHeart Media’s broadcast, digital and live events businesses
- Led company-wide cost reduction initiative, reducing run rate payroll and other overhead expense
- Supported ideation and rollout of new ad product with potential to increase run rate revenues by ~$100MM
- Managed migration of agencies conducting multi-market buys from local to national model, reducing commission expense by 4pp, and freeing time for Local Sales organization to focus on new business development
- Conducted due diligence and rolled out inventory representation test allowing iHeart Sales organization to represent digital inventory of one of the largest digital publishers with 98MM comScore Unique Visitors
- Conducted industry and internal deep-dives to define strategic roadmap for Local Digital and Live Events business units
2014 - 2015
~1 yr
Director - Strategic Initiatives
2013 - 2014
~1 yr
Founder, Ceo
- Oversaw design, development, launch and general management of online money management and shopping tool for kids
- Placed in six business plan and pitch competitions with KashPile concept
- Secured press mentions in SmartMoney.com, MSN Money, Market Watch and Huffington Post
2011 - 2013
~2 yrs
Management Consultant
- Led cost reduction project for the non-alcoholic beverages category of a global convenience & gas retailer
- Achieved double-digit percentage reduction for largest sub-category by conducting SKU level productivity analyses and creating detailed negotiation plans for Category Managers, Directors and Vice PresidentsManaged.
- Identified ~$20MM run rate savings opportunity from rationalization of production plants and optimization of production to minimize landed cost
- Created multi-year road-map for vertical integration into packaging operations by balancing the cost savings opportunity with anticipated industry-wide ripple effectsDeveloped growth strategy for international office.
- Conducted due diligence, including competitive benchmarking, customer segmentation, expert interviews, site surf-along, and financial analyses to recommend optimal growth strategiesInternal Project for BCG CEO
- Collaborated with 12 senior partners across multiple global offices to develop collateral for new client service modelRecruiting Specialist – Columbia Business School
2009 - 2011
~2 yrs
Summer Intern
- Conducted product lines study to develop pricing strategy for Fortune 500 global label manufacturer
- Identified $20MM+ revenue growth opportunity based on analysis of clearing prices and price floors
- Assisted client with consolidation of more than 10 regional costing models into one global costing model expected to reduce product quote cycle from one week to one day
2008 - 2008
Senior Financial Analyst
- Supported Logistics Services Group with capital budgeting, financial reporting and ad hoc analyses
- Developed business case for $40MM+ of capital projects, resulting in 100% approval of projects
- Markedly improved forecasting of shipping costs by incorporating key cost drivers (e.g. oil prices) to predictive regression model
- Appointed to Inclusion Council to devise strategies that influence managers to recruit and retain diverse associates
- One of only Financial Analysts to win back-to-back Standing “O” Awards for excellence
2005 - 2007
~2 yrs
Financial Analyst Iii
- Helped design and roll out vendor compliance program aimed at improving operational inefficiencies
- Defined and communicated charge-back methodologies to active vendor-base, generating $20MM+ of operational cost recovery while markedly improving on-time deliveries, fill rate, pack size, and advanced ship notice.
- Led requirements definition and testing for dispute resolution tool that reduced resolution time from 2 weeks to 2 days
- Recognized by Leadership for excellence, receiving two merit increases within 11 months of employment
2004 - 2005
~1 yr
Business Analyst
- Supported apparel buyers in managing inventory levels, markdowns, and assessing financial impact from out-of-stocks
- Revamped inventory forecast models, improving Boys’ Jeans in-stock position from 65% to 95%
- Interviewed customers, gaining insights that led to a change in product placement strategy
- Awarded 4-Star Award within first six months of work by exceeding all inventory goals
2002 - 2003
~1 yr
Co-Founder
Bhangra Fusion
- Co-founded and led operational duties for Bhangra Fusion, a popular South-Asian dance competition
- Negotiated talent agreements
- Booked performance venues for events
- Developed and executed marketing campaigns to generate awareness and drive ticket sales
1999 - 2002
~3 yrs
3 education records
Bobby Singh education
Mba
Columbia Business School
Authentic Leadership Development
Harvard Business School Executive Education
Ba, Economics
University Of Michigan
FAQ
Frequently asked questions about Bobby Singh
Quick answers generated from the profile data available on this page.
What company does Bobby Singh work for?
Bobby Singh works for MACRO.
What is Bobby Singh's role at MACRO?
Bobby Singh is listed as EVP, Head of Strategy, Finance & Corp Dev at MACRO at MACRO.
What is Bobby Singh's email address?
AeroLeads has found 1 work email signal at @staymacro.com for Bobby Singh at MACRO.
What is Bobby Singh's phone number?
AeroLeads has found 5 phone signal(s) with area code 734, 202, 313, 212 for Bobby Singh at MACRO.
Where is Bobby Singh based?
Bobby Singh is based in Los Angeles, California, United States while working with MACRO.
What companies has Bobby Singh worked for?
Bobby Singh has worked for Macro, Spotify, Viacom, Iheartmedia (Formerly Clear Channel), and Kashpile.
How can I contact Bobby Singh?
You can use AeroLeads to view verified contact signals for Bobby Singh at MACRO, including work email, phone, and LinkedIn data when available.
What schools did Bobby Singh attend?
Bobby Singh holds Mba from Columbia Business School.
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