Daniel Sitko, Csa, Ltccp Email & Phone Number

Michigan, United States

United States

• Coach franchisees to utilize programs that will increase their profitability, productivity and closing rates in order to grow and expand.
• Manage unit average sale, close ratio, balance of share and total sales reports and take proactive measures with franchisees to enhance their performance metrics.
• Cultivate sales, operational, and marketing strategies with franchisees that increase revenue streams and hold franchisees accountable to execute against those strategies and plans.
• Ensure that franchisees execute the SH marketing promotions including execution of new products, services and processes.
• Proactively provide action plans to franchisees on how to implement opportunities to improve business results.
• Responsible for 67 locations throughout the Mid-Atlantic & Northeast, equaling approximately $52M in annual revenue.

• Recruited to lead the startup management team of an aesthetics and skin care product distribution company, established to provide a unique cosmetic teeth whitening system as well as an unsurpassed skin care product.
• Personally responsible for directing overall operations of retail based Health & Wellness Company including short and long range strategic planning of operations, sales, marketing, human resources, and IT disciplines.
• Held full P&L management authority for what grew to a $1.3 million company with 40+ employees during 18-month tenure. Developed and executed company business plan and operating budgets.
• Researched and negotiated distribution contracts with product manufacturers.
• Researched and implemented company health insurance plan for all employees. Solicited and negotiated contract with a national Human Resources service company to handle all HR related tasks for corporate operations as.
• Negotiated lease contracts at all retail locations and managed national contracts with vendors.

• Fulfilled an executive role with the industry leader in laser hair removal and medical aesthetic treatments nationwide for over ten years.
• Developed and championed the strategic and tactical direction of all franchise operations including 36 franchise and 4 corporate owned locations in 21 states with annual sales of over $40 million.
• Developed policy and structure for the corporate operations department with a focus on greater accountability and profitability.
• Established clear franchise operational metrics for sales, marketing, medical and accounting departments to provide precise measurements for center analysis, cost control and enterprise growth. Personally developed the.
• Trained operations consultants on implementation of metric tools and benchmarks as a coaching and business development function integral to their franchisee responsibilities.
• Conducted network-wide P&L analysis and developed operational expense guideposts based on franchise location, size and demographics. Provided franchise owners with quarterly P&L analysis, cost containment strategies.

Reporting directly to the company president, oversaw and directed marketing, advertising, account retention, and daily operations of a commercial printing and packaging business. Managed sales, design, production, quality control, and material handling. Developed marketing and advertising strategies. Researched and identified new equipment and analyzed.

Recruited to the national sales team of a leader in the development and growth of the display carded packaging industry. Marketed products through a variety of channels, serving as one of six regional account representatives on a nationwide network of knowledgeable packaging distributors, providing local service and customer support on thermoformed.

Bs, Marketing/Sales

Education record