Danielle S. Email & Phone Number

West Chester, PA, US

Louisville, CO, US

Louisville, CO, US

Project management and marketing for SCTE® a subsidiary of CableLabs® programs including the industry's largest cable & technology trade show in the Americas, SCTE Cable-Tec Expo. Managing marketing and event systems and integrations, project planning and deliverables, In-person and virtual event planning, agency/vendor management, mobile app.

Fort Washington, PA, US

• Marketing Project Manager for SCTE leading Marketing and National Conferences projects.
• Project management, Process improvement, Marketing automation

US

• Directed marketing strategy to build brand identity through community relations, events, sponsorships, advertising, social media, strategic promotions, merchandising, and content development in digital and print.
• Led a team of 4 marketing team members.
• Redesigned and launched website, e-newsletter and monthly flyer, print and digital.
• Event Marketing and Promotions, developed toolkit including, tents, banners, merchandise and promotions.
• Marketing campaign management in-stores and externally, implemented brand standards, sourced new materials and reduced costs thru vendor relationships.

Philadelphia, PA, US

Assisted in the production of the PHS Philadelphia Flower Show, which attracts more than 270,000 visitors, and helps to support PHS award-winning greening and gardening programs and statewide initiatives to create healthy sustainable communities. Operational planning and execution of additional events and programs of regional and national attention.

Austin, TX, US

• Marketing Leader supporting National, Regional, and local marketing programs. Led a team of store artists, demo team members, and healthy eating educators. Developed and executed strategic retail marketing campaigns.
• Increased sales by developing annual and quarterly marketing plans, implemented campaigns through digital, print, web, social media, email campaigns, public relations, and store advisory boards.
• Managed in store and external collateral design for store materials, signs, flyers, calendar, advertisements, demos, etc.
• Fostered community outreach thru co-branding, event sponsorships, fundraising, and giving campaigns.
• Led Community initiatives such as managing a Farmers Market, hosting Food & Music Festivals, Built 27 school gardens leading to the production of cooking show aired on local tv.

PA State Nutrition Education Network Annual Conference: Wissahickon Gardens PresentationPresented along with Health Promotions Council and Wissahickon School District an educational seminar on developing school garden program. Creating consensus, planning, securing funds and partnerships, logistics and operations, curriculum changes, program development.