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Bobby supports MACRO’s leadership team in setting business strategy and executing against key strategic initiatives across all existing lines of business. In addition, Bobby is responsible for identifying, evaluating, and operationalizing new business opportunities and partnerships to support the acceleration of MACRO’s growth trajectory.Prior to MACRO, Bobby served as Spotify’s Head of Business Strategy for its Content and Advertising Business Units. In this role, Bobby led the evaluation of various new business opportunities for Spotify. Before joining Spotify, Bobby was SVP of Viacom Digital Studios and Head of Digital for BET Networks. In this role, he led the teams responsible for all aspects of BET’s digital and social strategy, overseeing content development, social programming, bus dev/partnerships, site/app management, and digital business operations. Bobby was also Sr. Director of Strategic Initiatives at iHeartMedia, founder and CEO of KashPile, an online money management and shopping site for kids; Management Consultant at the Boston Consulting Group; and held various positions within Financial Planning & Analysis and Supply Chain & Logistics at Limited Brands, Kmart, and Marshall Field’s.Over his career, Bobby has established himself as a thought leader in the industry and has been recognized by the American Marketing Association (AMA) as a 4 Under 40 Emerging Leader; by Broadcasting & Cable as an NYC Television Week 40 Under 40; and by Cablefax as one of the Most Influential Minorities of 2018. Bobby holds an MBA with Honors from Columbia Business School, a Certificate in Leadership from Harvard Business School, and a BA in Economics from the University of Michigan.
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Evp, Strategy, Finance & Corp DevMacro Jan 2022 - PresentLos Angeles, Ca, UsMACRO is a global media brand driven by people of color, telling stories with universal themes that inspire and connect. #stayMACRO -
Evp, Head Of Strategy & OperationsMacro 2021 - Dec 2021Los Angeles, Ca, Us
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Head Of Business Strategy, Content & AdvertisingSpotify 2021 - 2021Stockholm, Stockholm County, Se -
Head Of Strategy & Operations, Content BusinessSpotify 2019 - 2020Stockholm, Stockholm County, Se
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Svp, Viacom Digital StudiosViacom 2019 - 2019New York, Ny, Us -
Svp, Head Of Digital - Bet NetworksViacom 2017 - 2019New York, Ny, UsServed as GM of BET’s digital business unit managing the p&l and overseeing an organization of 50+ employees; responsible for setting the vision, shaping the strategic road-map, and empowering teams to extend BET’s reach and relevance toward multi-platform ubiquity
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Vp, Digital Strategy, Operations And Business Intelligence - Bet NetworksViacom 2015 - 2017New York, Ny, UsLed Strategy, Business Development, Vendor Management, and Operations for BET Digital; Supported Chief Digital Officer in setting vision and managing multi-million dollar expense budget; Oversaw Digital Analytics, Audience Development, Digital Finance, Pricing & Inventory, and Ad Operations departments• Spearheaded growth plan entailing site overhaul, increased content production, data-driven social editorial strategy, SEO, and newsletter optimization, resulting in +36% growth in reach and +42% growth in multi-platform video consumption year-over-year• Supported negotiations and served as key liaison for partnerships with key platforms, including YouTube, Facebook, Twitter, and Snapchat• Collaborated with Sales leadership to create native video advertising offering• Built Digital Analytics, Digital Marketing, and Pricing & Inventory functions from the ground up• Support product and technology team in prioritizing site and app enhancements based on expected ROI
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Senior Director, Strategic InitiativesIheartmedia (Formerly Clear Channel) 2014 - 2015New York, Ny, UsManaged team of strategists and project managers to identify and execute revenue growth and cost reduction initiatives for iHeart Media’s broadcast, digital and live events businesses• Led company-wide cost reduction initiative, reducing run rate payroll and other overhead expense• Supported ideation and rollout of new ad product with potential to increase run rate revenues by ~$100MM• Managed migration of agencies conducting multi-market buys from local to national model, reducing commission expense by 4pp, and freeing time for Local Sales organization to focus on new business development• Conducted due diligence and rolled out inventory representation test allowing iHeart Sales organization to represent digital inventory of one of the largest digital publishers with 98MM comScore Unique Visitors• Conducted industry and internal deep-dives to define strategic roadmap for Local Digital and Live Events business units -
Director - Strategic InitiativesIheartmedia (Formerly Clear Channel) 2013 - 2014New York, Ny, Us
