• Coach franchisees to utilize programs that will increase their profitability, productivity and closing rates in order to grow and expand.• Manage unit average sale, close ratio, balance of share and total sales reports and take proactive measures with franchisees to enhance their performance metrics.• Cultivate sales, operational, and marketing strategies with franchisees that increase revenue streams and hold franchisees accountable to execute against those strategies and plans.• Ensure that franchisees execute the SH marketing promotions including execution of new products, services and processes. • Proactively provide action plans to franchisees on how to implement opportunities to improve business results. • Responsible for 67 locations throughout the Mid-Atlantic & Northeast, equaling approximately $52M in annual revenue. • Consult with franchisees on HR issues, including recruiting, hiring, organizational chart development, performance reviews, training, and employee relations. • Work to increase sales revenue and market penetration by discussing best practices and company initiatives; motivated franchisees to implement changes in their businesses resulting in an increase of revenue by 12% over 2013.• Prepare and share communication to Franchisees in region regarding new company initiatives and projects. • Create annual business plans in collaboration with each franchisee, including financial projections and Key Performance Indicator goals.

Recruited to lead the startup management team of an aesthetics and skin care product distribution company, established to provide a unique cosmetic teeth whitening system as well as an unsurpassed skin care product line using the finest natural ingredients. • Personally responsible for directing overall operations of retail based Health & Wellness Company including short and long range strategic planning of operations, sales, marketing, human resources, and IT disciplines. • Held full P&L management authority for what grew to a $1.3 million company with 40+ employees during 18-month tenure. Developed and executed company business plan and operating budgets. • Researched and negotiated distribution contracts with product manufacturers. • Researched and implemented company health insurance plan for all employees. Solicited and negotiated contract with a national Human Resources service company to handle all HR related tasks for corporate operations as well as retail locations in multiple states. • Negotiated lease contracts at all retail locations and managed national contracts with vendors. • Held direct report responsibility for 40+ employees including one regional manager of vendor operations, seven retail store managers, and 35 treatment technicians. • Grew scope of operations from 6 retail locations in one state to 83 locations in nine states within the first year. During the worst economy (2008) in 70 years, achieved positive year end EBITA.• Produced 23% net savings refocusing sales channels for maximum impact and market penetration. • Overhauled training and customer service processes leading to under ½% customer dissatisfaction and product return rates.

Fulfilled an executive role with the industry leader in laser hair removal and medical aesthetic treatments nationwide for over ten years. • Developed and championed the strategic and tactical direction of all franchise operations including 36 franchise and 4 corporate owned locations in 21 states with annual sales of over $40 million. • Developed policy and structure for the corporate operations department with a focus on greater accountability and profitability. • Established clear franchise operational metrics for sales, marketing, medical and accounting departments to provide precise measurements for center analysis, cost control and enterprise growth. Personally developed the first Franchise Operations Manual. • Trained operations consultants on implementation of metric tools and benchmarks as a coaching and business development function integral to their franchisee responsibilities. • Conducted network-wide P&L analysis and developed operational expense guideposts based on franchise location, size and demographics. Provided franchise owners with quarterly P&L analysis, cost containment strategies and review of their operating budgets. • Championed the evolution of treatment specific training and educational manuals. • Formed a strategic franchisee committee charged with the evaluation, testing and development of new retail products and services. • Established well-defined department accountability standards and transformed a complacent operations team into highly motivated coaches, educators and consultants. • Collaborated with corporate - franchisee committees to develop - implement a Point of Sale system. • Coordinated with franchise sales, construction, legal and education departments to ensure the timely opening and training of all new franchises.

Reporting directly to the company president, oversaw and directed marketing, advertising, account retention, and daily operations of a commercial printing and packaging business. Managed sales, design, production, quality control, and material handling. Developed marketing and advertising strategies. Researched and identified new equipment and analyzed return on investment. Maintained profit margins and controlled cost of goods sold. Grew printing company from one customer (Stihl Inc.) and annual sales of $1 million to over 30 customers and annual sales of $1.3+ million in 2 years. Created and implemented quality assurance program, reducing cost and increasing profit margin 5%. Decreased customer rejections to less than 1% of gross sales. Created a new and profitable Graphic Arts Department. Managed seven direct reports in printing & graphics production.

Recruited to the national sales team of a leader in the development and growth of the display carded packaging industry. Marketed products through a variety of channels, serving as one of six regional account representatives on a nationwide network of knowledgeable packaging distributors, providing local service and customer support on thermoformed products. Personally responsible for 30+ regional distributors with over 200 packaging sales reps. Liaised between printing and thermoforming divisions to ensure optimal customer satisfaction. Estimated and quoted materials processes and production layouts. Trained distributor sales personnel on new products. Staffed sales booths at trade shows. Increased regions annual sales from $750K to $2.8M with the highest regional sales in the company, 1999 and 2000. Increased regional distributor network 15% and maintained the highest distributor retention rate in the company.