I’ve successfully built national and local brands through understanding the competitive environment and identifying a unique selling proposition for my clients. As the marketplace changed, I changed from a reliance on traditional methods to focus on non-traditional and technology-related ways to build a brand. The dynamic changes in the industry challenged me to grow and capitalize on new digital and social media alternatives and technology tools. After all these years, I still agree with Jerry Della Femina that advertising and marketing is the most fun you can have with your clothes on. But, I am now semi-retired, and am not seeking any new clients. Specialties: Branding and business strategy consulting for marketers; content strategy and writing for social media marketing (blog + whitepapers); business development for ad agencies and marketing communication firms; general marketing management and training; .