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Founder, CeoKashpile 2011 - 2013Oversaw design, development, launch and general management of online money management and shopping tool for kids• Placed in six business plan and pitch competitions with KashPile concept• Secured press mentions in SmartMoney.com, MSN Money, Market Watch and Huffington Post -
Management ConsultantThe Boston Consulting Group (Bcg) 2009 - 2011Boston, Massachusetts, UsLed cost reduction project for the non-alcoholic beverages category of a global convenience & gas retailer• Achieved double-digit percentage reduction for largest sub-category by conducting SKU level productivity analyses and creating detailed negotiation plans for Category Managers, Directors and Vice PresidentsManaged network optimization and vertical integration assessment for a global food & beverage company• Identified ~$20MM run rate savings opportunity from rationalization of production plants and optimization of production to minimize landed cost• Created multi-year road-map for vertical integration into packaging operations by balancing the cost savings opportunity with anticipated industry-wide ripple effectsDeveloped growth strategy for international office supplies and services retailer• Conducted due diligence, including competitive benchmarking, customer segmentation, expert interviews, site surf-along, and financial analyses to recommend optimal growth strategiesInternal Project for BCG CEO• Collaborated with 12 senior partners across multiple global offices to develop collateral for new client service modelRecruiting Specialist – Columbia Business School• Selected to serve as the lead Columbia Business School Recruiting Specialist for all BCG Americas offices -
Summer InternThe Boston Consulting Group (Bcg) 2008 - 2008Boston, Massachusetts, UsConducted product lines study to develop pricing strategy for Fortune 500 global label manufacturer• Identified $20MM+ revenue growth opportunity based on analysis of clearing prices and price floors• Assisted client with consolidation of more than 10 regional costing models into one global costing model expected to reduce product quote cycle from one week to one day
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Senior Financial AnalystLimited Brands 2005 - 2007Columbus, Oh, UsSupported Logistics Services Group with capital budgeting, financial reporting and ad hoc analyses• Developed business case for $40MM+ of capital projects, resulting in 100% approval of projects• Markedly improved forecasting of shipping costs by incorporating key cost drivers (e.g. oil prices) to predictive regression model• Appointed to Inclusion Council to devise strategies that influence managers to recruit and retain diverse associates• One of only Financial Analysts to win back-to-back Standing “O” Awards for excellence -
Financial Analyst IiiKmart Corp. 2004 - 2005Chicago, Illinois, UsHelped design and roll out vendor compliance program aimed at improving operational inefficiencies• Defined and communicated charge-back methodologies to active vendor-base, generating $20MM+ of operational cost recovery while markedly improving on-time deliveries, fill rate, pack size, and advanced ship notice compliance• Led requirements definition and testing for dispute resolution tool that reduced resolution time from 2 weeks to 2 days • Recognized by Leadership for excellence, receiving two merit increases within 11 months of employment -
Business AnalystMarshall Field'S 2002 - 2003UsSupported apparel buyers in managing inventory levels, markdowns, and assessing financial impact from out-of-stocks• Revamped inventory forecast models, improving Boys’ Jeans in-stock position from 65% to 95%• Interviewed customers, gaining insights that led to a change in product placement strategy• Awarded 4-Star Award within first six months of work by exceeding all inventory goals -
Co-FounderBhangra Fusion 1999 - 2002Co-founded and led operational duties for Bhangra Fusion, a popular South-Asian dance competition• Negotiated talent agreements• Booked performance venues for events• Developed and executed marketing campaigns to generate awareness and drive ticket sales
Bobby Singh Education Details
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Columbia Business SchoolMba -
Harvard Business School Executive EducationAuthentic Leadership Development
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University Of MichiganEconomics
Frequently Asked Questions about Bobby Singh
What company does Bobby Singh work for?
Bobby Singh works for Macro
What is Bobby Singh's role at the current company?
Bobby Singh's current role is EVP, Head of Strategy, Finance & Corp Dev at MACRO.
What is Bobby Singh's email address?
Bobby Singh's email address is bo****@****bet.com
What is Bobby Singh's direct phone number?
Bobby Singh's direct phone number is +173426*****
What schools did Bobby Singh attend?
Bobby Singh attended Columbia Business School, Harvard Business School Executive Education, University Of Michigan.
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