David Skumurski Email & Phone Number

San Diego, California, United States

New Albany, Ohio, United States

Lead the development and execution of high-impact digital marketing campaigns toincrease online salesSuccessfully implement data-driven strategies, utilizing analytics tools to optimizemarketing efforts and improve ROICollaborate with cross-functional teams to launch innovative and engaging socialmedia initiativesStay ahead of industry trends, identifying and implementing emerging technologies toenhance digital marketing effectiveness and maintain Lane Bryant's competitive edge

San Diego, California, United States

Successfully implemented segmentation strategies to personalize email campaigns,resulting in an increase in overall email engagementAnalyzed campaign performance metrics and user behavior data to identify trendsand opportunities for optimization, leading to an improvement in conversion ratesCollaborated with cross-functional teams to integrate email marketing efforts withbroader marketing strategies, ensuring a cohesive and effective customer journeyExercised knowledge of HTML and CSS to craft visually appealing and responsiveemail templates to optimize deliverabilityExecuted A/B testing methodologies to analyze and improve email performancemetrics, including open rates, click-through rates, and conversion rates.

San Diego, California, United States

Developed and executed comprehensive marketing campaigns for ServiceNowin Eloqua/Marketo instancesWorked closely with cross-functional teams, including sales, productmanagement, and technical teams, to align marketing efforts with businessobjectives and enhance overall go-to-market strategiesLed trainings and created documentation to streamline and standardize internalprocesses in Marketo

Greater New York City Area

Executed end-to-end email marketing campaigns, including segmentation,content creation, and performance analysisImplemented marketing automation workflows to streamline processes andenhance personalizationDeveloped and implemented comprehensive sales enablement programs toequip sales teams with the necessary tools, content, and training to effectivelycommunicate the value proposition of OnDeck's products and servicesUtilized data analytics tools to track and analyze email campaign performance,enabling data-driven decision-making. Produced regular reports highlighting keyperformance metrics and actionable insights for continuous improvement.

Greater New York City Area

- Create compelling and strategic Sales presentations through graphic storytelling- Identify opportunities for revenue within accounts by analyzing performanceand industry data- Design client reporting templates for National Accounts sales support teamwhile adhering to Indeed’s brand guidelines- Manage multiple reporting requests while leading projects that enhanceefficiencies of sales- Cross collaborate with marketing teams to plan and execute roll-outs of newcollateral and sales materials to the global sales org

Greater New York City Area

- Drive growth by selling pay-per-click advertising (PPC) services- Develop relationships by way of phone, email, social media and professionalnetworking- Conduct live product demonstrations over the phone, via webinar and face toface- Prospect revenue opportunities and build a pipeline- Analyze and present monthly analytics reports to advertisers- Develop account relationships and close sales quickly