Daniel Mendonça Email & Phone Number

State Of São Paulo, Brazil

Having a deep understanding of the all projects within the SPACECAPS portfolio of the 8 companies and independent leading from scratch 4 Departments(community, Social, Marketing, and Public Relations) in the early 5 months of the company we were able to coordinate a 360º effort to better engage and build the biggest and most engaged Web3 Company of the whole Latin America. Setting now a new business model within the crypto market and creating value across all the business chains.Some of… Show more Having a deep understanding of the all projects within the SPACECAPS portfolio of the 8 companies and independent leading from scratch 4 Departments(community, Social, Marketing, and Public Relations) in the early 5 months of the company we were able to coordinate a 360º effort to better engage and build the biggest and most engaged Web3 Company of the whole Latin America. Setting now a new business model within the crypto market and creating value across all the business chains.Some of the projects that happened and gave us the opportunity to claim those rights were:- Full Coverage by Forbes and other new Business New Outlets in the Region- Multiple social media campaigns with LOUD focused around User Acquisition- Creative and Unique mechanics of P2E within SNACKCLUB Community- 6x on Trending Topics with organic engagement on targeted Marketing Campaigns- 10M Views on Content around a newly launched Brand- Partnership with SKY MAVIS to Produce the First Official Axie Infinity Event in LATAM(Biggest viewership even seen at an Axie Tournament)- Development of up 80% conversion rate of users for partnered Web3 games Show less

Experiencing the first time working with an international across 4 different countries over the EMEA community that was oriented toward engaging tournament platforms for different stakeholders.During this period by working with the data available we were able to move from making short-term and independent decision-making whenever elaborating an even calendar to create long-term and data-driven campaigns that would boost up to 150% on targeted events and 50% on the overall player base of… Show more Experiencing the first time working with an international across 4 different countries over the EMEA community that was oriented toward engaging tournament platforms for different stakeholders.During this period by working with the data available we were able to move from making short-term and independent decision-making whenever elaborating an even calendar to create long-term and data-driven campaigns that would boost up to 150% on targeted events and 50% on the overall player base of the platform by the first month of implementation.This was only possible by:- Identifying key data sources for decision-making over the player base- Establishing KPIs for the community department and goals based on smaller communities- Automating the monitoring of each KPI by implementing Business Intelligence Tools(PowerBI)- Benchmarks reports across strategy and platform functionalities for all competitors available in the region- Next steps roadmaps for future marketing efforts of the company Show less

After the success, analytical view, and reporting on past projects I was now responsible os replicating the same type of process and helping with internal communication across all the company.This would lead to interaction with all 9 departmental leaders on a daily basis to help synchronize their efforts to make each campaign/project run as it should always with short deadlines. Some of those campaigns can be enumerated as:- Launch of the first Esports Branded Energy Drink in Brazil… Show more After the success, analytical view, and reporting on past projects I was now responsible os replicating the same type of process and helping with internal communication across all the company.This would lead to interaction with all 9 departmental leaders on a daily basis to help synchronize their efforts to make each campaign/project run as it should always with short deadlines. Some of those campaigns can be enumerated as:- Launch of the first Esports Branded Energy Drink in Brazil National wide - bringing Fusion to be one of AMBEV best selling brands of the year(LOUD Fusion - AMBEV)- Creation & Launch of LOUD Music Label with LOUD Guxta (Over 90M Views in a Year)- Tilibra & LOUD Collab on launching notebooks for Schools(Out of STOCK in 1 month)- LOUD & PIET Collab Merch + Announce Pedro Andrade(One of the biggest fashion names in Brazil by Vogue Italia) as Apparel Director (Out of stock in less than 6hrs)- LOUD Application & Approval in BR League of Legends Franchise- Just a Little Game: Os Bastidores da LOUD - First Brazilian Esports Documentary to be sold to a Streaming platform- Top 1 Most Tweeted About Esports Teams of 2021 WORLDWIDE - by TwitterGaming- LOUD X Itau Brand Deal & Annoucement- LOUD X Submarino Brand Deal & AnnouncementNot only was I the key point of communication for all projects mentioned above but I also in the meantime had to lead and structure the new partnerships department of the company for 3 months. This put me to be overviewing over 40 influencer campaigns with brands such as: Nike, Adidas, O Boticário, LevelUp Games, Activision, Motorola, Samsung, Riot Games, Genshim Impact, Garena, Tilibra, Santander, Kaspersky Show less

Being one of the leaders in the Social Media department on an ascending brand such as LOUD in the period they had the fastest growth up to this date going from 5.7M followers on brand socials to 20M in a 14 months period, while our network was getting close to a 300M followers overall. This enabled me to experience content creation and storytelling strategies and concepts that would lead us to create the most passionate and engaged community that Brazilian esports has ever seen - being… Show more Being one of the leaders in the Social Media department on an ascending brand such as LOUD in the period they had the fastest growth up to this date going from 5.7M followers on brand socials to 20M in a 14 months period, while our network was getting close to a 300M followers overall. This enabled me to experience content creation and storytelling strategies and concepts that would lead us to create the most passionate and engaged community that Brazilian esports has ever seen - being even known for the LOUD Effect, where once LOUD announces a new influencer their social would grow 150k followers by the day. Breaking records such as being the first Esports Team to get on 1Billion Views on YouTube and putting out over 30+ Marketing Campaigns that would get on Twitter trending topics and YouTube homepage.During this period I was able to help strategize and execute multiple of the Social & Content plan of the brand such as Fusion(AMBEV), Codashop, Discord, LOUD Mii, LOUD Fortnite, Free Fire Esports Line Up 2020, LOUD Entering the League of Legends Franchise, Copa America 2020 Championship Coverage, FFWS Championship Coverage. Show less

One of the responsible for controlling all of our resources to deliver the best possible solution in all Digital Marketing fields.Worked alongside with companies such as: Santos FC, NeshaStore, Emaker, Team Reapers, Detona Gaming and others.

Goiânia, Goiás

One of the responsible for taking care of our clients growth strategy, benefits and result analysis

Brazil

As a Social Media Manager and Content Director, I've effectively managed the social media presence for six competitive line-ups, growing our following from 10,000 to 300,000 users. This growth showcases my ability to engage our target audience, create compelling content, and leverage social media platforms to their full potential.In addition to managing social media, I've led a team of three, honing my leadership skills while consistently meeting performance targets. I've also developed… Show more As a Social Media Manager and Content Director, I've effectively managed the social media presence for six competitive line-ups, growing our following from 10,000 to 300,000 users. This growth showcases my ability to engage our target audience, create compelling content, and leverage social media platforms to their full potential.In addition to managing social media, I've led a team of three, honing my leadership skills while consistently meeting performance targets. I've also developed and executed successful marketing campaigns in collaboration with high-profile brands such as Hyper X, Dell, Intel, Alienware, Lupo, and CCP. These experiences underscore my capabilities in strategic social media management and content direction. Show less

Goiânia Area, Brazil

Responsible for keeping our clients updated with their payments and create new strategies to communicate with them.

Goiânia Area, Brazil

Executive Marketing And Business English, Marketing/Marketing Management, General

Bachelor'S Degree, Business Administration And Management, General, Global Grade: 8.8

Bachelor'S Degree, Computer Science, Global Grade: 9.2

Uncompleted course

Bachelor'S Degree, Computer Science

Uncompleted Course

Certificado De Ensino Médio, Mathematics